Experience

Heritage Brands

• Australia
• Health, Wellness & Fitness
• 1 - 100 Employee

• Export Account Manager ( Head of Asia business)

  • Mar 2018 - Present

  • Responsible for the new business development and sales operation of personal care, cosmetics and skincare products in international markets focusing on Asia business. • Develop and oversee the business development strategies of premium Australian Essence Oil & sun care brands. • Create and implement annual budget and strategic growth plan. • Work with the government departments including Austrade and Global Victoria to explore the new international markets. • Organize & participate the international exhibitions and trade events to find the new international trade partners. • Complete all internal processes around business cases/P+L sign off/stock forecasting etc. • Full product launch responsibilities from souring of new markets/ distributor to product launch and account management. · Negotiate the distributor agreements including pricing with key accounts and ensure sales and operations and product mark-up margins are in line with agreed targets. · Actively participate in in the S&OP business planning cycle & prepare the accurate 12 months sales rolling forecast to achieve sales growth and targets. Show less



ZILZIE WINES PTY LTD

• Australia
• Beverage Manufacturing
• 1 - 100 Employee

• International Sales Executive

  • Jan 2012 - Feb 2018

  · Managed over AU$5m+ with over 100 x 20ft containers per year export business in international markets including China, UK, Singapore, Hong Kong, Germany, Japan & Dubai. · Developed and implemented sales strategies to support sales growth. · Prepared the analytical data, sales forecasts and summaries for senior management · Responsible for the new products development and marketing calendar for the achievement of sales budgets. · Prepared weekly stock on hand report and monthly rolling forecast.· · Ensured legal and regulatory export obligations are met. · Brand auditing for the information in the E-commerce web sites in China. · Provided international marketing support materials such as brochure & tasting notes in Chinese. · Organized wine exhibitions in China and attended industry trade events. Achievement • I developed and implemented the new Branding Export Procedure to improve the efficiency and effectiveness of the export process. Show less



Melaleuca:The Wellness Company

• Personal Care Product Manufacturing
• 700 & Above Employee

• Regional Sales Manager

  • Dec 2010 - Sep 2011

  · Responsible for selling and marketing healthcare products including multivitamin, nutritional food, detergent & cosmetic products in Australia & New Zealand. · Managed 300 clients including 20 key accounts. · Developed and implemented Chinese market strategies within the territory. · Managed and executed marketing activities including branding and positioning initiatives within the territory. Achievement · I have developed and managed the local business builders by regularly presenting specific training seminars to them. Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Trade Marketing Representative

  • Oct 2005 - Sep 2007

  · Responsible for selling and marketing tobacco products in the Hutt City of New Zealand. · Managed AU$16m+ of business across 140 clients including 28 key accounts in both convenience and grocery channel. · Developed and implemented marketing and marketing communication strategies within territory. · Managed and execute market activities including branding and positioning initiatives within territory. · Developed effective relationships with key stakeholders of the business. · Prepared market reports about consumer trends and competitive behaviour. Achievement · Achieved consistent sales growth by identifying new business opportunities of key accounts and applying specific marketing strategies. · Developed a marketing project that results in fostering relationships with key accounts in Wellington area. · Worked with sales teams of New Plymouth, Wanganui area to develop new projects that resulted in 40 percent sales increase among Chinese retailers in 2006-2007. Show less