Experience

RASSURE

• Australia
• Airlines and Aviation
• 1 - 100 Employee

• Executive Director, COO/CTO

  • Jan 2015 - Present



Qantas

• Australia
• Airlines and Aviation
• 700 & Above Employee

• Manager Commercial Systems & Operations Research

  • Mar 2012 - Jul 2014

  Established business cases for several key commercial system projects, identified opportunities with benefits of more than $25 million pa. Directly involved in implementation and responsible for benefit realisation. Led the Operations Research team and uncovered opportunities around key revenue management policies and processes with benefits exceeding $30 million pa. Guided the overbooking initiative in designing industry-leading statistical/economic models and KPI’s Evaluated a portfolio of innovative ideas from an external technology company. Introduced the ideas to many internal departments to seek support. Persevered despite facing historical and conservative biases. Benefit exceeded $50 million pa. A winner of Qantas annual eXcel award for innovation Key expertise: comprehensive knowledge in airline commercial systems, operations and information, reservations, fare and pricing, ticketing, revenue management, revenue integrity, revenue protection/sales audit, revenue accounting, inventory control and overbooking, distribution and GDS billing Show less



Malaysia Airlines

• Malaysia
• Airlines and Aviation
• 700 & Above Employee

• Freelance Consultant, Revenue Protection

  • Oct 2006 - Sep 2011

  Successfully implemented a major revenue protection system that delivered a benefit of more than RM50 million (~$17 million) p.a.- Uncovered many revenue protection opportunities through applying data analytics and “forensic” techniques- Successfully piloted and deployed an expert system to airline revenue protection. The expert-system based audit system was a world first in automation and ability to manage complexities- Built a foundation for the airline to gain another RM25 million p.a. from additional revenue protection initiativesInvented and also successfully implemented a new approach to manage (tour) group materialisation that was adopted by MAS and the Malaysian travel industry- Protected inventory for MAS over ~500,000 seats pa. (valued over RM25 million pa.)- Invented an approach to manage group materialisation that allowed MAS to pursue comprehensive inventory protection policies and yet, at the same time, drastically simplify processes to lower the cost of doing business for both airlines and travel agents- Developed a system that overcame huge technical complexities and auto-computed group materialisation accuratelyBuilt a strong Business Intelligence capability for Malaysia Airlines- Developed a comprehensive database (including all records from booking, ticketing and fare) with the highest data quality within the airlines that set the foundation for pursuing many commercial and operation improvement opportunities- Built a dynamic team of 8 professionals within the Airlines, gained approvals for hiring staff in a climate of drastic staff cut and budget freeze- Secured direct sponsorship from the CEO for driving innovation- Established an entrepreneurial culture within the team that valued risk taking and performance. This was achieved within a government-owned company with an ultra conservative culture Show less

• Freelance Consultant

  • Apr 2005 - Sep 2006

  Participated in 2 major business turn-around projects, supported top tier management consulting firms (Bain and McKinsey) to identify and capture revenue enhancement opportunities.Supported MAS in upgrading its revenue accounting system. Corrected potential reporting errors (exceeding MYR500 million in revenue) by using statistics to detect errors and make predictive adjustments.Supported the Project Management Office coordinating the overall airline turnaround initiatives.



Stokbot Networks

• Sydney, Australia

• Director of Operations

  • Sep 2002 - Mar 2005

  Identified and pursued an opportunity to assist newspaper/magazine publishers to use real time sales information to guide - Co-founder of Stokbot Networks, with a vision of helping the publishing industry to achieve Print Less, Sell More® - Developed a unique, international patent pending, technology and business process - Explored opportunities with major publishers including Fairfax, News and ACP at a CEO/executive level Managed the implementations of the key technology and business processes - Secured seed investment from a major publisher of $0.5 million - Led a team of 6 engineers and business analysts. Provided a vision for the development - Sourced key supplies from overseas manufacturers Conducted 2 very successful pilots and demonstrated indisputable results - Reduced newspaper returns by 50%, increased newspaper casual sales by more than 6% (this is achieved in an industry where sales/ circulation has been declining at 1~2% p.a.) - Worked with and gained support from major industry associations, independent business owners, supermarket chains and retail franchisees - Designed new processes and secured behaviour change among staff of news agents and sub-agents to ensure the success of the pilots Show less



Ion Global Australia (XT3)

• Sydney, Australia

• Consulting Engagement Manager

  • Jan 1999 - Jun 2002

  Advised clients on e-business strategy in a range of industries including print media, banking and financial services, consumer goods, utilities, agribusiness merchandising, consumer association and internet start-ups in Australia and Hong Kong Consulted on a range of competitive and strategic issues: - Determining new products/services and brand positioning - Developing and prioritising e-business initiatives - Redesigning organisation structure and facilitating changes - Developing sustainable business models in e-commerce - Exploring and implementing new business operation concepts Assisted in building the e-commerce strategy consulting practice to a team of 14 professional consultants in 2000. Led internal knowledge development. Show less



The Mitchell Madison Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Associate Consultant

  • Jan 1997 - Dec 1998

  Participated in redesigning a loyalty program for a leading international financial institution. The loyalty program is still one of the most successful ones in Australia today with foundations set during the project period. Led a detailed assessment of data mining potential for the same international financial institution. Used customer insights to enhance the attractiveness of its loyalty program. Consulted to a large energy company. Supported its strategic planning process by developing business profit and KPI models. Show less



Thomas & Sylvester

• Sydney, Australia

• System Developer and Architect

  • Jan 1992 - Dec 1996

  Led the development of an Executive Information System (EIS) specialised in business performance measurement. Integrated the EIS with in-house accounting systems in a number of leading financial services and resource companies in Australia and New Zealand. Assisted in developing business performance measurement models using the EIS. Led the development of an Executive Information System (EIS) specialised in business performance measurement. Integrated the EIS with in-house accounting systems in a number of leading financial services and resource companies in Australia and New Zealand. Assisted in developing business performance measurement models using the EIS.