Tony Sullivan

Southern Division Manager at FRENCH LIBATION
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Location
Houston, Texas, United States, US

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Guillaume Viaules

I was supposed to train Tony in French. What actually happened is that Tony taught me about French culture, American culture and the influence of Sport in national identities. He is incredibly gifted at French and interpersonal skills.

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Experience

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Southern Division Manager
      • Jul 2021 - Present

      Working with our partners to help drive sales for each of 40+ French wine, spirit and cider producers as well as our proprietary brands in the following states - Alabama, Arkansas, Colorado, Georgia, Louisiana, Mississippi, New Mexico, Oklahoma, Tennessee and Texas. Working with our partners to help drive sales for each of 40+ French wine, spirit and cider producers as well as our proprietary brands in the following states - Alabama, Arkansas, Colorado, Georgia, Louisiana, Mississippi, New Mexico, Oklahoma, Tennessee and Texas.

    • France
    • Government Administration
    • 700 & Above Employee
    • Trade Advisor Agrotech
      • Sep 2019 - Jul 2021

      Leveraging my passion and knowledge of France and the French food and wine industries to help bring the best products in the world into local markets through Texas and the entire Southeast United States. Working directly with French wine, spirits, beer and food producers/distributors find the necessary partners (importers, distributors, influencers, retailers and more) to grow their business in this region through market analysis, introductions to the relevant parties, in-market events and consulting.

    • Co-founder + VP
      • Sep 2014 - Aug 2019

      Responsible for the development and execution of Wemap's B2B strategy focusing on our Livemap technology and our B2C strategy aimed at increasing the number of members in our community.In charge of all operations related to these two operational areas in the US and European markets.Work collaboratively with the other founders to insure that our department's goals are in-line with the overall mission of the company and the development of new product features. Responsible for the development and execution of Wemap's B2B strategy focusing on our Livemap technology and our B2C strategy aimed at increasing the number of members in our community.In charge of all operations related to these two operational areas in the US and European markets.Work collaboratively with the other founders to insure that our department's goals are in-line with the overall mission of the company and the development of new product features.

    • United States
    • Entertainment Providers
    • Director of Sales
      • Jun 2012 - Aug 2014

      Responsible for all sponsorship, hospitality and vendor/display sales channels for the Grand Prix of Houston, a world-class 3-day racing event to be held yearly at Reliant Park, Houston, Texas featuring open-wheel racing (IndyCar) and sports car racing.Directly involved with the development of all sales related collateral, the sales cycle from cold-call/warm-lead through signature and execution of marketing and development platforms for local, regional and national brands leveraging our event to meet their strategic objectives.- Successfully negotiated contracts for the Presenting Partner and Track Naming Rights for the 2013 and 2014 races.- Secured over $3.9MM in combined Sponsorship, Hospitality, Group Ticket and Exhibitor Space Sales in less than 20 months.- Additional committed sponsorship revenues of $1,5MM in contracted sponsorship sales prior to my departure from the organization.

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Corporate Development Manager, Digital
      • Mar 2008 - May 2012

      During my time with the Houston Rockets, I was tasked with various strategic projects within thecorporate development department that combine my sales acumen with my ability to identify and execute newrevenue generating business opportunities that leverage all aspects of our marketing platform.These efforts have yielded the following measurable results:• Generated over $4.6M in sponsorship revenue, managing over $6.1M in total revenue• Guided sales teams to exceed sponsorship revenue targets for each of the past 3 seasonso 2009-2010 – $2M, 110% of target, 4 team memberso 2010-2011 - $3M+, 125% of target, 6 team memberso 2011-2012 - $2M+, 115% of target, 4 team members• Provided internal strategic consultation for service team renewal strategy with the following results:o 2009-2010 – 95% of renewal target ($7M)o 2010-2011 – 115% of renewal target ($6.2M)o 2011-2012 – 125% of renewal target ($6.1M)• Managed 15 person sales force in all aspects of Digital Marketing platform:o $510k in new digital business for the 2010/2011 season (30% above target, 500% growthfrom 2009/2010 season)o $240k booked for the 2011/2012 season as of April, 2012 (110% of target)

    • Marketing and Sales Director
      • Jul 2005 - Mar 2008

      While at Paris Basket Racing/Paris Levallois, I managed revenue growth of 30% across all marketingchannels, including a 300% growth in ticket sales, and acted as the effective day-to-day manager of allbusiness related operations. Reporting directly to the team CEO and acting representative of the ownershipgroup, I acquired direct experience with the organizational, political and operational imperatives of the variouslocal, national and Pan-European entities impacting European sports properties.Responsible for all revenue related initiatives including:• Led sponsorship and ticketing sales initiatives (group, seasons, individual)• Organized the first 3 regular season basketball games at Paris-Bercy, Frances’ largest arena• Directed all new media initiatives (development, content, strategy)• Oversaw relationships with institutional partners including City of Paris, City of Levallois, ParisRegion, League and Federation• Piloted brand management and marketing initiatives• Built and maintained day-to-day relationships with local print and radio partners• Managed direct relationship with third-party sponsorship sales firm• Executed market research projects to track fan engagement and value delivery for our sponsors

Education

  • University of Wisconsin-Madison
    PFMP, French - Business/Sports
    2001 - 2003
  • The University of Texas at Austin
    BA, History - French
    1994 - 1998
  • Université de Lyon III
    DEUF, Histoire - Français
    1996 - 1997
  • Lamar HS
    1989 - 1993

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