Experience

Curby's Express Market

• United States
• Retail
• 1 - 100 Employee

• Head of Customer Wow - Curby's

  • 2020 - Present

  We recognize that today’s on-the-go customer must make a choice between convenience and quality. The customer is underserved with their retail options. We blend everything you like about the speed of convenience with everything you crave in high quality food and drink. We are creating a new category store. Our Promise is to elevate the guest’s experience by delivering craveable food and beverage with an unshakeable commitment to be fast & convenient. We recognize that today’s on-the-go customer must make a choice between convenience and quality. The customer is underserved with their retail options. We blend everything you like about the speed of convenience with everything you crave in high quality food and drink. We are creating a new category store. Our Promise is to elevate the guest’s experience by delivering craveable food and beverage with an unshakeable commitment to be fast & convenient.



Betterment Retail Solutions

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder and CMO

  • 2018 - 2020

  BettermentRS delivers thoughtful sourcing and distribution of functional health and emerging brands. We Solve Problems! BettermentRS cuts through the clutter of crowded emerging categories to find the best products for our retailers. Our unmatched vetting process paired with our market knowledge of which products will fit for each environment provides the solution to this problem. Our portfolio is diversified by wide breadth and depth of high potential ESG health and wellness brands. We provide sales management, distribution, and fulfillment solutions to get those products into the retailers’ stores. It is time to Be Better! Show less


Yesway
• United States
• Retail
• 100 - 200 Employee
• Vice President of Merchandising

  • 2016 - 2018


Alon Brands / 7-Eleven

• United States
• Retail
• 1 - 100 Employee

• Vice President of Marketing

  • 2010 - 2016

  Vice President of Marketing for 309 7-Eleven stores in west Texas and New Mexico. Responsible for all Marketing, Merchandising, and Advertising functions. Vice President of Marketing for 309 7-Eleven stores in west Texas and New Mexico. Responsible for all Marketing, Merchandising, and Advertising functions.



7-Eleven

• Egypt
• Commercial and Industrial Equipment Rental
• 1 - 100 Employee

• National Category Manager - Fresh Food

  • 1995 - 2010

  Created category vision, strategic & tactical planning for Fresh Bakery, Packaged Bakery, and Bread for U.S. and Canadian divisions. Collaboration with 14 bakeries in new item ideation, product development, and commercialization. Created category vision, strategic & tactical planning for Fresh Bakery, Packaged Bakery, and Bread for U.S. and Canadian divisions. Collaboration with 14 bakeries in new item ideation, product development, and commercialization.