Experience

Pleese Cheese

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Advisory Board Member

  • Jul 2023 - Present

  New York City Metropolitan Area



Strategic Dynamics

• Principal

  • 2001 - Present

  Consultant focused on helping companies develop marketing and business strategies in dynamic markets. Working primarily top-to-top, have provided strategy support to Fortune 500 companies, tech startups and nonprofits. helping to shape priorities and to develop new business and marketing models.



Nano Terra, Inc

• United States
• Nanotechnology Research
• 1 - 100 Employee

• Member, Science and Business Advisory Board

  • Oct 2015 - Oct 2019



Poptent

• United States
• Media Production
• 1 - 100 Employee

• Co-founder and EVP

  • Feb 2007 - Apr 2014

  Co-founder of market leading provider of crowdsourced video content that has redefined how to make, test and share authentic and relevant video content for social media and broadcast. As EVP, led client facing side of business, building relationships and helping develop a business model to address complex marketing and institutional constraints.



Columbia University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • 2003 - 2007

  Taught Global Marketing to students in MBA and Executive MBA programs.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Chair, Interactive Brand Center

  • 1997 - 2001

  Founder and Chaired Unilever’s Interactive Brand Center, helping lead Unilever into the digital age, creating alliances and new ventures to access new capabilities and working with brands to build digital media strategies and grow new business models.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Head of Corporate Strategy

  • 1991 - 1996

  London, United Kingdom Created new group to work for Unilever CEO to lead development of first formal corporate strategy. Supported CEO in assessment and follow through on strategies, priorities and implementation, including acquisitions/divestments and major initiatives in new and established markets.

• Senior Manager

  • 1985 - 1991

  London, United Kingdom Helped build internal marketing/strategic consultancy. Advised and developed global competitive strategies for major brands and categories. Served as Chief Economist, advising Corporate Board on economic issues and representing Unilever externally.



London Business School

• United Kingdom
• Higher Education
• 700 & Above Employee

• Affiliated Professor

  • 1990 - 1996

  Lectured on Business Strategy and Management of Technology, in Sloan, MBA and Executive Education programs. Also served on Editorial Board of Business Strategy Review.