Experience

SOCIALDEVIANT
• United States
• Advertising Services
• 1 - 100 Employee
• Executive Creative Director

  • Nov 2020 - Present


Jumbo Records

• United Kingdom
• Music

• Singer, Songwriter, Filmmaker

  • 1997 - Present

  For years I have written and performed with... and did virtually all of the concepting and design work for my bands Tiny Bit of Giant's Blood and The Good. I've also produced several award winning music videos in the process, and also created a host of other music, stage, and film projects, including: —a 5-year-run of my show "Pop Psychology" —a full-length Broadway-sized rock opera called "Leo On Ice!" at the Chicago Theater —a wide assortment of collaborations and theme songs… Show more For years I have written and performed with... and did virtually all of the concepting and design work for my bands Tiny Bit of Giant's Blood and The Good. I've also produced several award winning music videos in the process, and also created a host of other music, stage, and film projects, including: —a 5-year-run of my show "Pop Psychology" —a full-length Broadway-sized rock opera called "Leo On Ice!" at the Chicago Theater —a wide assortment of collaborations and theme songs for various National Public Radio entities —the "Alphabites" musical alphabet video on PBS, which has nearly 3 million views on YouTube —Tons of other songs and videos you can peruse at ILikeTonyRogers.com Show less For years I have written and performed with... and did virtually all of the concepting and design work for my bands Tiny Bit of Giant's Blood and The Good. I've also produced several award winning music videos in the process, and also created a host of other music, stage, and film projects, including: —a 5-year-run of my show "Pop Psychology" —a full-length Broadway-sized rock opera called "Leo On Ice!" at the Chicago Theater —a wide assortment of collaborations and theme songs… Show more For years I have written and performed with... and did virtually all of the concepting and design work for my bands Tiny Bit of Giant's Blood and The Good. I've also produced several award winning music videos in the process, and also created a host of other music, stage, and film projects, including: —a 5-year-run of my show "Pop Psychology" —a full-length Broadway-sized rock opera called "Leo On Ice!" at the Chicago Theater —a wide assortment of collaborations and theme songs for various National Public Radio entities —the "Alphabites" musical alphabet video on PBS, which has nearly 3 million views on YouTube —Tons of other songs and videos you can peruse at ILikeTonyRogers.com Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Freelance Creative Director / Writer @ BBDO, Havas & others

  • Oct 2013 - Nov 2020

  I've created integrated, digital, and social programs for brands including Lay's, Aleve, Motorola, Moen, Septembeard, State Farm, Kellogg's, Thundershirt, and many others. I am equally comfortable working alone (in or out of an agency environment), executing with a partner (I know great ones), or pulling a team of talented writers, designers, art directors, and digital experts together to develop complete, street-ready campaigns. You can see my favorite ad work at… Show more I've created integrated, digital, and social programs for brands including Lay's, Aleve, Motorola, Moen, Septembeard, State Farm, Kellogg's, Thundershirt, and many others. I am equally comfortable working alone (in or out of an agency environment), executing with a partner (I know great ones), or pulling a team of talented writers, designers, art directors, and digital experts together to develop complete, street-ready campaigns. You can see my favorite ad work at cargocollective.com/tonyrogers Show less I've created integrated, digital, and social programs for brands including Lay's, Aleve, Motorola, Moen, Septembeard, State Farm, Kellogg's, Thundershirt, and many others. I am equally comfortable working alone (in or out of an agency environment), executing with a partner (I know great ones), or pulling a team of talented writers, designers, art directors, and digital experts together to develop complete, street-ready campaigns. You can see my favorite ad work at… Show more I've created integrated, digital, and social programs for brands including Lay's, Aleve, Motorola, Moen, Septembeard, State Farm, Kellogg's, Thundershirt, and many others. I am equally comfortable working alone (in or out of an agency environment), executing with a partner (I know great ones), or pulling a team of talented writers, designers, art directors, and digital experts together to develop complete, street-ready campaigns. You can see my favorite ad work at cargocollective.com/tonyrogers Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• EVP Creative Director

  • Nov 2014 - Jun 2019

  I built a team to lead award-winning integrated work (social / digital / broadcast / film / print / experiential et al) for multiple brands, including Barilla, Butterball, The 606 and Warrior Games. We dramatically transformed Edelman's creative offerings, with a fresh and unconventional approach to ad work that used the combined power of paid and earned media in a world where, let's face it, everything has to be earned whether it's paid for or not. I built a team to lead award-winning integrated work (social / digital / broadcast / film / print / experiential et al) for multiple brands, including Barilla, Butterball, The 606 and Warrior Games. We dramatically transformed Edelman's creative offerings, with a fresh and unconventional approach to ad work that used the combined power of paid and earned media in a world where, let's face it, everything has to be earned whether it's paid for or not.



Leo Burnett

• 1 - 100 Employee

• SVP Creative Director

  • May 2004 - Oct 2013

  At Arc / Leo, I served as the brand / digital / social / activation creative lead on the Purina, Whirlpool, Comcast, Coca-Cola, and Peace First accounts, and made contributions to the Hallmark, Nintendo, Walgreens, Kellogg's, DeVry, Bridgestone, MillerCoors, and P&G accounts. In my nearly ten years at the agency, I: • Led the reintroduction / reinvention of the Maytag Man for a TV / print / digital campaign • Created an Addy winning Purina Pro Plan integrated campaign that inspired… Show more At Arc / Leo, I served as the brand / digital / social / activation creative lead on the Purina, Whirlpool, Comcast, Coca-Cola, and Peace First accounts, and made contributions to the Hallmark, Nintendo, Walgreens, Kellogg's, DeVry, Bridgestone, MillerCoors, and P&G accounts. In my nearly ten years at the agency, I: • Led the reintroduction / reinvention of the Maytag Man for a TV / print / digital campaign • Created an Addy winning Purina Pro Plan integrated campaign that inspired millions of YouTube hits • Wrote and directed two consecutive Leo Burnett Breakfast shows, one of them a full-length, original rock opera • Grew every one of the businesses I was in charge of, both creatively and financially Show less At Arc / Leo, I served as the brand / digital / social / activation creative lead on the Purina, Whirlpool, Comcast, Coca-Cola, and Peace First accounts, and made contributions to the Hallmark, Nintendo, Walgreens, Kellogg's, DeVry, Bridgestone, MillerCoors, and P&G accounts. In my nearly ten years at the agency, I: • Led the reintroduction / reinvention of the Maytag Man for a TV / print / digital campaign • Created an Addy winning Purina Pro Plan integrated campaign that inspired… Show more At Arc / Leo, I served as the brand / digital / social / activation creative lead on the Purina, Whirlpool, Comcast, Coca-Cola, and Peace First accounts, and made contributions to the Hallmark, Nintendo, Walgreens, Kellogg's, DeVry, Bridgestone, MillerCoors, and P&G accounts. In my nearly ten years at the agency, I: • Led the reintroduction / reinvention of the Maytag Man for a TV / print / digital campaign • Created an Addy winning Purina Pro Plan integrated campaign that inspired millions of YouTube hits • Wrote and directed two consecutive Leo Burnett Breakfast shows, one of them a full-length, original rock opera • Grew every one of the businesses I was in charge of, both creatively and financially Show less

• Freelance Creative Director

  • Jan 1998 - May 2004

  I built my chops in the business working for countless agencies to build integrated brand programs for McDonald's, United Airlines, Kraft, P&G, Target, Old Navy, and billions (okay, dozens) of other giant brands. I built my chops in the business working for countless agencies to build integrated brand programs for McDonald's, United Airlines, Kraft, P&G, Target, Old Navy, and billions (okay, dozens) of other giant brands.