Tony Richardson
Managing Director at David Phillips FF&E- Claim this Profile
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Bio
Experience
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David Phillips FF&E
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United Kingdom
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Managing Director
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Apr 2022 - Present
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Sales & estimating director - ff&e
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Jul 2018 - Mar 2023
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United Kingdom
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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National Accounts Manager - Student Housing & PRS
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Mar 2017 - Jul 2018
Responsible for all things Contract ! Responsible for all things Contract !
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Wessex Quartz Furniture/ Bridec Melamine Boards Ltd
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Bridport, Dorset
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Sales Director
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Sep 2014 - Jul 2017
All aspects of Sales and Project Management to the Contract Furniture Market. Concentration Primarily on the Student Accomodation & Hotel sectors. I believe passionately in collaborative working to deliver above expectations. Over the last few years I have developed an indepth knowledge of the student market and have focused on assisting clients to develop unique brands. At Wessex/Bridec we are able to offer a standard range or to work with you to design bespoke ranges. Full turnkey service available. Show less
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Whiteleaf Furniture Ltd
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Thame
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Sales manager
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May 2011 - Sep 2014
Responsible for negotiating all aspects of sales through to Project Management to the Major contracts. Primarily focusing on the Student accomodation sector. In my time at Whiteleaf I focused mainly on repositiong the company from a small scale manufacturer supplying the retail industry to one of the leading compnies supplying to the major contract market. Succesfully Doubled and maintained company turnover. Responsible for winning major blue chip projects such as the supply of all bedroom furniture to the new Centerparcs Woburn Lodges scheme, delivering close to 2000 bedroom sets. Show less
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Regional Sales Manager
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Oct 2009 - Aug 2011
Responsible for a region covering the Midlands, Home Counties and Wales to source new business opportunities, secure sales and manage programme delivery in the highly completive furniture market direct to Learning Institutions, Architects, Specifiers and Main Construction contractors. Responsible for preparing accurate tenders on tight deadlines, preparing presentations and detailed information, influencing and negotiating with decision makers and specifiers to secure orders. Responsible for organising programme delivery in minute detail including site management of installation personnel. Key successes include the obtaining preferred supplier status for the company with UPP - the largest University accommodation supplier in the UK. Creating presence for company in previously under developed geographical locations (Wales, Midlands) which will result in new orders in excess of 1 million pounds this financial year. Developing relationships with main contractors such as Vinci Construction and Morgan Sindall with whom current tender negotiations total in excess of 2 million pounds. Responsible for identifying gaps within product/market and sourcing product to strengthen company proposition. Examples of this would be Acrylic long life work surfaces which are now increasingly receiving specification for student accommodation programmes and the development of new Heavy Duty contract ranges to further strengthen company offer to directly target main market competitor. Show less
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Regional Sales Manager
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Mar 2008 - Sep 2009
Promoted in March 2008 to new start up contract division responsible for business in the highly competitive social housing market. Within 3 months secured multi-million pound contract to supply kitchens to In communities Housing Association (Yorkshire). Further success included developing a programme via branch network to supply all kitchens for Void programme for London & Quadrant Housing Association. Responsible for rolling out and delivering programme(s) across a region ranging from the west midlands to the south coast via a 35 store network. Responsibilities included sourcing business leads and negotiating contracts, arranging trade shows and marketing strategies, analysing data and product to spot market weakness to gain competitive advantage, suggesting and sourcing new product. Controlling branch teams over large geographical area through to programme delivery, developing and maintaining business to business relationships with key account clients. As team leader responsible for developing corporate literature including taster catalogue and specification guide to promote brand. Show less
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Magnet Ltd
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Retail
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700 & Above Employee
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General Manager
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Oct 2004 - Mar 2008
Magnet Retail Responsible for Coventry trade and retail stores, one of the largest turnover stores in the 70 store South West division. Achieved significant performance improvements including a 53% increases in trade sales in 2007 and the increase of trade account base to largest within the company. Successfully grew annual turnover for retail operation by 28% in first year and 15% in second year whilst reducing fitting and stock loss costs to a branch record low. Exceeded Critical January Sales period retail target by 288% in first year (90% of previous years entire turnover Show less
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General Manager
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Oct 2002 - Sep 2004
Furnitureland Turnaround the poorly performing Birmingham store to produce record breaking results as the most profitable within group. Achieved 205% of sales target for January period. Reduced stock loss and improved performance of off site warehouse facility. Responsible for launch of new outlet in Chester including recruitment and training of staff, budget setting and store opening from organising stock, store layout and advertising strategy. Furnitureland Turnaround the poorly performing Birmingham store to produce record breaking results as the most profitable within group. Achieved 205% of sales target for January period. Reduced stock loss and improved performance of off site warehouse facility. Responsible for launch of new outlet in Chester including recruitment and training of staff, budget setting and store opening from organising stock, store layout and advertising strategy.
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Regional Manager ScS upholstery
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Apr 2002 - Oct 2002
Promoted to run west midlands area, successfully raised performance across a range ofcompany KPI's including sales, profitability, staff turnover reductions.Introduced and delivered a company induction training programme delivered over a 1 weekresidential course which resulted in better trained store staff and lower staff turnover.Played a significant part in helping company achieve Investors in people award.Key member of strategy group which sourced, developed and rolled out a new company widecomputer software system which improved branch performances. Show less
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General Manager
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Jan 1993 - Mar 2002
Successfully opened and ran 4 stores (Stoke, Banbury, Coventry and Milton Keynes) atvarious times. Responsibilities including opening strategies, recruitment, training.Successes included exceeding targets and winning national sales competitions.Performed a lead role in in company expansion programme from a 6 store local retailer toa national brand.
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Branch Manager
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Jan 1990 - Jan 1992
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Branch Manager
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Jan 1988 - Jan 1990
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