Experience

Oliver Inc.

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Apr 2021 - Present

  Tulsa, Oklahoma, United States



TR Digital Marketing Consulting

• Founder

  • Jul 2019 - Apr 2021

  Dallas/Fort Worth Area Accomplished digital marketing executive professional, who develops and leads highly successful Omni-Channel integrated marketing initiatives. Focusing on, increasing conversions/sales by targeting social media, public relations strategies, web development, affiliate marketing, email marketing along with optimizing SEO/SEM for B2B and B2C clients.



Baron & Budd, P.C.

• United States
• Law Practice
• 100 - 200 Employee

• Director of Marketing

  • Jul 2015 - Jun 2019

  Dallas, Texas Oversaw marketing, media, public relations, and lead generation for one of the nation’s largest plaintiffs’ law firms. Led 10-person team who executed social media and public relations strategies, call screeners, and web development. Administered $10M annual budget. Supervised handful of external vendors chosen to support Baron & Budd P.C. through online marketing, and production of TV and radio spots. Introduced analytic dashboards that measured internal resource and external vendor… Show more Oversaw marketing, media, public relations, and lead generation for one of the nation’s largest plaintiffs’ law firms. Led 10-person team who executed social media and public relations strategies, call screeners, and web development. Administered $10M annual budget. Supervised handful of external vendors chosen to support Baron & Budd P.C. through online marketing, and production of TV and radio spots. Introduced analytic dashboards that measured internal resource and external vendor performance and cross-channel attribution against marketing benchmarks. Optimized operational spend to gain greater ROI. Show less



TGW.com - The sweetest spot in golf

• United States
• Retail
• 1 - 100 Employee

• Director Online Marketing

  • Oct 2012 - Jul 2015

  Wichita, Kansas Area Led development of strategic digital direction for online sports retailer and major brick-and-mortar. Directed online marketing and sales on four eCommerce sites dedicated to golf, baseball, softball, and soccer enthusiasts. Managed $7M budget, design and negotiations for new $2M eCommerce site, and eight external suppliers subjected to quarterly A/B testing to validate their performance. Devised marketing dashboards for multichannel attribution insights.



Lennar

• United States
• Real Estate
• 700 & Above Employee

• Director of Internet Marketing and Development

  • 2011 - 2012

  Houston, Texas Area Formulated new lead generation strategy based on web, agnostic and iOS-specific mobile, and social media initiatives targeted to different customer touch points. Directed development and budget up to $5M. Supervised 25 website content authors and internal team of five lead generation specialists.



New York Life Insurance Company

• United States
• Financial Services
• 700 & Above Employee

• AVP, Internet Marketing Strategy

  • 2009 - 2011

  Tampa/St. Petersburg, Florida Area Headed creation of digital marketing platform to support sales of products targeted at members of AARP. Developed new website in collaboration with NYL and AARP’s direct marketing activities and print publications. Focused on A/B testing to evaluate effectiveness of proposed user interface (UI) and user experience (UX) given the specific characteristics and touch points of AARP’s members. Ensured integration of Internet tracking and performance with traditional direct marketing channels… Show more Headed creation of digital marketing platform to support sales of products targeted at members of AARP. Developed new website in collaboration with NYL and AARP’s direct marketing activities and print publications. Focused on A/B testing to evaluate effectiveness of proposed user interface (UI) and user experience (UX) given the specific characteristics and touch points of AARP’s members. Ensured integration of Internet tracking and performance with traditional direct marketing channels. Composed annual Internet Channel Marketing Plan and business forecasts that included ROI’s. Show less



Dollar Thrifty Automotive Group

• Leisure, Travel & Tourism
• 700 & Above Employee

• Director, Internet Marketing Technology & Web Site Operations

  • 2006 - 2008

  Overall role was to develop the strategic initiatives for domestic websites, Dollar.com and Thrifty.com along with international websites. Included managing a spend budget of 4.5mm to 5mm annually, while managing a team of seven internal employees and six external vendors across multiple department teams. The main goal of the Dollar Thrifty web sites was to ensure industry leader status in the Car Rental market and to guarantee that web initiatives would become a core element of Dollar… Show more Overall role was to develop the strategic initiatives for domestic websites, Dollar.com and Thrifty.com along with international websites. Included managing a spend budget of 4.5mm to 5mm annually, while managing a team of seven internal employees and six external vendors across multiple department teams. The main goal of the Dollar Thrifty web sites was to ensure industry leader status in the Car Rental market and to guarantee that web initiatives would become a core element of Dollar Thrifty’s corporate direction.

• Manager Internet Marketing

  • 1999 - 2006

  Started out with Dollar Rent A Car at a coordinator level. Within four years achieved four promotions; and over time became the Manager of Internet Marketing. Primary role in this position was to implement the tactical directions of the Dollar.com domestic and international websites.



Avis Budget Group International

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Supervisor E-mail Marketing

  • 1986 - 1999

  I started out at Avis as a part time telephone sales agent. In my time with Avis, I moved up in positions of responsibility ultimately becoming the Supervisor of Email Marketing. This gave me the opportunity to be intricately involved with the initial development of Avis’s first website. The experience I gained from working on this new media left me with the desire to become a full member of the Internet Marketing community.