Experience

Echo Media

• India
• Online Audio and Video Media

• Director, Newspapers / Account Executive

  • Jul 2014 - Present

  Director of the Newspaper Department for all accounts, leading strategy development for new business acquisitions as well as operational support for all clients by enhancing deliverables. Project Management | Market Analysis | Budgeting & Forecasting | Budget/ROI Forecasting Account Executive for key clients, including Kaiser Permanente, which has been one of Echo Media's largest clients since 2008. Project management | Strategy | Analysis | Contract Negotiations | Ad Placement.

• Media Buyer / Account Manager

  • Jul 2004 - Jul 2014

  Lead Media Planner/Buyer for WellPoint account with an annual budget of $8 million from 2005 - 2012. Negotiated print contracts with over 75 newspapers, enabling the original business win.Part of media team that negotiated competitive rates to secure DirecTV $25 million annual contract. Ongoing responsibilities included maintaining competitive rates with 500+ media, shipping and placement of weekly inserts, and market analysis.



Strategic Print Marketing

• United States
• Advertising Services

• Account Supervisor

  • Dec 2001 - Jul 2004

  Leader of a 4 person team responsible for the implementation of The Home Depot's West Coast print program, which billed at approximately $24 million annually. Leader of a 4 person team responsible for the implementation of The Home Depot's West Coast print program, which billed at approximately $24 million annually.