Experience

South African Tourism

• South Africa
• Travel Arrangements
• 200 - 300 Employee

• Head of Industry & Government Relations

  • Apr 2018 - Present



Tourism Kwazulu - Natal

• Region Manager: International Marketing

  • Jun 2009 - Mar 2018

  1. Development and implementation of a Marketing plan that profiles KZN within the Europe, Americas, Asia and Australasia markets, in line with the Tourism KZN Sales Growth Strategy 2. Manage market mapping for the Europe regions.3. Implementation and review of Joint Marketing Agreements at identified international markets.4. Manage and monitor the General Sales Agent in German speaking markets as per contract.5. Manage marketing, cooperative tourism promotion and transformation initiatives Show less

• Destination Brand Manager

  • Jun 2007 - May 2009

  1. Development of strategy and implementation plan for the Brand and leisure tourism marketing. 2. Advertising management. Development and implementation of brand communication strategy.3. Promotional campaigns. Brand activation at consumer shows i.e Soweto Festival, DSTV Getaway Show and Gauteng Outdoor Show. 4. CRM programme activation and management. Gathering of database at consumer shows. 5. Development and distribution of bi-monthly electronic newsletter.6. Development of marketing toolkits i.e. Brand Guidelines for regions, Travel Guide, Accommodation Guide, Regional Tourism Brochure.7. Provide marketing support to other departments within the organisations. Development of brand communication strategy for events and exhibitions i.e. TKZN Indaba participation, KZN Service Excellence Awards etc.8. Marketing liaison. Ongoing Destination Brand alignment workshops with regions. Show less



National Department of Tourism

• Manager: Tourism Promotion

  • Oct 2004 - May 2007

  1. Formed an integral part of the project team with The Department of Trade and Industry (DTI) to facilitate the South Africa participation at World Expo in 2005 in AICHI, Japan. 2. In consultation with South African Tourism, developed the Tourism participation document for the project. 3. Deployed to Japan as an Information Officer from 19 March –30 June 2005 representing Department of Environment and Tourism (DEAT) at South Africa Pavilion in AICHI, Japan. 4. Project Coordinator for DEAT participation at exhibitions (Annual INDABA Expo in KZN in May, Medical Tourism Conference, 23-24 November 2006). 5. Project Coordinator for Tourism Month activities i.e Launch of Tourism Month and World Tourism Day event (Free State in 2005 and Mpumalanga in 2006). 6. Task team member of the project team to facilitate DEAT’s annual National Tourism Conference in October 2004, 2005 and 2006) 7. Member of Tourism Marketing Forum, which comprises Provincial Tourism Authorities, Provincial Government Tourism Departments and South African Tourism Show less



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Exhibition Manager

  • Jan 2000 - Mar 2004

  1. Identifying opportunities and positioning the company to achieve enhanced, credible company brand image at trade and corporate exhibitions.2. Developing exhibition concepts.3. Identifying actual/potential risks and developing protocols to mitigate risks.4. Participating in the annual strategy planning phase to ensure maximum exposure at strategic expos, both local and cross border.5. Consulting and advising communications consultants and their marketing counterparts on opportunities for Business Unit exposure.6. Formulating exhibition briefs and liaising with agencies to ensure accurate implementation of the briefs.7. Coordinating exhibitions from planning, financial and communication phases through to execution. Show less

• Communications Manager: Medical, Energy & Industry Divisions

  • Jan 1998 - Jan 2000

  1. Providing industry with effective communication of the organization’s activities and products including preparation of press releases.2. Facilitating promotions and events to market the organization’s products/services/corporate identity.3. Garnering support for the organization’s mission, strategy and business dealings.4. Utilizing the communication network to identify, analyze, mitigate and manage the organisations’ reputation and political risk.5. Producing editorial material for newsletters, brochures and product leaflets.6. Liaising and negotiating with preferred suppliers and agencies for implementation of communications activities.7. Coordinating photographic shoots for pamphlets and exhibitions display material. Show less