Experience

M-Elec

• Australia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• National Sales Manager

  • Apr 2021 - Present



IPD Group

• United Kingdom
• Capital Markets

• Commercial Manager

  • Sep 2020 - Apr 2021

  Recruited to build and develop IPD Wholesale Channel for IPD.This was a new role created for me to help IPD develop partnerships through the channel that had previously been unattained. I was approached by IPD to come across with the blessing of ABB as IPD became the distributor of ABB LV products for all Switch Board Builders and Electrical Wholesalers in Australia. Recruited to build and develop IPD Wholesale Channel for IPD.This was a new role created for me to help IPD develop partnerships through the channel that had previously been unattained. I was approached by IPD to come across with the blessing of ABB as IPD became the distributor of ABB LV products for all Switch Board Builders and Electrical Wholesalers in Australia.



ABB

• Azerbaijan
• Banking
• 700 & Above Employee

• Channel Manager - Wholesalers

  • Aug 2018 - Sep 2020

  Recruited to build and develop LV Wholesale Channel for ABB.This was a new role created for me to assist ABB develop new partnerships and strengthen existing ones through the wholesale channel. I developed strategies for each state to ensure that we were achieving optimal results for the overall business strategies. I provided leadership via effective communications of the company vision, with ongoing support and training to my peers within and outside the organisation. I set up, monitored and reported for the national sales budgets. Responsible for negotiating pricing agreements with all customer groups.

• National Sales Manager

  • Nov 2015 - Apr 2018

  Recruited to build and develop top-producing sales team and manage National business for lighting and electrical distributor.To lead the external and internal sales teams so that company sales objectives are met and exceeded. To control the margins on products sold ensuring they remain within the allocated sales budget, to train, manage and mentor all sales staff within the company guidelines. Develop strategies for each buying group and ensure the strategies are followed through, reported on and where need apply corrective measures to address any shortfalls. Provide leadership via effective communications of company vision and support training. Setting and monitoring and reporting of sales budgets. Lead the way for new product development. Negotiate pricing agreements with all customer groups. Lead projects team to develop and grow the sector so a pipeline of work is always focused on.



Rexel Holdings Australia

• QLD State Sales Manager

  • May 2012 - May 2015

  Recruited to oversee QLD Sales Division with 50 branches tasked to grow and build market share in line with company objective to become market leader. Direct sales with business development functions, including new product roll outs, key account management, customer relations development, contract negotiations and order fulfillment. Manage P&L and budget responsibilities. Conduct cross functional team training, coaching and mentoring. Recruited to oversee QLD Sales Division with 50 branches tasked to grow and build market share in line with company objective to become market leader. Direct sales with business development functions, including new product roll outs, key account management, customer relations development, contract negotiations and order fulfillment. Manage P&L and budget responsibilities. Conduct cross functional team training, coaching and mentoring.



John R Turks

• QLD/NT State Manager

  • May 2011 - Nov 2012

  Recruited to direct all operational functions within the 45 million dollar business unit of John R Turk following successful performance and achievement of objectives as the Regional Manager for the Ideal Electrical suppliers division of the Rexel Holding Australia. Within 8 months of acquiring the role from the previous State Manager who had held the position for 25 years my innovative an entrepreneurial approach resulted in sales growth of 14% over the previous year and 53% growth in Net profit.(Part of Rexel Holdings Australia)



Ideal Electrical Suppliers

• Wholesale
• 100 - 200 Employee

• Regional Manager

  • May 2005 - May 2011

  Regional Manager – Recruited as regional manager of the Gold Coast and Mackay to manage 14 branches, 8 territory sales managers and up to 20 direct reports. Tasked to develop business and sales through superior leadership. It was important that I work cohesively both with my sub- ordinates and with my Executive management team to ensure a cross functional understanding of the business and environmental needs. The role required good time management skills, strong communication skills, a business acumen and conscience application of Return on Investment.( Part of Rexel Holdings Australia )

• Branch Manager

  • Jan 2000 - May 2005

  Branch Manager - Recruited as an integral contributor to the Gold Coast Ideal Electrical business, the Surfers Paradise branch was required to exceed and maximise all opportunities for growth and $$$ return. In the period that I lead the team, the Branch not only broke previous sales records but the record is still leading the way to this day. Within 12 months of my commencement sales growth exceeded the 300% mark.Each member of the Surfers Paradise team was integral in the success of the ongoing goodwill and sales at Ideal Electrical Surfers Paradise. My success in the branch manager role can be attributed to my PR skills, my leadership style, my understanding of sales and marketing and my overall commitment to succeed at everything I do. Working with primary advertising mediums, radio and press, I assisted in the development, planning and launch of primary campaigns to grow and develop the business. I will take credit for the focus at a store level to work cohesively with our main suppliers and a focus on providing superior service to our customer( Part of Rexel Holdings Australia )



Ideal Electrical

• Appliances, Electrical, and Electronics Manufacturing

• Sales Representative

  • Jan 1997 - Jan 2000

  Ideal Electrical is a multinational company that employs over a 100,000 peopleworldwide; they are leaders in the electrical wholesaling industry Ideal Electrical is a multinational company that employs over a 100,000 peopleworldwide; they are leaders in the electrical wholesaling industry



J.A.Russells

• 1 - 100 Employee

• Sales Representative

  • Jan 1990 - Jan 1997

  Electrical Wholesaler - is a biggest privately owned National New Zealand ElectricalWholesaler company that employs over 500 people; they are leaders in the electricalwholesaling industry in New Zealand Electrical Wholesaler - is a biggest privately owned National New Zealand ElectricalWholesaler company that employs over 500 people; they are leaders in the electricalwholesaling industry in New Zealand