Tony McGeever

Global Head Whisky Analyst & Head Buyer at Catton Casks
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Contact Information
us****@****om
(386) 825-5501
Location
Regents Park, England, United Kingdom, GB

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Experience

    • United Kingdom
    • Wine & Spirits
    • 1 - 100 Employee
    • Global Head Whisky Analyst & Head Buyer
      • Oct 2021 - Present

    • Real Estate
    • 1 - 100 Employee
    • Whisky Consultant
      • Apr 2010 - Present

    • Brand Representative
      • Aug 2020 - Present

    • Business Development Consultant
      • May 2021 - Present

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Global Brand Ambassador
      • Jan 2017 - Present

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Brand Ambassador
      • Apr 2019 - May 2022

      Brand ambassador for alternative sprits brands including William Grant & Sons whisky portfolio. These brands include Glenfiddich, The Balvenie, Tullamore D.E.W & Monkey Shoulder. Brand ambassador for alternative sprits brands including William Grant & Sons whisky portfolio. These brands include Glenfiddich, The Balvenie, Tullamore D.E.W & Monkey Shoulder.

    • Real Estate
    • 1 - 100 Employee
    • Brand Representative
      • Jan 2019 - May 2021

    • Brand Representative
      • Sep 2016 - May 2021

    • Club & Bar Assistant Manager
      • May 2015 - Nov 2017

      Individual Project:About to create and run a unique Single Malt Society in Brazil hoping to develop the range to other South American countries. Teaching them that there is more than a blend and educate them in the true inspiring wonders of the world of Whisky. We have hand selected individual casks to reach our ever growing membership. Events: Creating, managing and hosting unique and personal members’ tastings with responsibility over bottles, memberships and tasting sales Building awareness and advocacy for the Society, representing the company in the venue and during private/external events creating working relations with members of the trade and enhancing the brand to members of the publicSocial Media: Using social media to connect directly to my followers and members, allowing me to hyper-target audiences based on detailed demographic and interest data. I have become an expert in social consultancy, online listening, community management, crisis management and escalation, and social media advertising.I can help you establish, grow and manage your social media presence across any number of channels, and can be right by your side in the event of a crisis.

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Business Development Manager
      • Oct 2016 - Nov 2016

      We read somewhere that a good agency is a balanced bunch of hustlers, hipsters and hackers. We don’t particularly take to any of these terms, we like to say we’re thinkers who really understand our sectors and work hard to get the results our clients deserve.With rather humble roots in a shed at the bottom of our founder’s garden, we’ve grown to become a team of over forty, working with some of the biggest and best hospitality and leisure brands in the UK, Europe and Middle East, from our office in Milton Keynes, just 40 minutes North of London by train.As you’d expect there are some common threads that run among our team here. The first is a passion for what we do – we just love to go out to eat and drink. The second is pride – we really do care about our clients and want to make a difference. The third is about building relationships, we want you to have fun working with us.The team are challenged to think like a customer, work like an operator, talk like a marketer, act like an expert and ultimately make things happen!We are the leading integrated marketing agency in the hospitality and leisure sector.Our approach is a holistic one offering marketing, PR, research, insight, strategy and digital services to restaurants, pubs, bars, venues, contract caterers, hotels, leisure operators and suppliers to these sectors. Priding ourselves on our track record of proving success, we work with our clients to grow their businesses with bespoke solutions. Contact me to find out how we can help you!

    • United States
    • Design
    • Business Development Manager
      • Aug 2016 - Nov 2016

      We are a creative agency that specialises and excels in Launches of new or existing products into new or established market places. By fusing social media, digital, experiential and branding to create positive reactions that drive your business forward.Collider starts with understanding your audience. This knowledge creates a core insight that forms the basis of a big idea with your brand at the centre. We then create an integrated plan designed for maximum ROI and measure everything to optimise success.We believe everything is better together. Our expertise is in understanding the interplay between our disciplines; pulling them together for maximum effect. We enable positive reactions through creativity, insight and experience.

    • Bangladesh
    • Writing and Editing
    • Business Development Manager
      • Apr 2016 - Nov 2016

      Entourage is an integrated business development consultancy that works with a wide range of marketing services clients. Put simply, we’re a highly experienced team of growth strategists, business developers and communications managers that deliver innovative, multi-channel new business campaigns. We work with you to develop a clearly defined proposition, and then devise and deliver a growth plan that generates new clients through building your profile and credibility in your target markets.To achieve sustained new business growth we believe your agency profile needs to be as strong as your new business messaging. These two areas are inextricably linked and continued growth depends on the development of both. The challenge then presents, that to deliver an initiative that grows the company profile and generates the right new business leads you need the input of a broad range of skillsets. It's simply unrealistic to expect the entirety from one individual. For this reason we deploy a team structure to all our clients, combining highly experienced Strategy Directors, Senior Business Development Managers and Communication Managers, underpinned by a solid Data & Insight team that inter-relate to deliver a rich, integrated and bespoke new business initiative. We are an outsourced marketing and new business department, an Entourage of complimentary skillsets.

    • Slovenia
    • Interior Design
    • Business Development
      • May 2016 - Aug 2016

    • Media Production
    • 1 - 100 Employee
    • Business Development Executive
      • Jun 2016 - Jun 2016

    • Performing Arts
    • 700 & Above Employee
    • David Taylor in WarHorse
      • 2014 - 2016

Education

  • Royal Scottish Academy of Music and Drama
    BA Acting, Acting
    2007 - 2010
  • Stewart's Melville College
    1997 - 2002

Community

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