Tony Long
Strategy Director at Horizon Strategy- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
LinkedIn User
Tony is one of those rare professionals who can combine strategic fluency in matters of brand and innovation with world class insight capabilities. Tony is a calm, authoritative individual whose ability to relate to senior executives is underpinned by his evident mastery of his craft and stubborn commitment to excellence. Tony is a natural mentor and clearly thrives on seeing others grow.
Irackli Akhvlediani
Having worked with Tony over a year at Human Innovation I was really impressed. Tony is a rare combination of an insight professional and strategist. He is able to easily make the leap from key insights into strategic & commercial recommendations. I have observed his ability to do so on several projects which led to clients redeveloping their overall business unit, marketing, product and innovation strategies. Tony is a very strong project leader. He is able to manage a large team seamlessly whilst achieving great quality, managing the clients expectations, maintaining a happy team and delivering on the financial requirements, all at the same time. Tony is exceptionally well versed in research capabilities and is always at the cutting-edge. He always knows what tools to select and how best to execute on them to achieve the most impactful insights. Tony is a team player and is always prepared to step in and do what it takes to further the business even it means taking over tasks that others would otherwise be doing. Tony on a personal level is a pleasure to work with. He always has a positive attitude and is always under control, particularly in difficult circumstances. He is able to laser focus on what is truly important to move the needle, which makes him particular effective. Would definitely recommend Tony!
LinkedIn User
Tony is one of those rare professionals who can combine strategic fluency in matters of brand and innovation with world class insight capabilities. Tony is a calm, authoritative individual whose ability to relate to senior executives is underpinned by his evident mastery of his craft and stubborn commitment to excellence. Tony is a natural mentor and clearly thrives on seeing others grow.
Irackli Akhvlediani
Having worked with Tony over a year at Human Innovation I was really impressed. Tony is a rare combination of an insight professional and strategist. He is able to easily make the leap from key insights into strategic & commercial recommendations. I have observed his ability to do so on several projects which led to clients redeveloping their overall business unit, marketing, product and innovation strategies. Tony is a very strong project leader. He is able to manage a large team seamlessly whilst achieving great quality, managing the clients expectations, maintaining a happy team and delivering on the financial requirements, all at the same time. Tony is exceptionally well versed in research capabilities and is always at the cutting-edge. He always knows what tools to select and how best to execute on them to achieve the most impactful insights. Tony is a team player and is always prepared to step in and do what it takes to further the business even it means taking over tasks that others would otherwise be doing. Tony on a personal level is a pleasure to work with. He always has a positive attitude and is always under control, particularly in difficult circumstances. He is able to laser focus on what is truly important to move the needle, which makes him particular effective. Would definitely recommend Tony!
LinkedIn User
Tony is one of those rare professionals who can combine strategic fluency in matters of brand and innovation with world class insight capabilities. Tony is a calm, authoritative individual whose ability to relate to senior executives is underpinned by his evident mastery of his craft and stubborn commitment to excellence. Tony is a natural mentor and clearly thrives on seeing others grow.
Irackli Akhvlediani
Having worked with Tony over a year at Human Innovation I was really impressed. Tony is a rare combination of an insight professional and strategist. He is able to easily make the leap from key insights into strategic & commercial recommendations. I have observed his ability to do so on several projects which led to clients redeveloping their overall business unit, marketing, product and innovation strategies. Tony is a very strong project leader. He is able to manage a large team seamlessly whilst achieving great quality, managing the clients expectations, maintaining a happy team and delivering on the financial requirements, all at the same time. Tony is exceptionally well versed in research capabilities and is always at the cutting-edge. He always knows what tools to select and how best to execute on them to achieve the most impactful insights. Tony is a team player and is always prepared to step in and do what it takes to further the business even it means taking over tasks that others would otherwise be doing. Tony on a personal level is a pleasure to work with. He always has a positive attitude and is always under control, particularly in difficult circumstances. He is able to laser focus on what is truly important to move the needle, which makes him particular effective. Would definitely recommend Tony!
LinkedIn User
Tony is one of those rare professionals who can combine strategic fluency in matters of brand and innovation with world class insight capabilities. Tony is a calm, authoritative individual whose ability to relate to senior executives is underpinned by his evident mastery of his craft and stubborn commitment to excellence. Tony is a natural mentor and clearly thrives on seeing others grow.
Irackli Akhvlediani
Having worked with Tony over a year at Human Innovation I was really impressed. Tony is a rare combination of an insight professional and strategist. He is able to easily make the leap from key insights into strategic & commercial recommendations. I have observed his ability to do so on several projects which led to clients redeveloping their overall business unit, marketing, product and innovation strategies. Tony is a very strong project leader. He is able to manage a large team seamlessly whilst achieving great quality, managing the clients expectations, maintaining a happy team and delivering on the financial requirements, all at the same time. Tony is exceptionally well versed in research capabilities and is always at the cutting-edge. He always knows what tools to select and how best to execute on them to achieve the most impactful insights. Tony is a team player and is always prepared to step in and do what it takes to further the business even it means taking over tasks that others would otherwise be doing. Tony on a personal level is a pleasure to work with. He always has a positive attitude and is always under control, particularly in difficult circumstances. He is able to laser focus on what is truly important to move the needle, which makes him particular effective. Would definitely recommend Tony!
Experience
-
Horizon Strategy
-
United Kingdom
-
Business Consulting and Services
-
1 - 100 Employee
-
Strategy Director
-
Sep 2020 - Present
Management consultancy focused on Tech We offer four services1. Experience strategy & design 2. Product and Go-To-Market strategy 3. Marketing and communications strategy4. Strategic insights Management consultancy focused on Tech We offer four services1. Experience strategy & design 2. Product and Go-To-Market strategy 3. Marketing and communications strategy4. Strategic insights
-
-
-
Human Innovation
-
Tunisia
-
Business Consulting and Services
-
1 - 100 Employee
-
Project Lead / Head of Insight
-
Jan 2019 - Jun 2020
Innovation & brand consultancyRecent projects include - Brand strategy (Electric vehicles): positioning, architecture, articulation - Growth strategy (Tech): customer purchase journey, targeting, portfolio design, brand, channel strategy, marketing tactics- Brand strategy (New private members club): competitive landscape, brand positioning, business model design Innovation & brand consultancyRecent projects include - Brand strategy (Electric vehicles): positioning, architecture, articulation - Growth strategy (Tech): customer purchase journey, targeting, portfolio design, brand, channel strategy, marketing tactics- Brand strategy (New private members club): competitive landscape, brand positioning, business model design
-
-
-
Truth Consulting
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Director
-
Jul 2014 - Jan 2019
-
-
-
Relish
-
Hong Kong
-
Events Services
-
1 - 100 Employee
-
Account Director
-
May 2011 - Jul 2014
-
-
-
Hall & Partners
-
United Kingdom
-
Market Research
-
200 - 300 Employee
-
Account Manager
-
Mar 2007 - May 2011
-
-
Education
-
-
University of Bristol
Theology & Philosophy, 2.1
Community
