Public Relations Officer

• Nov 2017 - Present

Client Services Manager

• Feb 2017 - Oct 2017

Responsible for strategic planning, campaign creation, conceptualizing social media communication frameworks and delivery, Project Management and Influencer Collaborations.Expertise - Corporate & Consumer Communications, Digital Brand Communications, Event ManagementSectors: Public, Sports, Technology and HospitalityKey Responsibilities:- Develop PR initiatives across consumer and corporate sectors- Devise traditional and social media approaches, strategies and associated content- Responsible for local, national and pan-regional events from concept through to execution- Provide client counsel across strategic and tactical mattersKey Accounts: Kenya Tourism Board & Brand Kenya Board

Account Manager

• Nov 2016 - Jan 2017

Porter Novelli is a public relations firm that is part of Omnicom Group. The company hasapproximately 100 offices in 60 countries.As an Account Manager, I largely supported Porter Novelli’s Corporate and Public Affairsoffering. This primarily entailed conceptualizing platforms through which organizations are able toinfluence change in attitudes, perceptions and most importantly societal behavior by deliveringcommunication campaigns that are both comprehensible to the masses and effective in shapingpolicy.KEY ACCOUNTS: Google, European Union and Procter&Gamble

Account Executive

• Jan 2015 - Oct 2016

 Conducted formative research to set the baseline on knowledge levels of the issue at hand,identify key audience segments, potential partners and relevant media/channels. I am adept togenerating insights with the aim of tailoring communication endeavors to organizational needs. Developed and produced Information, Education and Communication materials (such asFAQs, Factsheets, brochures, newsletters and web content).  Planned and implementation project and program activities  Prepared numerous activity budgets ahead of strategic activities. Prepared speaking points and speeches for key organizational spokespersons. Managed media assets to ensure consistency and alignment of the organizational imageand experience.

Media Monitoring Executive

• Sep 2014 - Dec 2014

Ipsos is one of the world’s leading independent market research companies. Founded in France in1975, Ipsos has grown into a worldwide research Group with a strong presence in all key markets(87 countries).As a Media Monitoring Executive, I served in the Media CT department, working under the MhaririScribe project – which endeavored to derive message fidelity in published articles.My duties mainly involved: Ensuring that all data entered into the electronic data base is regularly cleaned to remove allerrors before utilization in analysis and generation of reports. Entering and compiling daily electronic and print media clips with the aim of analyzing messagepick-up, tonality and frequency of media coverage. Generating reports as requested by the data manager or client to inform assessment uponrequest. Documenting and reporting all incidents arising to the data manager immediately forappropriate action to be taken. Monitoring the performance of data capture applications and immediately reporting malfunctions to the data manager to trouble shoot.

Communication Assistant

• Jan 2012 - Apr 2013

Elections Observation Group (ELOG) is a consortium of civil society organisations and other stakeholders established in 2010 - to provide a permanent national platform through which citizens can monitor general elections in Kenya and other countries in Africa. The primary mission of ELOG is to promote democratic governance in Kenya and other African countries by ensuring that countries hold regular, transparent, accountable and credible elections.As a Long Term Observation and Communication Assistant, my duties primarily revolved around the collection and analysis of data from Long Term Observers (LTOs) located in various parts of the country - with the aim of capturing the reality of the election process as it unfolded at the grassroots level, whilst assessing the unique quality of the pre-electoral environment. Key duties Involved:  Collecting, compiling and conducting analysis of data reports received from Short Term Observers (STOs).  Assisting in the preparation of conferences, workshops and conducting the dissemination of the LTO reports.  Assisting in media management by preparing media kits (which incorporated FAQs, Factsheets, Press Releases, stakeholder profiles and speeches) to promote media coverage.  Assisting in the recruitment, organization and deployment of Long Term Observers.  Contributing to the editorial processes by penning, as well as proof-reading, the organization’s monthly newsletter (Darubini ya Uchaguzi).  Preparing weekly/monthly/quarterly Long Term Observation reports as well as briefs and updates upon the request of consortium partners