Solutions Manager

• May 2019 - Present

Fuel Partners are Growth Specialists and strategic market experts in the Downstream Fuel and Convenience sector. Our unique experience can best deliver customer-orientated solutions for Fuel and Convenience businesses as well as assist customers in achieving their best fueling solution. Contact me today (details below) to discuss how we can help you. General Manager of Growth tony@fuelpartners.com.au 0419 709 312 Fuel Partners are Growth Specialists and strategic market experts in the Downstream Fuel and Convenience sector. Our unique experience can best deliver customer-orientated solutions for Fuel and Convenience businesses as well as assist customers in achieving their best fueling solution. Contact me today (details below) to discuss how we can help you. General Manager of Growth tony@fuelpartners.com.au 0419 709 312

Fuel Card Consultant

• Aug 2019 - Aug 2022

General Manager

• May 2018 - Apr 2019

General Manager responsible for Franchise Growth through development of Strategic Direction and its execution plus the overall operational management of the 75-outlet convenience network throughout Australia. Clear mandate in this role was to implement a robust plan to ensure long term viability of the Franchise by turning around the business performance and improving the trust and support of the Franchisees. Key Achievements • Positive sales turnaround, both like for like and overall reversing recent years trends through growth category focus, improved standards, whole of business sales-focus, targeted marketing, using innovation for better customer engagement strategic partnerships • Significant relationship and trust improvement between Franchisees and the Franchisor by communicating clear business objectives, formal SLA’s and accountabilities, and opening communication channels. • Developed a solid Retail Network plan focused on performance of property assets and life-cycle to ensure long-term sustainability and appropriate capital appropriation

National Property Portfolio Manager

• Dec 2016 - May 2018

Puma Energy, a rapidly growing global business entered the Australian downstream petroleum market with the acquisition of a number of independent fuel distributors and service station networks in 2013. With significant investment in infrastructure, and an ambition to be truly National, Puma Energy grew quickly to be a significant player in the downstream fuel and convenience industry in Australia with 270 service stations, more than 20 depots and 3 seaboard terminals.Strategically manage a portfolio of more than 300 property assets covering retail, depots, warehouses, workshops, offices and fuel terminals throughout Australia to support business objectives. This role’s mandate was to complete the National Truck fuelling network meeting target ROI’s, to strengthen the Retail asset position in markets with advantage and undertake significant steps to reduce risk on the portfolio with respect to compliance and ROI’s.Key Achievements• Developed a base Retail Network plan focused on actual performance, opportunities for improvement using operational benchmarks and trends on key criteria to identify stage of life cycle, guide capital expenditure and a guide for market rentals.• Developed and executed a Diesel Network Strategy in condensed timeframe. This involved identifying gaps, acquiring suitable sites, identifying appropriate facility, preparing business cases for 14 new sites for Global Board signoff and commencing construction.• Initiated Risk Analysis across the Property portfolio, and appropriate recommendations covering Environmental compliance and reduction of risk, processes and benchmarks for rent reviews and clear categorisation and actions for retail sites to be divested.

National Marketing Manager

• Jul 2013 - May 2018

Puma Energy, a rapidly growing global business entered the Australian downstream petroleum market with the acquisition of a number of independent fuel distributors and service station networks in 2013. Puma Energy grew quickly to be a significant player in the industry in Australia with 270 service stations, 20 depots and 3 seaboard terminals.Performing dual roles (refer above and below). Responsible for developing and executing the Brand and Marketing Strategies for the market entry of Puma Energy into the Australian market after the acquisition of several established businesses with differing brands and market positions. After market entry the role’s mandate involved developing and implementing the Marketing, Sales, PR, Product and Brand plans in line with overall business strategies to achieve growth in the target segments across both the Retail and Commercial Markets.Key Achievements• Negotiated mutually beneficial strategic partnerships with State Motoring Groups whereby their members enjoyed fuel discounts at Puma Energy service stations which led to significant sales uplifts and opened customer engagement channels to more than 2 million members and gained unparalleled brand awareness for Puma Energy. • Developed and executed several very successful integrated sales and marketing campaigns across many sectors in both B2C with Pumamax Premium Fuels, 7th Street Café and B2B with market share growth in the Mining segment and Commercial Fuel Card.• Developed and launched a raw customer-loyalty program which accelerated the previous timeframe to mature sales for new service stations by more than 12 months• Led consumer and market research, and subsequent offer development including branding for Pumamax Premium Fuels and retail shop offers including customer loyalty program development.

Fuel Card Development Manager

• Jun 2013 - Dec 2016

Lead the development of a market leading commercial Fuel Card product offer for Puma Energy, from concept development through to market launch and ongoing business development, sales strategic plans and ongoing management.Key Achievements• Achieved more than 10,000 customers within 12 months of launch with ongoing double-digit sales growth, and representing more than 20% of overall Retail volume• Devised and executed an innovative Pumacard 6for6 marketing campaign across all marketing channels that reached target markets both in terms of segments and geographies which is now the “industry norm” across both major and independent fuel brands• Worked with a combination of 3rd party contractors and in-house teams to deliver the complete offer to customers, and maintained synergies with fully developed customer journey maps, identifying critical points, triggers, and relevant actions across the journey• This market leading, full featured Commercial Fuel Card delivered a better product for the customers at a lower cost to Puma Energy than the previous platforms whilst eliminating risk from bad debts.

Retail Business Manager

• Jan 2012 - Jun 2013

Responsible for both the Operational and Strategic Direction of 59 company operated service stations with more than 400 team members across 4 States of Australia. Key objectives in this role were to merge the recently acquired Choice Petroleum business into the existing Ausfuel business and to bring the entire retail network to maximum profitability and operational efficiencies prior to the upcoming sale of the business. Key Achievements: • Successful merging of Choice Petroleum business across onto new systems, consistent procedures with significant upgrade of controls • Recruiting and leading new management team across the network, improving profitability by more than 17% through effective labour management and engaged sales-focused teams • Contributed to the new operating model implementation from company operated to multi-site Franchises. • Retail Network Plan implementation with recommendations and actions for capital expenditure and divestments

Retail General Manager

• Jul 2009 - Dec 2011

Responsibility for the Operational and Strategic Direction of 57 company operated service stations across QLD, NSW and Victoria. Key mandate in this role was to turnaround the financial performance of the service station network Key Achievements: • Significant turnaround in the performance of a large number of retail sites in the network through a number of initiatives: o Effective labour management reducing labour by significant amounts o Significant overhaul on the recently developed “café offer” which was achieving good sales levels, but also high labour and wastage costs. Resulting CVP direction led to profitable returns o Micro market fuel pricing strategies resulting in double digit volume growth

General Manager - Commercial

• Oct 2007 - Jun 2009

Responsibility for the Strategic Direction, Sales Management and Profit & Loss outcomes of this large business unit of 42,000 customers annual sales of more than $3B across several segments including Resellers, Primary Producers, Transport and Mining, with a sales team of 65 nationally This business was a newly formed business from a large amount of M&A activity which formed part of my Executive Team role along with overall Corporate Governance, Strategy and Direction.Key Achievements:• Exceeded budgeted growth each year and achieved the highest Team Engagement rates each year a team survey was conducted

General Manager - Operations Qld/NSW

• Jan 2007 - Sep 2007

Strategic General Manager leading customer focused teams across Retail, Commercial, Logistics, Finance, Health and SafetyExecutive Team Member transforming business for growth and sales focus using innovation

General Manager - Retail

• Jan 2005 - Sep 2007

Strategic Retail General Manager leading customer focused retail sales team in downstream fuel industry across Australia. Executive Team Member transforming business for growth and sales focus using innovation