Experience

Meridian Global Services

• Ireland
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Feb 2021 - Present

  Meridian is a global provider of tax determination software. I manage the growth marketing function at Meridian. - Marketing activities that enable lead and revenue growth - Automated lead nurturing and workflows with Hubspot CRM - Top of funnel lead generation using Google PPC and SEO, Linkedin and social campaigns - Identify prospects using IP recognition, Zoom Info database and intent data - Developing automated email campaigns - Automated marketing workflows, lead identification, campaign management and sales team interfaces - Content creation including website, email, podcasts, and video - Optimising all content for SEO rankings - Event management including webinars and exhibitions - Partner marketing with top accounting firms including KPMG, EY and BDO. Show less



Energy Communications UK&I

• Ireland
• Advertising Services
• 1 - 100 Employee

• Head Of Digital

  • Mar 2020 - Feb 2021

  Developing B2B online demand generation programs for HP and Aruba Networks range of data centre, cloud software, SD WAN and specialised WiFi solutions. - Devising digital lead generation campaign strategies and content - Campaign landing page and website build - Shopify store build and direct integration with Google shopping - Dynamic IP based landing page customisation based on vertical sector - Managing Google and Criteo display and adwords campaigns - Developing social campaigns including listening - Hubspot email marketing and lead nurturing - Using Bombora intent data to build targeted programmatic advertising campaigns - Awario social listening for ongoing lead generation - SEM Rush for competitor, keyword, content and advertising intelligence Show less



Pens.com

• United States
• Advertising Services
• 700 & Above Employee

• Ecommerce Director

  • Feb 2014 - Mar 2020

  National Pen is a global supplier of personalised product solutions. My role involved growing European eCommerce revenue using digital marketing tools. I managed a team of digital specialists including content marketing and merchandising, Google search and shopping, display advertising, social channels, email, SEO, Amazon store, affiliates and site conversion optimisation. I successfully grew National Pen online revenue from Euro 2 million to Euro18 million over 3 years. Highlights: •Google and Bing PPC management including landing page optimisation •Managing Google Shopping for top funnel visibility with automated product feeds •Criteo display retargeting, optimising upper and lower funnel ROI •International affiliate channel management using the Zanox network •Manage social channels in multiple languages including Facebook, YouTube, Twitter and Instagram •Developing Amazon store using Amazon Custom •Email marketing •SEO management including content development , technical optimisation and linking strategies •CMS transformation to Magnolia cloud infrastructure including UI/UX •Build personalised cart conversion flow and site optimisation •Localisation of site experience into multiple languages and markets Show less



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager Online Demand Generation

  • Sep 2008 - Feb 2014

  At Dell I managed EMEA online demand generation programs that were central to achievement of revenue and profitability objectives. By 2014 Dell EMEA online revenue had reached over €500 million annually Highlights •Online Media: Campaign planning and implementation, budget and creative management •Display: behavioural and Criteo display retargeting, funnel segmentation, implementing new media •Social: managing and implementing strategy for Dell EMEA Facebook, Twitter and YouTube, align content with marketing and merchandising plans, innovation including Facebook store, automated apps, implementing transactional social campaigns including paid social amplification and Facebook retargeting (FBX). Establishing listening and engagement strategies. Performance reporting and optimization. •Affiliation: Maximising the potential revenue from affiliate channels Ensure strong relationships and merchandising with voucher, loyalty and deals segments. Developing new segments such as virtual currency and marketplaces. Implementing remote basket and referral programs. Reducing cost of acquisition. •Shopping: Optimise product feeds based on voucher inclusion, competitor pricing intelligence. Dynamic CPC bidding based on WAPP positions. Develop close relationships with online retailers including review programs, featured placements and remote portals •SEA: Manage agency relationship for European PPC campaigns, ongoing keyword research, campaign optimisation, increase conversion for maximum ROI including attribution strategies Show less



Emerson Network Power

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Global eMarketing Manager

  • May 2005 - Sep 2008

  Emerson Power supplies global server and client PC management hardware and software solutions. I established a global ecommerce infrastructure for consumer, and B2B worldwide including implementation of dynamic website CMS, and development of US and European online demand generation and channel communication plans Highlights: •Implementing US and EMEA online communication and demand generation plans, included originating creative with agencies, campaign planning and implementation via search, email and online display •Management of online vehicles including search (SEO and PPC), online media, and email •Development of an online consumer and retail channel using product feeds and CNET •B2B lead prospecting via paid search, email campaigns, display advertising, CRM database development and communication. Combined with CRM interfaces (Salesforce) for lead nurturing and maximising customer loyalty •Expanding online direct and indirect sales channels, large customer and reseller communication •Specification and implementation of a database driven global website CMS Show less



Emerson Network Power - Avocent

• United States
• Software Development
• 100 - 200 Employee

• European Marketing Manager

  • May 1999 - May 2005

  Built Avocent's European marketing infrastructure for consumer, SMB and large enterprise IT customers. Managed all aspects of the marketing mix Highlights: •Developing European marketing plans and country budget allocations •Working with creative agencies to originate and develop quarterly communication campaigns •Originating and co-ordinating advertising campaigns in major European press publications •Recruiting and managing European PR agencies and maximising visibility and press coverage •Setting up integrated telemarketing and direct mail campaigns for quality lead generation •Managing European trade show presence and regional events from initiation to build Show less



Creative Labs Pte Ltd

• Singapore
• Wholesale Computer Equipment
• 200 - 300 Employee

• European Internet Sales and Marketing Manager

  • Mar 1997 - May 1999

  Creative is the world’s leading manufacturer of PC based entertainment solutions and accessories. I setup, launched and managed Creative Labs EMEA Internet sales and marketing activities Highlights: •Developing and managing Creative’s first content driven ecommerce store •Setting up online ordering and fulfilment •Sales development via site personalisation and emarketing •Online reseller and retail channel development including loyalty schemes and portals Creative is the world’s leading manufacturer of PC based entertainment solutions and accessories. I setup, launched and managed Creative Labs EMEA Internet sales and marketing activities Highlights: •Developing and managing Creative’s first content driven ecommerce store •Setting up online ordering and fulfilment •Sales development via site personalisation and emarketing •Online reseller and retail channel development including loyalty schemes and portals