Experience

Tropicana Brands Group

• United States
• Food and Beverage Services
• 500 - 600 Employee

• Key Accounts & Industry Development VP, On-The-Go Sales Channels

  • Nov 2022 - Present



Juul Labs

• United States
• Manufacturing
• 700 & Above Employee

• Senior Sales Director, South

  • Aug 2019 - Present

• Director Chain Accounts, South

  • 2018 - Present

  Lead South Region sales team managing key chain accounts and distributors that lie within our south geography. Signing on new accounts and distributors as needed, building sales team and continuing to drive tremendous growth. Build strategic sales and marketing plan, activate and execute with Accounts and Distributors for long term sustainability and success. Responsible for growing P&L, market share and dollar share in the South and Southeast markets which includes; NC, SC, GA, FL, AL, MS, AR, OK, TX, NM, TN and LA. Help cigarette smokers move to a better alternative! Build best in class sales team! Do my part as a piece of the incredible team that is changing the world! Have fun along the journey!



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• DIRECTOR OF SALES - DOLLAR TREE INC

  • 2016 - 2018

  Internally recruited to relocate to Charlotte, NC, to lead $270M Dollar Tree Inc business, which includes over 14,000 Family Dollar and Dollar Tree stores across the US. Ranked as Fastest Growing PepsiCo Customer in 2016. Lead team of four – one account manager, two sales analysts and one finance analyst. Accountable for all facets of business, including Buyer to CMO relationships, promotional activation, independent bottler alignment , influencing Senior Leaders and Brands to drive growth agenda. Served as industry relations lead for C-Stores channel, held supplier board seat on NACS for two years and invited to serve on highly sought-after NACS research committee.

• DIRECTOR OF SALES STRATEGY | EXECUTION AND INDUSTRY DEVELOPMENT - SMALL FORMAT

  • 2011 - 2016

  Supported small format C-store, drug and dollar channels generating net revenue and volume for PBC retail sales. Accountable for annual operating plan, trade spend budget, and cross-functional collaboration with Shopper Insights, Shopper Marketing, Brand Development, Merchandising, Franchise Bottlers, Revenue Management, Finance, Legal, Allied Brands, Warehouse and Commercialization. Delivered multiyear strategic business plan for five national customers, including helping frame price pack architecture for small format key packages. Transformed projects/technology advancement, including development of game-changing iPad Customer Agreement. Created incremental space growth program, which contributed to positive share growth and new product facings.

• DIRECTOR - PORTFOLIO SALES STRATEGY

  • 2010 - 2011

  Worked across CSD brands to translate marketing big bets and brand equities into selling platforms for Pepsi Beverage Company’s largest customers and channels.

• DIRECTOR OF SALES - CVS DRUG STORES

  • 2008 - 2010

  Oversaw and owned account management and joint business planning for CVS chain of 7,000+ drug stores in 45 states, representing multimillion-dollar sales. Aligned 53 Pepsi bottlers with strategic business plan and drove ad hoc opportunities. Direct reports included National Account Manager, Pricing Analyst, and Category Manager.

• DIRECTOR - CLUB CHANNEL STRATEGY

  • 2007 - 2008

  Director, Club Channel Strategy, 2007 – 2008National Account Sales Manager, 2004 – 2007Category Manager, 2002 – 2004Over six-year period progressed through multiple areas, driving system alignment and execution of new and existing products; developing club channel-specific packages; overseeing multimillion-dollar A&P grocery account; and directing sales and marketing for Giant Eagle and Weis grocery accounts.

• NATIONAL ACCOUNT SALES MANAGER

  • 2004 - 2007

• CATEGORY MANAGER

  • 2002 - 2004

  Over nine-year period progressed through multiple areas, leading large national accounts, developing people, delivering strategic plans; driving system alignment and execution of new and existing products; and directed sales and marketing grocery accounts.



Pepsi Americas

• EARLIER PROFESSIONAL PROGRESSION:

  • 1988 - 2002

  Senior Account Executive; Key Account Manager. and Market Development Representative, Pepsi Americas, 1997 – 2002Area Manager/Distributor Manager, The Quaker Oats Company, 1995 – 1997Distributor Manager, Snapple Beverage Corporate, 1994 – 1995Sales Supervisor/Merchandiser, Mansfield Distributing Company, 1990 – 1994Route Sales Representative, Beverage Distributors, Inc., 1988 – 1990. Senior Account Executive; Key Account Manager. and Market Development Representative, Pepsi Americas, 1997 – 2002Area Manager/Distributor Manager, The Quaker Oats Company, 1995 – 1997Distributor Manager, Snapple Beverage Corporate, 1994 – 1995Sales Supervisor/Merchandiser, Mansfield Distributing Company, 1990 – 1994Route Sales Representative, Beverage Distributors, Inc., 1988 – 1990.