Tony Alex Chua Yong Sing
Assistant Manager, Digital Nurturing at INTI International University & Colleges- Claim this Profile
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Bio
Credentials
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Critical Thinking for Better Judgment and Decision-Making
LinkedInNov, 2020- Oct, 2024 -
Professional Networking for Career Starters
LinkedInNov, 2020- Oct, 2024 -
Advocating for Change in Your Organization
LinkedInAug, 2020- Oct, 2024 -
Building Self-Confidence
LinkedInJun, 2020- Oct, 2024 -
Developing Your Professional Image
LinkedInJun, 2020- Oct, 2024 -
Learning Personal Branding
LinkedInMay, 2020- Oct, 2024 -
Overcoming Overwhelm
LinkedInMay, 2020- Oct, 2024 -
15 Secrets Successful People Know About Time Management (getAbstract Summary)
LinkedInMar, 2020- Oct, 2024
Experience
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INTI
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Malaysia
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Higher Education
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700 & Above Employee
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Assistant Manager, Digital Nurturing
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Mar 2021 - Present
-Plans, executes and measure all digital marketing activities including Facebook Ads, Instagram Ads, Google Adwords ,Search Engine Optimization (SEO) / database marketing, email, and display advertising campaigns.- Planning and execution of marketing campaigns. Ideation and ad copywriting, distributing them in various media and social platforms and measuring its impact and effectivenessIdentify and develop new opportunities to drive traffic, increase reach, acquire new customers and increase sales-Work closely with Sales and Marketing team to brainstorm new and innovative growth strategies.Observe & analyze trends in paid search campaigns to regularly provide insightful and actionable data- Manage 5 major Universities and Collages throughout the world in Malaysia , Thailand, Belarus & Hungary's Facebook ads , Linked in Ads & Google ads..- Involved in advertisement targeted 146 countries in SEA, SA, AFR, CA & NEA. Digital Validation Dept:-Engage and influence prospects using selling skills & INTI Program Counselling Methodologies to build complete higher education discovery solutions while- Create, update & maintain department sales processes- Perform outbound touch points to drive Enrolment to INTI campuses via digital communication technology.- Handle inbound enquiries from online, social media, email and live chat sources.- Provide face-to-face counselling to online lead & walk-in prospects.- Maintain and update prospect information in state-of-the-art CRM system.- Use all relevant sales tools to achieve the above and to drive growth and exceed departmental goals. Show less
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Business Excellence
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Feb 2016 - Mar 2021
Responsibilities • Create, review & refine International Office SOP processes. Using Signavio System to draft/create SOPs. • Coordinate with respective department (IOS(sales), IOSS(sales support) and IOAV(Admission & VISA)) on monthly audit schedule and arrangement; • Identify and work with IO Audit Task Force (combination of IOS, IOSS and IOAV team members) to audit existing SOP feasibility, relevance and user / practitioners’ compliance; • Submit audit report with recommendation and improvement plan. • Plan, manage, track and control International Student Scholarship deployment and processes. Compliance check and audit on Scholarship and Event Application Processes & Deployment • Agreement / addendum / MOU filing and documentation keep in orderliness. -Agent Management & Agent audit. -Welcome new staff in IO and prepare onboarding programme for new comers & brief new comers SOP. • Organize high performance culture for team performance & employee engagement programme for International Office staff. • Plan & prepare accommodation rooms, food, itinerary, welcome gifts, transportation & sightseeing location for agents or VIP visits during events. EXPERIENCES GAINED: • Understand due diligence process & help Red Flag Group to manage IntegraWatch compliance screening system in recruiting agents to make sure all the agents understand the code of conduct & ethics. • To create step-by-step instructions to help staffs carry out complex routine operations. • Lead CeTV China Shooting in Malaysia around attraction location and institutions. Lead China agents, South Asia Agents & Middle East agents in agent familization events. • Understand culture of different countries as I have to deal with international agents on MOU and agreement deals Show less
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M-Mode Berhad
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Malaysia
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IT Services and IT Consulting
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1 - 100 Employee
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Sales Specialist
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Mar 2015 - Sep 2015
RESPONSIBILITIES: • Develop new VAS and Content to feature in Telco webpage, wap-page, USSD or broadcast channel. • Develop MT & MO flow chart, MT script for new services. • Prepare Business plan for Telco regarding upcoming new services. • Proceed UAT for new services before launch. • To design and manage Wap/Web page featuring VAS services. • Prepare & present weekly revenue and performance report. • Implement the up to date & new marketing strategy to increase subscribers & revenue in services. • Report to IT Dept. if charging error occur in EWIG,SMS,MMS or AOC system. • Prepare, follow up and execute the upcoming month promotion campaign. PROJECTS COMPLETED WITH CLIENTS: • Umobile Merdeka and Malaysia Day Syiok Promo. • Umobile Subscribe & Win RM10 Top-up Credit Sept 2015. • M-Novel new services (Novella,Best Seller Novel,Romantic Comedy for MAXIS & CELCOM.) Show less
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Fashionsitalove
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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Head Of Business Development
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Mar 2011 - Feb 2015
RESPONSIBILITIES: • Develop the online fashion business e commerce design since year 2011 • Responsible to source the suppliers from Hong Kong, Korea and China. • Design and Develop Marketing plan and Email marketing. • To develop and manage product catalog, brochure for social network purpose. • To manage company online marketing on social networking sites like Instagram, Twitter and Facebook. • Research and findings on latest trend and bring in the fashion which can meet local requirements - Manage and update product system. • Plan and design website layout. • To study the market price and work out the reasonable price range for the products. • Always communicate with customers and provide good after-sales service to them so that they can become regular customers in the future. • Involve in logistic operation, from factory to consumer, to handle shipment for customers. • Responsible in purchasing stock from many international suppliers. - Upgrade or improve the shopping cart system. • Implement the up to date marketing strategy. EXPERIENCES GAINED: • Able to develop and execute a channel strategy to sell products tru online. • Deal with supplier in bulk purchase on entire goods. - Basic website php database. • Increase sales via social media exposure. • Able to deal with logistics and managed to ship products and reach on time. • Understand the online shopping consumer's behaviour. • Able to understand different social media advertising strategy. (eg. fb ads, google adwords, nuffnang ads.) Show less
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Malaysia Resorts
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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Sales Marketing Executive
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Feb 2008 - Mar 2011
Marketing Executive Malaysia Resorts Industry - Travel / Tourism Specialization - Marketing/Business Development Role - Business Development Position Level - Fresh / Entry Level Monthly Salary - MYR 2,500 RESPONSIBILITIES: • Achieve allocated sales target • Explore new market opportunities • Maintain professional relationship with customers • Conduct hotel inspection to promote the hotel facilities • Develop and execute effective sales strategies. • Arrange tour schedule, facilitating reservations operations and follow up customers regarding bookings arrangement. • Ensure reservation information in all correspondences and reservation system is accurate • Conduct after sales service follow up EXPERIENCES GAINED: • Able to handle phone calls reservation. • Able to understand and solved customer request immediately • Understand the customer's demand. • Able to gain experience when leading tour to destination in more efficient way.e.g save resort/hotels check in time. • Able to handle multi-tasking by using 6 P formula. PROJECTS COMPLETED WITH CLIENTS: • CMS I-systems berhad • LAGUNA REDANG RESORT • Redang Bay Resort • Corel Redang Resort • Redang Reef Resort Show less
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Versatrend Sdn Bhd
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Selangor, Malaysia
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Event Staff
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Jun 2008 - Oct 2008
RESPONSIBILITIES: • Get involved in Event Management activities such as Educational Seminar, School & Shopping Mall roadshows, Programme Launches & etc. • Planning, execution, and providing assistance to the team leader of the event. PROJECTS COMPLETED WITH CLIENTS: Quaker oats (Lowering cholesterol level with Quaker Oats）Batu Pahat, Muar, Penang, Johor and Melaka. EXPERIENCES GAINED: • To gain experience in event preparation, pl Planning and execution ACCOMPLISHMENT: • Able to understand the importance of team work REASON FOR LEAVING: Internship months ended Oct 2008 Show less
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Education
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2022 - 2023
DSY Wellness Medical School
PDNM Professional Diploma Nutraceutical Medication, Foods, Nutrition, and Wellness Studies, General -
2021 - 2021
DSY Wellness Medical
Professional Certificate in Nutritional Medicine (PCNM) -
Multimedia University
Bachelor's degree, Marketing/Marketing Management, General
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