Tony Espinosa

Digital Marketing Coordinator at CourseCo Golf Management
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Contact Information
us****@****om
(386) 825-5501
Location
Petaluma, California, United States, US

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Mark Henry Parrish

I am pleased to write a letter of recommendation for Tony Espinosa. I have had the opportunity to know and work with Tony for the past ten years and found him to be extremely organized and reliable marketing talent. Tony would be an asset to any employer and I would recommend him for any endeavor he chooses to pursue.

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Credentials

  • Certified Ergonomics Assessment Specialist
    The Back School of Atlanta
    Jul, 2016
    - Oct, 2024

Experience

  • CourseCo Golf Management
    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Mar 2021 - Present

      Currently coordinating the marketing efforts for 43 golf courses in the Western United States. Extensive Joomla CMS back-end management of all digital marketing components including e-mail marketing, web development, event registration and payment. Extending and customizing sites based on unique markets and offerings. Providing all non-digital marketing services, including print and video production, photography and trade show management. Marketing to sub-segments: restaurants, non-golf community engagement, weddings & tournament management. Developed and set up the entire processes for project management from scratch, simultaneously cleaning up the past and preparing for the future. Audited e-mail marketing procedures and uncovered 53,000 extra names added to 500,000 name database. Show less

  • Sonoma Promotional Solutions
    • United States
    • Wholesale
    • 1 - 100 Employee
    • Graphic Designer
      • Feb 2020 - Present

      Providing mechanical art for metal work and custom promotional products, such as lapel pins, 3D models, ornaments, jewelry, coins and medallions. Responsible for increasing the success of MailChimp e-mail campaigns with proven improvements to readership, click through rate and a measurable increase in sales in fewer than three months.Photography of extremely detailed and difficult to photograph products. Providing mechanical art for metal work and custom promotional products, such as lapel pins, 3D models, ornaments, jewelry, coins and medallions. Responsible for increasing the success of MailChimp e-mail campaigns with proven improvements to readership, click through rate and a measurable increase in sales in fewer than three months.Photography of extremely detailed and difficult to photograph products.

  • Digilock
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Graphic Production Artist
      • Feb 2019 - Aug 2019

      Charged with editing, updating and stylizing of all Product & User Guides for ten brands. Using recognized best practices, built all documents using approved methodology, providing styles for all text and objects. Charged with editing, updating and stylizing of all Product & User Guides for ten brands. Using recognized best practices, built all documents using approved methodology, providing styles for all text and objects.

  • Workrite Ergonomics
    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Technical Marketing Specialist
      • 2016 - 2018

      Responsible for creating company's technical documentation including six pricing guides for three companies in the US and Canada that include over 900 individual products. Developed 103 product assembly instructions, box art, labeling and bar coding including all technical writing and illustration from engineering CAD. Managed all print production, literature inventory control, promotional products and trade show assets.

    • Marketing Services Specialist
      • 2006 - 2016

      Created Marketing Communication efforts for the largest office ergonomics manufacturer in the US. Brought design in-house from full-service outside agency, saving company hundreds of thousand of dollars.

  • Jandy Pool Products (purchased by Zodiac)
    • Marketing Services Coordinator
      • 2003 - 2006

      Provided Marketing Communications for the Electronics Division of the third largest pool products manufacturer in the US. Developed and implemented corporate design throughout all product lines. Developed award-winning advertising. Provided Marketing Communications for the Electronics Division of the third largest pool products manufacturer in the US. Developed and implemented corporate design throughout all product lines. Developed award-winning advertising.

  • Promoco
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Assistant
      • 2000 - 2003

      Provided all graphic design and sales representative support for local promotional products company. Worked with over 100 promotional products manufacturers and their specific mechanical guidelines for decorating, including art for embroidery, silkscreen, printing on translucent plastics and various other non-typical imprinting methods used in the industry. Provided all graphic design and sales representative support for local promotional products company. Worked with over 100 promotional products manufacturers and their specific mechanical guidelines for decorating, including art for embroidery, silkscreen, printing on translucent plastics and various other non-typical imprinting methods used in the industry.

  • Farnham Associates
    • United States
    • Creative Director, Graphic Designer
      • 1998 - 2000

      Established the Island of Hawaii's largest and most successful Marketing Services Agency. Successfully crafted marketing solutions for local and national clients including Kona Brewing Company and Body Glove Cruises.

    • Advertising Sales
      • 1994 - 1998

      Developed the largest and most successful visitor publication at the time by designing and selling advertising space for the Beach & Activity Guide on the Big Island of Hawaii, Maui and Kauai. Called the "Best Free Visitor Publication" by Frommer's Hawaii.

  • Michelfelder Design Group
    • Account Executive
      • 1992 - 1994

      Responsible for the acquisition of new accounts, establishing Apple Computer, Inc. as a client. Coordinated creative efforts with client objectives to implement effective solutions within timelines and budget. Responsible for the acquisition of new accounts, establishing Apple Computer, Inc. as a client. Coordinated creative efforts with client objectives to implement effective solutions within timelines and budget.

Education

  • San Jose State University
    95% towards Bachelors Degree, Marketing & Advertising
    1985 - 1989

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