Tonja Hadley

Performance Coach/Co-Founder at Optimal Performance
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Scott Laurent

Tonja has been an amazing asset to HealthStyles Exercise Equipment Company with her great leadership and management training. Organizationally one of the best and always a forward thinker with creating strategies to help our company and employees grow through education and empowerment using top notch consulting skills. I would recommend Tonja to any company looking to exceed their current growth projections by using her consulting, management and leadership skills.

Alan Horne

This lady is a great gal. She knows her stuff!

Jennifer Horsman

Tonja, "Coach T", led a fitness class that I participated in for several months. Never have I had such fun exercising with a group of people! She was very creative with the workouts and always had something new for us to do. Even when I felt really challenged, her positive and encouraging personality always helped me work through it. It only took a couple of weeks to start noticing changes in my body, and I just kept getting stronger. Even my outlook on other aspects of my life improved!

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Credentials

  • Certified Ninja Selling Coach
    Ninja Coaching
    Jan, 2022
    - Oct, 2024
  • Certified Axiology, DISC, Behaviors & Motivators Practitioner
    Spectrum Assessments International
    Jan, 2021
    - Oct, 2024
  • Realtor®
    National Association of REALTORS®
    Aug, 2018
    - Oct, 2024
  • Certified Special Populations Specialist, CSPS
    National Strength and Conditioning Association (NSCA)
    May, 2013
    - Oct, 2024
  • Certified Strength & Conditioning Specialist, CSCS
    National Strength and Conditioning Association (NSCA)
    Apr, 2011
    - Oct, 2024

Experience

  • Optimal Performance
    • Software Development
    • 1 - 100 Employee
    • Performance Coach/Co-Founder
      • Mar 2021 - Present

      Assessment, training and development is what we do. We help take the guess work out of getting the most out of individuals, groups and teams by incorporating scientifically validated assessment tools to gain a greater understanding of strengths and values, behaviors and motivators, emotional social intelligence, decision making and communication styles that drive performance. Infusing this knowledge with behavior and performance programming, we take an axiological, strengths-based approach to improving performance and results. The most comprehensive assessment and training tools available helps us understand who we are as leaders, competitors, top producers, teammates, coaches, connectors and collaborators. Don’t Guess, Assess!

  • RE/MAX Alliance
    • Italy
    • Real Estate
    • 1 - 100 Employee
    • Real Estate Agent Development & Performance Coach
      • Dec 2021 - Present

      Real Estate training & development for new and seasoned agents. Responsible for creating and overseeing performance department for over 26 offices and over 800 agents. Create and implement performance initiatives, courses and programs using a systems approach aimed at increasing production, efficiency and satisfaction. Creator/founder of the BOOST program for seasoned agents who’ve hit a performance plateau and the Foundations program for new agents who need a solid foundation from which to build a successful, sustainable relationship-based business.

  • The Group, Inc. Real Estate
    • United States
    • Real Estate
    • 300 - 400 Employee
    • Associate Broker/Partner
      • Jun 2018 - Dec 2021

      Real Estate Services for Buyers, Sellers and Investors. REALTOR®, Resort and Second Home Property Specialist, RSPS and member of RLI. Focused on helping others build wealth and opportunity through real estate. Specializing in vacation and second homes, residential and investment properties, mountain and recreation land in beautiful Colorado! Real Estate Services for Buyers, Sellers and Investors. REALTOR®, Resort and Second Home Property Specialist, RSPS and member of RLI. Focused on helping others build wealth and opportunity through real estate. Specializing in vacation and second homes, residential and investment properties, mountain and recreation land in beautiful Colorado!

  • Thrive Performance Coaching
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Performance Coach
      • Sep 2010 - Mar 2021

      Performance coach, Certified Strength & Conditioning Coach, CSCS, Certified Special Populations Specialist, CSPS. Responsible for all phases of strength & wellness programming for a diverse client base including all ages, genders and physical ability levels. Designed and implemented fitness, rehabilitation, special populations movement- and sport-specific training regimens. Specialized in youth programs, including program for children with sensory disorders, youth and teen obesity, and programming for special populations. Types of health conditions that require special exercise intervention include cardiovascular, pulmonary, metabolic (e.g. diabetes & obesity), immunological, musculoskeletal, neuromuscular, cancer and psychological/ behavioral conditions. Special populations also include females that are pregnant, older adults and children. Acted as liaison within the health care spectrum, established partnerships with other local constituencies and collaborated on special events and programs. Supervised interns and coordinated volunteers and volunteer opportunities. Author of health, fitness and sport-related performance training articles, seminars and workshops.

  • HealthStyles Exercise Equipment
    • GM-Retail Sales & Consultant
      • Dec 2010 - May 2017

      Reporting to President and CEO, held numerous roles during tenure with company, including sales consultant, sales manager and director of retail and light commercial sales. Currently focused on development of light commercial sales team and business development and consultative sales for commercial entities. Specific responsibilities included: * Leadership of entire retail and light commercial sales team including 6 store locations generating over $5M in annual revenue *Development of outside retail and light commercial sales teams. *Business development plan for retail, light commercial and commercial sales * Collaboration with company president on marketing strategies and promotions * Coordinated with marketing director to execute marketing strategies and promotional timeframes * Developed and implemented pricing strategies for all retail marketing promotions * Established all sales goals and assisted with compensation plan revision * Hired, trained, coached and mentored sales staff * Created retail store blueprint for visual merchandising revamp * Created training module and sales training playbook

  • Colorado State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Softball Coach
      • 2008 - 2010

      Reported to head coach. Created and engaged in all facets of managing a successful Division I softball program, including acting as recruiting coordinator and hitting coach. Implemented conditioning programs, acted as team travel coordinator, director of camps and clinics, game marketing liaison and community relations contact. Reported to head coach. Created and engaged in all facets of managing a successful Division I softball program, including acting as recruiting coordinator and hitting coach. Implemented conditioning programs, acted as team travel coordinator, director of camps and clinics, game marketing liaison and community relations contact.

  • Fort Hays State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Head Softball Coach/Professor in Health & Human Performance Dept
      • 2005 - 2008

      Reported to the director of athletics. Responsible for designing and executing all phases of running a Division II softball program in a highly competitive conference, including budget management and fundraising, player evaluation and development, practice preparation and implementation, equipment, recruiting, scouting, camps and clinics, promotion and game management and field maintenance in addition to other duties. Designed and administered entire strength and conditioning program, emphasizing olympic lifts along with core stability and flexibility. Successfully raised funds to both support softball budget and acquire a new scoreboard. Assisted with market and promotions and community events for athletics. As a member of the faculty, taught undergraduate and graduate level courses in the Health and Human Performance department. Directed camps and clinics including the US Sports/Nike Softball Camps.

    • Assistant Softball Coach
      • 2001 - 2005

      Assisted head coach in all phases of managing a successful DI program. Specific duties including acting as recruiting coordinator, travel coordinator and camp director. On field responsibilities include working with hitters and slappers and outfielders. Assisted head coach in all phases of managing a successful DI program. Specific duties including acting as recruiting coordinator, travel coordinator and camp director. On field responsibilities include working with hitters and slappers and outfielders.

  • 24 Hour Fitness
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Trainer Fit Pro
      • 1999 - 2001

      Reported to fitness manager. Designed and implemented weight loss and fitness programs for clients with various needs. Responsible for meeting sales goals of fitness manager and assisting with promotion of training programs. Client assessment, evaluation, motivation and development including strength training, cardiovascular fitness and nutrition program. Worked with a diverse clientele of men and women of various ages, including athletes, persons deaf and disabled, persons recovering from stroke and persons morbidly obese.

  • West Valley Staffing Group
    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Account Manager
      • 1999 - 2001

      Worked with key accounts to fulfill temporary and temporary to permanent staffing needs. Assisted with the management and coordination of internal temporary personnel, while also screening and hiring new temporary candidate pool.Created a college career services outreach program, partnering ProStar with local community college career centers. Worked with key accounts to fulfill temporary and temporary to permanent staffing needs. Assisted with the management and coordination of internal temporary personnel, while also screening and hiring new temporary candidate pool.Created a college career services outreach program, partnering ProStar with local community college career centers.

  • Santa Clara Unversity
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Assistant Coach
      • 1997 - 1999

      Reported to head softball coach and assistant director of athletics. Assisted with all aspects of running D-I softball program. Responsible for camps and clinics and directed Nike/US sports camps as well as the SCU 35th and 36th annual All Sports Camps. Reported to assistant athletic director regarding ticketing, game day tickets, department fundraising and assisted compliance officer on tasks and projects. Reported to head softball coach and assistant director of athletics. Assisted with all aspects of running D-I softball program. Responsible for camps and clinics and directed Nike/US sports camps as well as the SCU 35th and 36th annual All Sports Camps. Reported to assistant athletic director regarding ticketing, game day tickets, department fundraising and assisted compliance officer on tasks and projects.

  • Easton-Bell Sports
    • United States
    • Apparel & Fashion
    • National Promotions Manager
      • 1994 - 1996

      Reported to Vice President of Promotions. Developed promotional program for all phases of fastpitch softball line. Directly responsible for handling promotional budget, including selection of promotional events, managing the endorsement of professional and olympic athletes, management of college coaching contracts and sponsorship packages. Managed 1996 Olympic teams from China Taipei and the United States and Olympic athletes representing Canada, Australia, Chinese Taipei and USA. Collaborated with directors of marketing and development for the design, development and marketing of new products and product lines. Assisted development department in testing and evaluation of new prototypes and provided feedback and field research on products.

  • Bay Area Softball Enterprise
    • United States
    • Hospitality
    • Camp Director and Trainer
      • 1993 - 1996

      Responsible for development of camps, clinics, private lessons, player evaluations and coaching clinics. Provided informative seminars on training, development and the college recruiting process. Established pro-shop, managed ordering, pricing and inventory components for all equipment. Responsible for development of camps, clinics, private lessons, player evaluations and coaching clinics. Provided informative seminars on training, development and the college recruiting process. Established pro-shop, managed ordering, pricing and inventory components for all equipment.

  • San Jose Sharks/RHI International
    • Special Projects
      • 1993 - 1994

      Joint ownership venture between new start-up franchise in professional roller hockey league and San Jose Sharks. Reported to general manager. Responsible for assisting with all phases of team start up, including developing community relations plan, coordinating mascot appearances, season and group ticket sales strategies and promotions, grass roots programs and promotions, acted as group ticket account manager and oversaw general office administration. Hired and managed intern staff and worked directly with marketing and ticketing sales staff of San Jose arena management team.

  • Hayward Area Recreation and Park District
    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Playground Lead, Adult Sports
      • 1991 - 1993

      Reported to supervisor. Developed and implemented after-school and summer playground program at select elementary schools in the Hayward Recreation Department playground program. Activities, sports, and games were designed to keep participating kids engaged in lifestyle activities and off the streets in a very culturally diverse area. Reported to supervisor. Developed and implemented after-school and summer playground program at select elementary schools in the Hayward Recreation Department playground program. Activities, sports, and games were designed to keep participating kids engaged in lifestyle activities and off the streets in a very culturally diverse area.

Education

  • University of Northern Colorado
    MS, Sport & Exercise Science-Sport Administration
    2000 - 2002
  • California State University-Hayward
    Bachelor of Science (BS), Parks, Recreation and Leisure Studies
    1990 - 1993
  • University of Western States
    Doctor of Education - EdD, Sport and Performance Psychology
    2018 -

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