Experience

AnimalBiome

• United States
• Biotechnology Research
• 1 - 100 Employee

• Senior Public Relations Consultant

  • Aug 2023 - Present

  Oakland, California, United States

• Director of Marketing

  • Dec 2022 - Aug 2023

  Oakland, California, United States Guided a team of talented sales and marketing professionals for the leading manufacturer of oral and gut microbiome health testing and restoration products on a mission to help pet parents improve the health of their pets through better oral health, gut health, and nutrition. Responsible for the B2C/DTC Consumer Marketing, Digital Performance Marketing, Google Search & SEO, B2B Sales & Marketing, Brand Design functions, Research Partnerships, and new revenue. Increased total sales revenue by… Show more Guided a team of talented sales and marketing professionals for the leading manufacturer of oral and gut microbiome health testing and restoration products on a mission to help pet parents improve the health of their pets through better oral health, gut health, and nutrition. Responsible for the B2C/DTC Consumer Marketing, Digital Performance Marketing, Google Search & SEO, B2B Sales & Marketing, Brand Design functions, Research Partnerships, and new revenue. Increased total sales revenue by 40% over eight months with effective marketing techniques in Google Ads and Meta Campaigns. Directed Public Relations strategy for conferences and major initiatives and campaigns. Facilitated investor relations for augmenting a Series B fundraise. Secured new partnership funding via product testing and longterm studies in the pet health sector.



MudWorks Pottery LLC

• United States
• Retail Art Supplies
• 1 - 100 Employee

• General Manager & Ceramics Educator

  • Jan 2022 - Dec 2022

  Restored a struggling business hard hit by the pandemic to a fully operational thriving hub for ceramic arts education with over 150 students and members. Directed staff, operations, program development, digital marketing, online sales, and government safety compliance. Oversaw capital building improvements and facility upgrades for safety and efficiency. Increased membership by 60% and program revenue by 80%. Onboarded and trained new staff to ensure consistent supplies, studio safety… Show more Restored a struggling business hard hit by the pandemic to a fully operational thriving hub for ceramic arts education with over 150 students and members. Directed staff, operations, program development, digital marketing, online sales, and government safety compliance. Oversaw capital building improvements and facility upgrades for safety and efficiency. Increased membership by 60% and program revenue by 80%. Onboarded and trained new staff to ensure consistent supplies, studio safety, well-maintained equipment, and successful programs. Show less



Nourish Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Chief of Staff

  • Oct 2020 - Jan 2022

  San Francisco Bay Area Directly assisted former CEO and Founder of Nourish Inc. in selling her company to Sodexo. Handled all HR responsibilities associated with completing the asset purchase of a company with 100s of employees and project managed all outstanding liabilities. Served as 401K administrator and successfully completed and filed an audit and Form 5500 filing. Completed mandatory EEOC reports for flawless governmental compliance. Liaised with FTB and IRS for all employee reporting and verifications… Show more Directly assisted former CEO and Founder of Nourish Inc. in selling her company to Sodexo. Handled all HR responsibilities associated with completing the asset purchase of a company with 100s of employees and project managed all outstanding liabilities. Served as 401K administrator and successfully completed and filed an audit and Form 5500 filing. Completed mandatory EEOC reports for flawless governmental compliance. Liaised with FTB and IRS for all employee reporting and verifications. Managed all HR data in PayCom. Supported in the set up of a family office from scratch with a superhero team of expert legal and financial consultants. Assisted in the transition of operations and the family residence to Costa Rica. Supported client in organizing fundraising efforts for sustainable development and preservation in Dominical, Costa Rica. Show less



Montclair Village Association

• United States
• Non-profit Organizations

• Assistant Director

  • Oct 2018 - Aug 2020

  Oakland, Ca Implemented placemaking initiatives for Montclair Village in the Oakland Hills. Raised $1M for a capital improvement project to build a new village plaza for community gatherings. Led annual event plans for public and merchant engagement. Strategized annual fund development, capital campaign, and planned giving for nonprofit sector. Secured corporate grants to support all projects. Implemented SalesForce for campaign management. Directed intern support. Spearheaded marketing, communications… Show more Implemented placemaking initiatives for Montclair Village in the Oakland Hills. Raised $1M for a capital improvement project to build a new village plaza for community gatherings. Led annual event plans for public and merchant engagement. Strategized annual fund development, capital campaign, and planned giving for nonprofit sector. Secured corporate grants to support all projects. Implemented SalesForce for campaign management. Directed intern support. Spearheaded marketing, communications, and public relations for Business Improvement District of Montclair Village in Oakland, CA. Show less



Giant Puppets Save the World

• United States
• Events Services

• Creative Director

  • Nov 2015 - Mar 2020

  United States Directed a giant puppet performance company whose mission is to increase community connection with awe-inspiring experiences at art and cultural events, schools, festivals, nonprofit organizations and businesses (large and small). Past Performances include: High Sierra Music Festival 2019, 2018, 2017 & 2016, Daybreaker 2016-2019, Facebook Marketers Conference 2019, Nike's 30th Anniversary of the Just Do It Campaign 2018, Bioneers 2017 & 2016, Oregon Country Fair 2017, 2015 & 2014, San… Show more Directed a giant puppet performance company whose mission is to increase community connection with awe-inspiring experiences at art and cultural events, schools, festivals, nonprofit organizations and businesses (large and small). Past Performances include: High Sierra Music Festival 2019, 2018, 2017 & 2016, Daybreaker 2016-2019, Facebook Marketers Conference 2019, Nike's 30th Anniversary of the Just Do It Campaign 2018, Bioneers 2017 & 2016, Oregon Country Fair 2017, 2015 & 2014, San Francisco Peace In The Park 2017, Oregon Eclipse Global Gathering 2017, San Francisco Sunday Streets 2017, Cysco Conference 2016, SF Gay Pride Parade 2016, MakerFaire 2016, San Francisco Botanical Gardens’ 75th Anniversary 2015, Burning Man 2019-2014, Symbiosis 2015, Lightning in a Bottle 2015 & 2014, Lucidity 2014, Berkeley Sunday Streets 2013, Gaia Festival 2012, Seattle Solstice Parade 2011, Procession of the Species Parade 2011, Bread and Puppet 2010, plus many more corporate and privately sponsored events. Lead a parade team of 50+ artists and musicians for the High Sierra Music Festival. Show less



Habitot Children's Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Marketing & Development Manager | Resident Puppeteer

  • Nov 2012 - Nov 2017

  Berkeley, CA Managed annual development, marketing, design calendar for content creation, social media, print advertising, online admission sales, sponsored partnerships, e-mail marketing, Habitot.org, press releases, fundraising campaigns, and donor cultivation events, for an award-winning nonprofit children's museum. Increased FB likes by 50%, MailChimp open rates by 24%, museum online registrations by 100%. Increased museum membership and admissions by 25%. Increased new sponsorship revenue by 45%… Show more Managed annual development, marketing, design calendar for content creation, social media, print advertising, online admission sales, sponsored partnerships, e-mail marketing, Habitot.org, press releases, fundraising campaigns, and donor cultivation events, for an award-winning nonprofit children's museum. Increased FB likes by 50%, MailChimp open rates by 24%, museum online registrations by 100%. Increased museum membership and admissions by 25%. Increased new sponsorship revenue by 45%. Implemented three successful campaigns to provide free birthday parties at the museum for Bay Area children living in a state of house-lessness. Increased partnership revenue and expanded new partnership revenue with parent activity apps and groups, such as ParentsPress, 510Families, RedRover, HackerMoms, the Downtown Berkeley Business Association, and many more. Performed puppet shows for children aged 0-7 on a weekly basis. Taught preschool aged children cooking skills in a toddler cooking class. Show less



Green Edge Studios

• Videographer

  • Jan 2012 - Feb 2017

  Oakland, California, United States Videographer and editor for an award-winning women-owned production studio. Clients include: Stanford University, California Academy of Arts and Sciences, Asana, TEDx, Rock the Bike, Soul Graffiti Studios, the City of San Antonio, and several Bay Area independent artists.



Fremont Arts Council

• United States
• Entertainment

• Studio Manager & Workshop Teacher

  • Jun 2011 - Dec 2011

  Greater Seattle Area Managed public art studio for festival artists creating works featured in the Seattle Solstice Parade. Received grant funding to start a puppet project - Giant Puppets Save the World. Solicited donated art materials for workshop presentations. Directed volunteer community involvement, led informational tours, taught workshops in papier mache, painting, sculpting, silk painting and puppet design.



Bread and Puppet Theater Company

• Theater Production & Puppetry Performing Arts Apprentice

  • Jun 2010 - Dec 2010

  Glover, Vermont Created puppets, music, and theater pieces for a weekly audience of 3,000 people in an outdoor performance arena. Developed plot story line with historical puppet props. Led puppetry practice sessions with puppet performance teams. Taught stilt walking to incoming theater apprentices.



Mountain Lake PBS

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Special Events Coordinator

  • Jan 2007 - Nov 2009

  Coordinated documentary premieres, major donor events, and annual juried art auctions for a Public Broadcasting Station serving the Adirondacks, Western Vermont and Southeastern Canada with a viewership of 3.9 million. Managed event timelines, created budgets, established revenue goals, secured sponsorship, implemented online event registration and online bidding. Increased event revenue by 40%. Crafted press releases, designed marketing materials. Conducted live and pre-produced interviews… Show more Coordinated documentary premieres, major donor events, and annual juried art auctions for a Public Broadcasting Station serving the Adirondacks, Western Vermont and Southeastern Canada with a viewership of 3.9 million. Managed event timelines, created budgets, established revenue goals, secured sponsorship, implemented online event registration and online bidding. Increased event revenue by 40%. Crafted press releases, designed marketing materials. Conducted live and pre-produced interviews for events. Received national PBS Auction Award. Show less



United Hospice of Rockland

• Development Associate

  • Dec 2005 - Dec 2007

  Greater New York City Area Composed and researched grant proposals; secured $150,000 in government and foundation grants. Planned grant tracking calendar. Delivered informational presentations for volunteer recruitment, referral recommendations, and charitable contributions. Curated donor database and donor records. Organized metamorphosis-themed art exhibit and auction for organization’s 20th Anniversary. Assisted with successful Capital Campaign to raise $2.5M for the Joe Raso and Tess McCormick Hospice Residence… Show more Composed and researched grant proposals; secured $150,000 in government and foundation grants. Planned grant tracking calendar. Delivered informational presentations for volunteer recruitment, referral recommendations, and charitable contributions. Curated donor database and donor records. Organized metamorphosis-themed art exhibit and auction for organization’s 20th Anniversary. Assisted with successful Capital Campaign to raise $2.5M for the Joe Raso and Tess McCormick Hospice Residence Building. Show less



Lower Manhattan Cultural Council

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Grants & Services Intern

  • May 2005 - Nov 2005

  Greater New York City Area Structured 400 grant proposals for the New York State Council for the Arts community arts granting program for awards of up to $5,000 for artists/arts organizations in Lower Manhattan.



State University of New York at Plattsburgh

• United States
• Higher Education
• 700 & Above Employee

• Art Studio Assistant

  • Sep 2003 - Sep 2005

  Managed supplies and materials for students in Ceramics and Painting departments. Assisted with Art Department event programming, and student communications.



VOX: Voices for Planned Parenthood

• Student Director

  • Jan 2003 - Jan 2005

  Plattsburgh, NY Planned Women’s Festival, 1,000+ people attended; annual Take Back the Night, 1,000+ attended. Organized student performance of Vagina Monologues, raised $30k for Planned Parenthood.



Hope Community Resources

• United States
• Individual and Family Services
• 100 - 200 Employee

• Inclusion Support Specialist

  • May 2003 - Aug 2003

  Anchorage, Alaska Area Pioneered development of care program in a rural Alaskan indigenous Iñupiat community for individuals experiencing social exclusion due to developmental disabilities. Participated in indigenous community events, i.e. Nalukatuk.



The Byne Group

• United States
• Advertising Services
• 1 - 100 Employee

• Office Assistant

  • Mar 2000 - Sep 2002

  Suffern, NY Managed high-volume client communications for a dynamic award-winning graphic design studio. Proofread and edited copy for high profile accounts.