Experience

CCLI

• United States
• Musicians
• 1 - 100 Employee

• Content Producer

  • Jul 2019 - Present

• Marketing Content Specialist

  • Jul 2019 - Present



Christian Copyright Solutions

• Entertainment Providers
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2016 - Present



Self Employed

• Freelance Marketing Professional

  • 2011 - Present

  Advertising agency account executive turned freelancer with a passion for writing and all things marketing related. Advertising agency account executive turned freelancer with a passion for writing and all things marketing related.



Lewis

• United States
• Marketing Services
• 100 - 200 Employee

• Senior Account Manager

  • May 2005 - Jun 2010

  Visualized, assessed and coordinated creative advertising, marketing and public relations projects, strategy development and account planning.Planned and developed effective communication vehicles for local, regional and national clients in a variety of industries.Managed the public relations division of the agency - planned and implemented public relations programs. Created agency presentations for speaking engagements at conferences and seminars related to areas of expertise.Wrote copy for print and online newsletters, e-blasts, press releases and white papers. Developed and maintained relationships with diverse client pool working as the client's point of contact throughout the creative process.Monitored competition and conducted market research on trends, industry analysis, communications and marketing strategies.



Planet Beach Franchising Corporation

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Public Relations Manager

  • Feb 2003 - May 2005

  Responsible for creation and development of public relations department for worldwide franchise company.Planned, implemented and evaluated public relations programs, including media outreach, special events/community relations and internal and external communications.Identified and implemented a defined strategy for corporate public relations as well as franchise public relations.Wrote and edited press releases and presentations to ensure organizations key messages were conveyed. Managed all media inquiries while acting as company spokesperson. Created Share the Sunshine, a corporate social responsibility platform to encourage people to unite with Planet Beach and give back to local communities. Organized corporate volunteer days to encourage teamwork and increase Planet Beach visibility within the community.Produced various events managing all aspects including planning, media buys, creation of marketing materials and writing and distributing press releases. Created stories and news items for corporate website as well as wrote and edited monthly newsletter.



Telerep

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assistant Account Executive

  • Jun 2002 - Oct 2002

  Acted as liaison between Account Executives and TV networks.Involved in the sales phase, including establishing rapport with networks and agencies.Interact with networks and stations to ensure smooth execution of airtime sales.Negotiated value-added and promotional opportunities for approved client schedules. Acted as liaison between Account Executives and TV networks.Involved in the sales phase, including establishing rapport with networks and agencies.Interact with networks and stations to ensure smooth execution of airtime sales.Negotiated value-added and promotional opportunities for approved client schedules.



SMY, Inc

• Media Assistant

  • Oct 2001 - Jun 2002

  Acted as liaison between Account Executives and media (print & TV).Assisted with print planning, research, placement certification and discrepancy resolution.Maintained schedules through make-good monitoring and schedule up-grades. Acted as liaison between Account Executives and media (print & TV).Assisted with print planning, research, placement certification and discrepancy resolution.Maintained schedules through make-good monitoring and schedule up-grades.