Experience

Investment Territory

• Australia
• International Trade and Development
• 1 - 100 Employee

• Senior Director Investment Promotion

  • May 2022 - Present

  Creating awareness of the investment potential in the Northern Territory. Creating awareness of the investment potential in the Northern Territory.



Northern Territory Government

• Australia
• Government Administration
• 700 & Above Employee

• Acting Director

  • Mar 2021 - May 2022

• Acting Director, Arts NT

  • Aug 2020 - Mar 2021



NT Major Events

• Chief Commercial Officer

  • Jan 2019 - Jan 2020

  Responsible for strategy, event development and acquisition, as well building capability of capacity of events to engage communities, but importantly drive visitation. A key focus has been local event development and growth through grant funding to build capability and capacity, and establishing evaluation benchmarks to ascertain the true impact of an event/s from a social, environmental and economic perspective. Key results: • revenue growth from $5m to $40m within a three year period, reflecting an increase in NTMEC delivered, partnered and funded events. In 2016, there were 28 events, in 2019 the number of events had grown to 110 • event grant funding increased from $1.2m to over $6.0m in under three years, including the establishment of governance and reporting structure • secured $5.5m in funding to support new initiatives and events • initiated and established event evaluation framework and research across all Territory events • increased interstate visitation for key events by 25% through focused marketing strategies and tactical campaigns • established event development strategy, as well as the marketing strategy and event portfolio communications plans • strong community engagement, including retail association and tourism operators advocacy, as well as ensuring opportunities for community participation Show less


Northern Territory Major Events Company
• Australia
• Events Services
• 1 - 100 Employee
• Director, FestivalsNT

  • Nov 2016 - Jan 2020


Territory Insurance Office (TIO)

• Senior Manager, Marketing

  • Nov 2013 - Nov 2016

  Responsible for developing and managing the strategies that support TIO's growth objectives, ensuring we deliver against our purpose of 'building confidence and resilience in the Territory'. Importantly, understanding the environment in which we operate and being customer entric in our approach. Responsible for developing and managing the strategies that support TIO's growth objectives, ensuring we deliver against our purpose of 'building confidence and resilience in the Territory'. Importantly, understanding the environment in which we operate and being customer entric in our approach.



Open Universities Australia

• Australia
• Higher Education
• 100 - 200 Employee

• Director, Brand Communications and Marketing and Acting Executive General Manager Student Experience

  • Aug 2012 - Nov 2013

  Responsible for the strategic development of OUA’s brand positioning, marketing strategies to deliver enrolment and revenue targets throughout the year. The business has evolved from a single brand offering to four new product brands launching by end of 2013. Managed a team of 22 marketing professionals. Responsible for the strategic development of OUA’s brand positioning, marketing strategies to deliver enrolment and revenue targets throughout the year. The business has evolved from a single brand offering to four new product brands launching by end of 2013. Managed a team of 22 marketing professionals.



National Australia Bank

• United Kingdom
• Banking
• 1 - 100 Employee

• Head of Marketing Communications, Business and Wholesale Banking

  • Jul 2011 - Sep 2012

  Responsible for developing and implementing the marketing communications strategy across multiple businesses and customer segments, reflective of key insights and ensuring the ability to deliver revenue targets. This has included the development of a new positioning and communications platform for all marketing communications activity. Managed a team of 16 and extensive stakeholder engagement Responsible for developing and implementing the marketing communications strategy across multiple businesses and customer segments, reflective of key insights and ensuring the ability to deliver revenue targets. This has included the development of a new positioning and communications platform for all marketing communications activity. Managed a team of 16 and extensive stakeholder engagement



ANZ

• Australia
• Banking
• 700 & Above Employee

• Head of Marketing Integration

  • Sep 2009 - Feb 2011

  Responsible for establishing and managing the regional and country marketing teams to implement the integration of selected RBS retail, wealth and commercial businesses in Philippines, Vietnam, Hong Kong, Taiwan, Singapore and Indonesia.

• Senior Marketing Roles, ANZ

  • Aug 2007 - Sep 2009

  Senior Marketing Manager, Agribusiness and Business BankingEstablished functional marketing team to meet the requirements of two very distinctive businesses. Marketing strategies based on identifying key customer segments, understanding core and lead products and understanding media consumption and behaviour drivers.Head of Marketing, Regional, Rural and Small Business

• Marketing roles, ANZ

  • Feb 2001 - Aug 2007

  Marketing Communications Manager - ANZ Home LoansManager, Group Sponsorship and Events



Victorian Government

• Australia
• Government Administration
• 700 & Above Employee

• Victorian Government

  • Mar 1993 - Jan 2001

  Roles included: Events and Projects Director - Centenary of Federation Manager, Special Events - Protocol and Special Events Manager, Public Program - Office of the Hon. Jeff Kennett Roles included: Events and Projects Director - Centenary of Federation Manager, Special Events - Protocol and Special Events Manager, Public Program - Office of the Hon. Jeff Kennett


Federal Politics
• Canada
• Philanthropic Fundraising Services
• Media - Leader of the Opposition, Office of the Hon. John Hewson, MP,

  • Mar 1990 - Mar 1993