Ton Brand
Chief Marketing Officer at ETSI #TheStandardsPeople- Claim this Profile
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Topline Score
Bio
Jai Rajaraman
Ton's work on the GSMA Connected Living Programme has been exemplary. As Programme Director, Ton pulled off the impossible - keeping multiple stakeholders engaged in a constructive fashion across diverse verticals that at first sight were not related in any way to telecoms! He is calm, methodical and logical - qualities that greatly helped in setting clearly defined and measurable targets instead of trying to boil the ocean. Ton has a wicked sense of humour, and is a wonderful person to work and hang out with - a rare privilege indeed.
Ian Hay
Working with Ton on the Connected Living program was a pleasure, he was always willing and able to help with any queries raised. Very friendly while also ensuring that the programme was being driven in the right direction
Jai Rajaraman
Ton's work on the GSMA Connected Living Programme has been exemplary. As Programme Director, Ton pulled off the impossible - keeping multiple stakeholders engaged in a constructive fashion across diverse verticals that at first sight were not related in any way to telecoms! He is calm, methodical and logical - qualities that greatly helped in setting clearly defined and measurable targets instead of trying to boil the ocean. Ton has a wicked sense of humour, and is a wonderful person to work and hang out with - a rare privilege indeed.
Ian Hay
Working with Ton on the Connected Living program was a pleasure, he was always willing and able to help with any queries raised. Very friendly while also ensuring that the programme was being driven in the right direction
Jai Rajaraman
Ton's work on the GSMA Connected Living Programme has been exemplary. As Programme Director, Ton pulled off the impossible - keeping multiple stakeholders engaged in a constructive fashion across diverse verticals that at first sight were not related in any way to telecoms! He is calm, methodical and logical - qualities that greatly helped in setting clearly defined and measurable targets instead of trying to boil the ocean. Ton has a wicked sense of humour, and is a wonderful person to work and hang out with - a rare privilege indeed.
Ian Hay
Working with Ton on the Connected Living program was a pleasure, he was always willing and able to help with any queries raised. Very friendly while also ensuring that the programme was being driven in the right direction
Jai Rajaraman
Ton's work on the GSMA Connected Living Programme has been exemplary. As Programme Director, Ton pulled off the impossible - keeping multiple stakeholders engaged in a constructive fashion across diverse verticals that at first sight were not related in any way to telecoms! He is calm, methodical and logical - qualities that greatly helped in setting clearly defined and measurable targets instead of trying to boil the ocean. Ton has a wicked sense of humour, and is a wonderful person to work and hang out with - a rare privilege indeed.
Ian Hay
Working with Ton on the Connected Living program was a pleasure, he was always willing and able to help with any queries raised. Very friendly while also ensuring that the programme was being driven in the right direction
Experience
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ETSI
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France
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Telecommunications
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100 - 200 Employee
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Chief Marketing Officer
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Jul 2023 - Present
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Director Standards Development Centre
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Jan 2020 - Jul 2023
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Independent Consultant
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Worldwide
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Projectmanager programmamanagementkantoor
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Jul 2017 - Dec 2019
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GreenStar Statistics
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Netherlands
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Automotive
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Interim CEO
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Dec 2018 - Jun 2019
Responsible for day-to-day management of development, marketing, support, accountmanagement and sales within a connected car start-up company Defined the company's new business strategy and software development roadmap within the company, refocusing the existing B2B Hardware Provider strategy to a cloud-based B2B2C IOT Platform Provider strategy and managing the agile product and software development process. Responsible for day-to-day management of development, marketing, support, accountmanagement and sales within a connected car start-up company Defined the company's new business strategy and software development roadmap within the company, refocusing the existing B2B Hardware Provider strategy to a cloud-based B2B2C IOT Platform Provider strategy and managing the agile product and software development process.
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Wireless Broadband Alliance (WBA)
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Singapore
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Telecommunications
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1 - 100 Employee
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Senior Director Market and Industry Development
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Dec 2012 - Jun 2017
Responsible for redefining the existing market development programmes and the instigation of new strategic opportunities and priorities for the Alliance. Activities have resulted in a membership and turnover growth of 30%, and also resulted in the development of a Smart City/IOT initiative, creation of a start-up incubator and the launch of World Wi-Fi Day (supporting unconnected areas in developing countries) Responsible for redefining the existing market development programmes and the instigation of new strategic opportunities and priorities for the Alliance. Activities have resulted in a membership and turnover growth of 30%, and also resulted in the development of a Smart City/IOT initiative, creation of a start-up incubator and the launch of World Wi-Fi Day (supporting unconnected areas in developing countries)
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GSMA
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United Kingdom
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Telecommunications
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700 & Above Employee
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Programme Director Connected Living Programme
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May 2005 - Nov 2012
♣ Strategic program management for leading service development programs for the mobile industry. Achievements led to an increased market growth of 25% y-o-y in service, device and market enablers for mobile operators, as well as to support the market and business development of new M2M and IOT services in the field of Health, Consumer Electronics, Automotive and Smart Cities. ♣ Spokesperson: provide press and analyst briefings, as well as speaking to conferences and seminars and market forecasts/opportunities ♣ Product management: working together with mobile operators, service providers and technology providers to develop product strategies, designs and roadmaps for mobile IOT applications, platforms and services. ♣ Line Manager of 10+ project managers/project coordinators and 3 marketing project managers Show less
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Independent Telecommunications Consultant
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1987 - Nov 2005
Project manager and consultant for several international innovation Projects in telecommunications; Advisor and reviewer to the European Commission INFOSOC and Dutch Ministry of Economic Affairs on R&D projects for the development of telecommunications networks in lesser developed regions Board member for Euro Transportregion Twente, a non-profit trade association for transport and logistics in the Netherlands. Project manager and consultant for several international innovation Projects in telecommunications; Advisor and reviewer to the European Commission INFOSOC and Dutch Ministry of Economic Affairs on R&D projects for the development of telecommunications networks in lesser developed regions Board member for Euro Transportregion Twente, a non-profit trade association for transport and logistics in the Netherlands.
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Business Development Consultant
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1986 - 1987
• Responsible for the development of a Joint Venture between KPN, Mory TNTE and Credit Lyonnais called ILIS France to develop and offer telematics and financial services in the logistic industries. • Responsible for the development of a Joint Venture between KPN, Mory TNTE and Credit Lyonnais called ILIS France to develop and offer telematics and financial services in the logistic industries.
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Anchorage Daily News
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United States
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Newspaper Publishing
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100 - 200 Employee
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Head of Software Development
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1985 - 1986
• Management of a team of developers, responsible for the development of EDI applications and EDI network services • Management of a team of developers, responsible for the development of EDI applications and EDI network services
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Ordina
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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consultant
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1980 - 1985
• Consultant of several companies on the development of desktop applications in the emerging PC environment. • Consultant of several companies on the development of desktop applications in the emerging PC environment.
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Education
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University of Twente
Bachelor, Analytical Chemistry