Experience

Goula

• Mexico
• Food and Beverage Services
• 1 - 100 Employee

• Director de Producción audiovisual

  • Feb 2023 - Present

  I'm in charge of audiovisual strategy and production for all the brands in the agency, and for Goula.lat (website and social media) as well. I'm in charge of audiovisual strategy and production for all the brands in the agency, and for Goula.lat (website and social media) as well.



Ediciones Larousse S.A. de C.V.

• Head of Digital Strategy

  • Jul 2019 - Feb 2023

  Online and offline marketing strategy for Larousse channels in Mexico and Latin America: Larousse Cocina (website and social media dedicated to culinary industry and gastronomical culture), Larousse Latam (social media and website dedicated to linguistic knowledge and educational content) and El Librero (e-commerce and social media). Online and offline marketing strategy for Larousse channels in Mexico and Latin America: Larousse Cocina (website and social media dedicated to culinary industry and gastronomical culture), Larousse Latam (social media and website dedicated to linguistic knowledge and educational content) and El Librero (e-commerce and social media).



Makken

• Libya
• Strategic Management Services

• Head of Digital Strategy and Creativity

  • May 2016 - Apr 2019

  Supervising and leadership for 360º marketing projects. I am in charge of the strategic follow up of creativity in content as in design. Currently, I lead the creativity for sixteen brands: Fox Channel Networks App, National Geographic Ultimate Explorer México, Hachette Livre (Larousse Latam, Larousse Cocina, Hachette Educación, RED Larousse and El Librero), McCormick México, French's, Frank's, Benetton, Old Navy, LG Electronics México, Chili's, Light and Free (Vitalínea).

• Project Manager

  • May 2016 - Apr 2018

  Content leader for social media channels and web editor. I supervised the content published in social media for McCormick México, Pizza Hut México, Hachette Livre. Also, I was in charge of planning, editing and content selling for Conocertecambialavida.mx, Laroussecocina.mx and Ellibrero.com.



FIRPPI (Feria Interactiva de Revistas y Publicaciones Periódicas Independientes)

• Organization Manager

  • 2013 - 2018

  I helped with the managing of FIRPPI project (Independent Periodical Publications and Magazines Interactive Festival). I was in charge of the event creation for the International Book Festival in Mexico, together with the Ministry of Culture and Mexican Writers Asociation. I helped with the managing of FIRPPI project (Independent Periodical Publications and Magazines Interactive Festival). I was in charge of the event creation for the International Book Festival in Mexico, together with the Ministry of Culture and Mexican Writers Asociation.



Revista Morbífica

• Spain
• Technology, Information and Media

• Editor in Chief

  • Sep 2013 - Jun 2017

  Editor in chief for Morbifica, an independent cultural magazine. My duties consisted of monthly content planning, editing, and writers promotion. Editor in chief for Morbifica, an independent cultural magazine. My duties consisted of monthly content planning, editing, and writers promotion.


WSI Digital Marketing
• Brazil
• Technology, Information and Internet
• 1 - 100 Employee
• Editor

  • Jan 2015 - Jul 2015