Experience

Grape PR

• Slovakia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Apr 2014 - Present



Slovak Committee for UNICEF

• Communication Manager

  • Nov 2012 - Feb 2014

  - management of global UNICEF brand in Slovakia - planning and implementing of 3years communication strategy; reporting to executive director as well as to UNICEF headquarters communication focal point - management of the ATL campaigns (print, TV, radio, OOH, online); coordination of advertising and media agency; negotiation and management of key media partnerships - delivering of PR campaigns (in line with fundraising ATL campaigns), spokesperson of the organisation: day-to-day contact point for media (various target groups of journalists) on long-term topics (official development aid, domestic child rights issues), as well as ad hoc handling of humanitarian crisis situations; preparation of PR content - press releases, statements, online advertorials, social media content; organizing of press events; PR support of all charity events; - member of corporate digital team - coordination of digital fundraising activities (PPC campaigns: Google AdWords, Facebook), coordination of external digital agency - management of all corporate communication platforms: website (preparation and launching of new website, day-to-day updating), maintaining and upgrading social media profiles (Facebook, YouTube), quarterly e-newsletter; annual report publishing - support for executive director and board of the organization – preparation of speeches, QaAs etc.; management of interns/volunteers for organization's communication unit; budget management



Relations PR (formerly Relations Consulting)

• Senior Account Manager

  • Aug 2011 - Nov 2012

  - client: Orange Slovensko, a.s. - strategic and executive services - responsible for planning and implementation of PR strategies - issues management - developing of new PR projects, propositions, PR plans and preparation of budgets - delivering of texts and documents (press releases, press statements, advertorials and various other documents for media) - event management of press conferences, press briefings, press round tables including delivering of scripts, presentations, QaA’s etc. - pro-active communication with journalists and systematic development and retention of media relations - media management at client’s events - including top event „Ples v opere“ (Ball at the Opera)



Self-employed PR consultant

• Self-employed PR Consultant

  • Jan 2011 - Jul 2011

  - external senior consultancy for PR agency OMNIPUBLIC CONSULTING, a.s., - direct senior consultancy for client Orange Slovensko, a.s. - strategic and executive services for clients - external senior consultancy for PR agency OMNIPUBLIC CONSULTING, a.s., - direct senior consultancy for client Orange Slovensko, a.s. - strategic and executive services for clients



OMNIPUBLIC, s.r.o. / OMNIPUBLIC CONSULTING, a.s.

• Account Director

  • Oct 2009 - Dec 2010

  - client – Orange Slovensko, a.s. - team leader of the specific working group - key employee in communication with the client - responsible for strategic PR consultancy for the client - responsible for planning and implementation of PR strategies in all areas of external communication of the telecom service provider - developing of new PR projects, propositions, PR plans and preparation of budgets - delivering of texts and documents (press releases, press statements, advertorials and various other documents for media) - event management of press conferences, press briefings, press round tables including delivering of scripts, presentations, QaA’s etc. - pro-active communication with journalists and systematic development and retention of media relations (IT, telco, economic, lifestyle, CSR, regional and local media – including decision makers in main editorial offices in Slovakia) - media management at client’s events - including top event „Ples v opere“ (Ball at the Opera)



OMNIPUBLIC, s.r.o.

• various positions in PR agency

  • Feb 2005 - Sep 2009

  - starting position (02/2005): Accout Assistant - achieved position (08/2008): Senior Account Manager - clients: Orange Slovensko, a.s., Lesy SR, š.p., Ministerstvo zdravotníctva SR ( Ministry of Health of the Slovak Republic) - starting position (02/2005): Accout Assistant - achieved position (08/2008): Senior Account Manager - clients: Orange Slovensko, a.s., Lesy SR, š.p., Ministerstvo zdravotníctva SR ( Ministry of Health of the Slovak Republic)