Experience

Football Data Agency

• Argentina
• Spectator Sports
• 1 - 100 Employee

• Project Leader

  • Jul 2021 - Present

  I lead consulting teams for sports organizations and media companies around the world. We focus on content generation, audiovisual rights and new technologies combined with Big Data. Brasileirao Play (1190 Sports) - Built an online community of more than 250K followers. - Increased the average monthly reach from 2M to 18M users. - Coordinated a team of 8 people and developed paid media campaigns. ViacomCBC (Paramount+) - Advised on strategic decisions for the acquisition of traditional and alternative audiovisual sports rights. - Analyzed audience behaviors and discovered consumer trends in +10 sports and +50 competitions. - Detected business opportunities with high subscription potential and attractive ROI. Show less



JeffreyGroup

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Account Executive

  • May 2020 - May 2021

  I created and executed marketing, corporate communications and public affairs strategies for Roche, Abbvie, Danone and Johnson&Johnson. I led a team of 3 people. JeffreyGroup is one of the leading communications agencies that serves large companies and global brands in Latin America. I created and executed marketing, corporate communications and public affairs strategies for Roche, Abbvie, Danone and Johnson&Johnson. I led a team of 3 people. JeffreyGroup is one of the leading communications agencies that serves large companies and global brands in Latin America.



Secretaría de Innovación Pública

• Argentina
• Government Administration
• 100 - 200 Employee

• External Communications Manager

  • Feb 2016 - Jan 2020

  Responsible for press, social media and content generation at the Ministry of Modernisation in Argentina. Focused on Internet Policies, New Technologies and Telecoms. I led a team of 8 people. - Spokesman for Andrés Ibarra, National Minister and Deputy Chief of the Cabinet Office in Argentina. - Managed eight official social accounts and built an online community of +200k followers. - An active role in the development of institutional relations between the public and private sector. - Prepared political and institutional speeches. - Crisis management and conflict resolution. Show less



Gobierno de la Ciudad de Buenos Aires

• Argentina
• Government Administration
• 1 - 100 Employee

• External Communications Advisor

  • Feb 2012 - Dec 2015

  Part of the team responsible for relations with the press and other key players at the Ministry of Education in the City of Buenos Aires. I reported directly to the Minister's spokesman. - Public affairs with media specialists. - Crisis management and conflict resolution. - Wrote political and institucional speeches. - Organized press conferences. - Prepared press releases. - Media monitoring. Part of the team responsible for relations with the press and other key players at the Ministry of Education in the City of Buenos Aires. I reported directly to the Minister's spokesman. - Public affairs with media specialists. - Crisis management and conflict resolution. - Wrote political and institucional speeches. - Organized press conferences. - Prepared press releases. - Media monitoring.



Dirección General de Estadística y Censos GCBA

• Editor & Political Pollster

  • Aug 2011 - Jan 2012

  Census Bureau in the City of Buenos Aires - Annual Household Survey. Census Bureau in the City of Buenos Aires - Annual Household Survey.