Director of Marketing

• Dec 2020 - Present

Digital Media Executive

• Dec 2017 - Nov 2020

Offering a total solution for small to medium businesses to help them grow and thrive! Through comprehensive marketing campaigns that include SEO, SEM, PPC, web site design and maintenance, social media, marketing automation, reputation management, and print advertising. Offering a total solution for small to medium businesses to help them grow and thrive! Through comprehensive marketing campaigns that include SEO, SEM, PPC, web site design and maintenance, social media, marketing automation, reputation management, and print advertising.

Operations Manager

• Nov 2016 - Jun 2017

Responsible for daily operations and staff of Madison Geeks. This 10 year old Madison company offers support and repair solutions to a variety of small and medium businesses and home users in Madison, Dane County and southern Wisconsin. We also provide solutions for business VoIP telephone systems, networking, WiFi, digital display signage, 24/7 desktop support and custom computer gaming hardware. Also represented the company on "Girl Talk" segments on WI57 in Madison and in news stories. Also created website content http://www.madisongeeks.com/author/stging2/ Show less

Vice President of Operations

• Jan 2016 - Nov 2016

Responsible for day-to-day operations of this local Madison startup which focuses on online education for healthcare, business and educators using our AltusLearn.com online learning system. Formalized operations and HR management for this growing company which included remote staff in 3 states along with MATTER workspace in the Chicago Merchandise Mart. Instrumental in getting Hubspot inbound marketing started. Represent the company at various tech accelerator meetups and award ceremonies. AltusLearn.com is a cloud based platform that allows access to thousands of hours of education on a subscription basis by accessing various libraries of course content. The platform allows healthcare and business organization administrators track staff compliance and continuing education. Show less

Operations Manager

• Jan 2013 - Jan 2016

Responsible for customer service, business operations, IT and the software development of an ecommerce website along with several blogs related to the higher education market. Improved customer service for our professional development products with improved data handling procedures and the addition of online chat for company websites. Managed on site technology and assisted with planning and management of four annual national higher education conferences for teaching professors and student leaders. Instrumental in development of a tool to distribute digital media through learning management systems, such as Blackboard. Show less

Technology Coordinator

• Apr 2010 - Jan 2013

Coordinate all aspects of Magna technology, serving as liaison with various vendors. Responsible for online seminar production, company technology infrastructure, and supervising technology staff. Magna Publications is a well-known national communications company based in Madison that publishes several education newsletters, produces online seminars, and manages onsite and audio conferences as well as a Madison business magazine.

Sales And Marketing Specialist - Spherion Staffing

• Feb 2010 - May 2010

Performed temporary work for Spectrum Brands - Rayovac Division, working in the sales and marketing department. Completed two projects including database search for expired product data and doing online research for leads for the hearing aid sales staff. Successfully updated customer database. Performed temporary work for Spectrum Brands - Rayovac Division, working in the sales and marketing department. Completed two projects including database search for expired product data and doing online research for leads for the hearing aid sales staff. Successfully updated customer database.

Sales / Interactive Manager

• 2007 - Dec 2009

Launched and structures operations of our community portal website and developed new business. Managed graphics, advertising, promotions, online forums, classifieds, business directory, news and site content. Consistently developed the site to increase site traffic utilizing Omniture analytics plus search engine optimization techniques. Branched site out to Facebook and Twitter social media applications. Established blogs for newsroom personnel. Developed and delivered successful local and regional sales presentations and national ad sales proposals. Coordinate e-blast email marketing component and campaigns. Served on the first Nexstar corporate BETA users group to help develop the corporate web product across all of the corporations television station websites to increase revenue. Show less

News Director

• 1999 - 2007

Organizational leader for broadcast newsroom operations first of KTAB TV then with a duopoly consolidation with KRBC TV in 2004. Successful crisis management included dealing with the aftermath of the collapse of the KRBC TV broadcast tower in a January 2007 ice storm plus the withdrawal of KRBC from the local cable system for 10 months in 2005 during re-transmission negotiations. Successfully improved KRBC TV news product and expanded offerings to increase ratings while continuing to grow KTAB TV number one ratings resulting in increased station revenue. Streamlined efficiency and led the corporation with digital news gathering and desktop digital editing which also resulted in substantial savings on equipment purchases and repairs. Show less

News Director

• 2003 - 2004

While at KTAB TV and KRBC TV serving as multisite news director I also managed the on-site news director and news staff at KACB TV (now KSAN TV) in San Angelo, Texas, a former satellite station of KRBC TV. Assisted with planning and call letter changeover. News duties here ended after Nexstar purchased KLST TV in San Angelo and the operations were taken over by KLST TV newsroom staff and assisted with the move of KSAN into the KLST facility.

Sales/Marketing

• 1997 - 1999

Inside sales and marketing manager for this Abilene computer services company. Project managemer on the installation of over 800 computers at Hendrick Health Systems working onsite. Developed new website, marketing materials, monthly newsletter and improved bidding for government contracts. Inside sales and marketing manager for this Abilene computer services company. Project managemer on the installation of over 800 computers at Hendrick Health Systems working onsite. Developed new website, marketing materials, monthly newsletter and improved bidding for government contracts.

Anchor/Editor

• 1982 - 1997

Progressively promoted in a variety of capacities in the newsroom which produced both TV news on WGEM TV and radio news on WGEM AM-FM. Awarded regional Edward R. Murrow award for Mississippi River Flood of 1993. Delta Sigma Chi Award for flood coverage. Various Associated Press and Illinois Broadcasters Association Silver Dome awards. Progressively promoted in a variety of capacities in the newsroom which produced both TV news on WGEM TV and radio news on WGEM AM-FM. Awarded regional Edward R. Murrow award for Mississippi River Flood of 1993. Delta Sigma Chi Award for flood coverage. Various Associated Press and Illinois Broadcasters Association Silver Dome awards.