Experience

Atom Group

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Founder/Co-CEO

  • Jan 2020 - Present

  Tonbridge, United Kingdom Founder/Co-CEO Atom Group (Master of Malt, Atom Brands and Maverick Drinks).

• Managing Director (Master of Malt)

  • Jul 2018 - Dec 2019

  Tonbridge, United Kingdom Outside of my duties on the group board, I spent this epoch of my career focused on Master of Malt as MD. In this period we grew by over £10M (over a third), so I must have done something right. On reflection, that 'something' was building an amazing team and giving them the right values, commercial direction, and space to operate. Eventually, that team included a successor who was more than ready to step up into a General Manager position, which has allowed me to step into a… Show more Outside of my duties on the group board, I spent this epoch of my career focused on Master of Malt as MD. In this period we grew by over £10M (over a third), so I must have done something right. On reflection, that 'something' was building an amazing team and giving them the right values, commercial direction, and space to operate. Eventually, that team included a successor who was more than ready to step up into a General Manager position, which has allowed me to step into a co-CEO role.

• Group Marketing, Analytics & HR Director

  • Jan 2009 - Jul 2018

  Tunbridge Wells There's a lot going on in this job title. The reality is that, as directors in a rapidly growing business, we all have to muck in everywhere. These happen to be the things that I mostly do, but that doesn't mean that occasionally the other directors won't get involved in these areas, and that I won't get involved in operations, sales, web development, product development, or elsewhere. Marketing: The marketing team, over the years, have been a significant part of the phenomenal… Show more There's a lot going on in this job title. The reality is that, as directors in a rapidly growing business, we all have to muck in everywhere. These happen to be the things that I mostly do, but that doesn't mean that occasionally the other directors won't get involved in these areas, and that I won't get involved in operations, sales, web development, product development, or elsewhere. Marketing: The marketing team, over the years, have been a significant part of the phenomenal growth of the business, and have done it all in a creative and exciting way (https://www.masterofmalt.com/Blog/post/An-ISC-Trophy-for-Master-of-Malts-WhiskySanta.aspx). As Director I get to indulge the nerd in me, I can get creative, I can think and plan long term and I can do it in a unconventional way if I so wish. Which is lucky, because I love all that. I'm also lucky to have a great team of people who can reign me in, clean up after me and make me look good. Analytics: This is an opportunity to keep our hand in in 'great big corporate land'​ and to remind us that it has a lot to offer in terms of best practice, professional rigour and sheer scale of opportunity. We're incredibly proud that we've been able to help some of the biggest and best become even bigger and better. Again, I'm basically made to look good by some very talented and exceptionally hard-working people who have delivered cutting-edge systems and solutions to the delight of our clients. HR: Who'd have thought it? Me. HR. It turn out that there's room for a very technical and analytical approach to HR, so long as you have people on hand that can put the 'H'​ in HR. We neglected this during the early years whilst we held on for dear life during our rapid growth, to our shame. We're getting there now though, and we have a set of values which run through every bit of our business, and programs for personal and professional development which are coming along nicely.



Tesco Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Head of Data & Insight

  • Mar 2007 - Jan 2009

  Redhill, United Kingdom I was head hunted from within the RBS Group to launch the financial price comparison service www.tescocompare.com (part of Tesco Personal Finance, a joint venture between The Royal Bank of Scotland and Tesco PLC). Pre-launch responsibilities included the delivery of the MI and analysis systems (data warehouse, analysis systems, MI portals, etc...), core application system design, partner & supplier relationship management and project management throughout the delivery. Post-launch… Show more I was head hunted from within the RBS Group to launch the financial price comparison service www.tescocompare.com (part of Tesco Personal Finance, a joint venture between The Royal Bank of Scotland and Tesco PLC). Pre-launch responsibilities included the delivery of the MI and analysis systems (data warehouse, analysis systems, MI portals, etc...), core application system design, partner & supplier relationship management and project management throughout the delivery. Post-launch (September 2007) I was head of the data & insight team, responsible for delivering commercial, marketing, financial and operational insight and strategic recommendations through data analysis. I left Tesco Compare in Jan 2009 to pursue my long term goal of starting my own business. Show less



Direct Line Group

• United Kingdom
• Insurance
• 700 & Above Employee

• Head of Marketing Analytics

  • Jan 2006 - Mar 2007

  Bromley, United Kingdom I headed up Marketing Analytics in RBS Insurance; working cross-functionally with product managers, commercial teams and operations to deliver increased customer volumes and profitability. Main deliverables; - Long Term Value models, customer segmentation, customer acquisition propensity models and customer retention models across all media channels. - Integrated media reporting system, providing the acquisition team with on-demand results analysis across all… Show more I headed up Marketing Analytics in RBS Insurance; working cross-functionally with product managers, commercial teams and operations to deliver increased customer volumes and profitability. Main deliverables; - Long Term Value models, customer segmentation, customer acquisition propensity models and customer retention models across all media channels. - Integrated media reporting system, providing the acquisition team with on-demand results analysis across all channels. - “Challenge Churchill” marketing campaign as part of the marketing leadership team. This led to a substantial increase in business volumes immediately after launch and has become a sustained and integral part of the Churchill brand. - 18 direct mail campaigns, including selection, deduping, cleansing, modelling, creative design and results analysis. I left RBSi in March 2007 as I was internally headhunted to start Tesco Compare in the RBS/Tesco joint venture, Tesco Personal Finance. Show less



Churchill Insurance

• United Kingdom
• Insurance
• 1 - 100 Employee

• Customer Intelligence Manager

  • Jul 2003 - Jan 2006

  Bromley, United Kingdom I joined Churchill Insurance in 2003, briefly working as Database Marketing Executive before being promoted to Customer Intelligence Manager. I led the team to deliver optimal marketing strategy through data analysis and insight. Churchill was acquired by RBS Insurance, so I had continuity into my next role.



British Airways

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Operational Research Analyst

  • Jul 2001 - Jun 2002

  This was a university placement year as part of my 4 year sandwich degree during which I developed a pragmatic approach to analysis which enabled me to better leverage the technical skills I had learned in my first 2 years of study. Main achievements; - Delivered a solo project on airport "slot trading‟ which delivered £1M+ benefit - Worked as part of a project team to implement a new in-house flight schedule optimisation system which had a £1Bn+ business case -… Show more This was a university placement year as part of my 4 year sandwich degree during which I developed a pragmatic approach to analysis which enabled me to better leverage the technical skills I had learned in my first 2 years of study. Main achievements; - Delivered a solo project on airport "slot trading‟ which delivered £1M+ benefit - Worked as part of a project team to implement a new in-house flight schedule optimisation system which had a £1Bn+ business case - Designed and distributed regular "post-9/11" reports to reflect the global impact to the airline industry which was distributed business wide Show less