Tom Silkaitis

Product Manager at Milescraft, Inc
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Location
Lake Zurich, Illinois, United States, US

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Tim Sowinski

I’ve worked with Tom for the last 6 years and have to say that he is one of the most creative, out of the box thinkers I have worked with. He knows his product lines inside and out, as well as, the competition. He understands how to take seemingly commodity product lines and finds ways to reposition or enhance them and launch an all new product.

Juniwati Katopo, MBA

I worked with Tom since he was a retail product manager for exam gloves to the marketing manager for Venom Steel protective gears and Ignite sense activating wipes. Tom is a smart marketing person and a self-starter with an eye for aesthetics. He is very detailed and would not be afraid to voice his thinking. He brought so many great ideas to promote Venom Steel brand. All the best for the next adventure, Tom!

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • Jul 2020 - Present
    • United States
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2017 - Dec 2019

      • Developed and implemented growth strategies for the gloves category, including portfolioprioritization and innovation for branded and private label gloves.• Acted as category expert, utilizing Nielsen data, consumer focus groups, and other sources toinform business plans, marketing strategies, and customer presentations.• Created launch plans for product releases within category, encompassing product development,packaging design, and internal and external communications.• Wrote copy for packaging, coupons, ads, literature, web, social media and national radio spots.• Served as brand owner for Venom Steel, setting the brand guidelines, market positioning, productdomain, and architecture.• Conducted research on marketplace gaps and led new product ideation for the brand, both withingloves and cross-category.• Grew Venom Steel business from inception to over $15M per year in sales after consistentdouble-digit growth.• Partnered with legal and regulatory departments on all product positioning, claims, and benefits.• Supported sales on calls and presentations to customers, such as Walmart, Sam's Club,Walgreens, CVS, Costco, Lowe's, Menards, Meijer, AutoZone, and more.• Worked with cross-functional teams and managed multiple agency partners and one direct report. Show less

    • Retail Product Manager
      • Oct 2012 - Jun 2017

      • Managed the gloves category within the U.S. retail channel, consisting of over 200+ branded andprivate label SKUs.• Controlled all product life cycle elements from new product development to SKU rationalization, as well as pricing, sourcing, and management of international manufacturing partners.• Assisted in coordination of overseas quality control auditing activities.• Maximized financial performance via establishment of pricing strategies and promotionalprograms, effective inventory management, and cost reductions.• Developed materials and sales tools to help internal stakeholders and sales staff more confidentlysell products.• Traveled with sales for retail account meetings, presentations, and tradeshows to support effortsto grow and expand the business. Show less

    • United Kingdom
    • Personal Care Product Manufacturing
    • National Account Manager
      • Aug 2011 - Oct 2012

      • National Account Manager for Bed Bath & Beyond, Kmart, Sears, Amazon.com, Drugstore.com,iherb.com, and other smaller retailers.• Oversaw ecommerce sales growth of 300% and double-digit growth over all accounts.• Built and nurtured relationships with key contacts within accounts.• Executed key account responsibilities and strategies, such as budgeting, forecasting, promotionalspending, marketing campaigns, contract negotiation, product development, product assortmentmix optimization, planogram building, deduction management, and logistical support and analysis.• Performed daily sales analysis and reporting, including executive level P&L analysis.• Developed and analyzed item forecasts and seasonal trends. Show less

    • Sales Assistant
      • Jan 2010 - Aug 2011

      Worked closely with Account Managers to develop and close deals for accounts.• Created budgets and strategies that exceeded 2011 goals for seven of the second-tier accounts.• Managed day-to-day operations for Amazon.com, including ordering, purchase confirmation,deductions, infractions, and new item selection and setup.• Handled day-to-day internal operations, including purchasing, ordering, customer service, anddeduction management.

    • United Kingdom
    • Advertising Services
    • 400 - 500 Employee
    • Manager
      • Jun 2007 - Aug 2009

      • Focused daily on marketing initiatives including trend analysis, competitor reviews and countertactics, new growth opportunities, and key account maintenance. • Accountable for vehicle fleet management, demand trends analysis, future inventory needs, and maintenance scheduling. • Coordinated employee scheduling and guided skill development. • Managed accounts receivable/payable, payroll, and daily transactions for the branch. • Directed daily operations including customer interactions, high volume inbound calls, and employee staffing and management. Show less

Education

  • Purdue University
    Bachelor of Science (BS), Management
    2002 - 2006

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