Thomas Selby
Creative Director, AUNZ at Thrive PR + Communications- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Professional working proficiency
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French Elementary proficiency
Topline Score
Bio
Liz Commandeur
A massive asset to any agency - Tom is without a doubt, the best writer I have ever worked with in my career. He is truly a world class creative thinker and storyteller – and his expansive list of awards can't even begin to scratch the surface of his true talents. From snappy one-liners to elegantly crafted long copy, Tom can do it all (in English and Cantonese). And by being media neutral, he is constantly challenging every new brief with innovative insights, ideas and executions - and serenely calm throughout the entire process. The 2 years I spent working as his creative partner weren’t nearly enough - given the opportunity I’d work with him again in a heartbeat.
Liz Commandeur
A massive asset to any agency - Tom is without a doubt, the best writer I have ever worked with in my career. He is truly a world class creative thinker and storyteller – and his expansive list of awards can't even begin to scratch the surface of his true talents. From snappy one-liners to elegantly crafted long copy, Tom can do it all (in English and Cantonese). And by being media neutral, he is constantly challenging every new brief with innovative insights, ideas and executions - and serenely calm throughout the entire process. The 2 years I spent working as his creative partner weren’t nearly enough - given the opportunity I’d work with him again in a heartbeat.
Liz Commandeur
A massive asset to any agency - Tom is without a doubt, the best writer I have ever worked with in my career. He is truly a world class creative thinker and storyteller – and his expansive list of awards can't even begin to scratch the surface of his true talents. From snappy one-liners to elegantly crafted long copy, Tom can do it all (in English and Cantonese). And by being media neutral, he is constantly challenging every new brief with innovative insights, ideas and executions - and serenely calm throughout the entire process. The 2 years I spent working as his creative partner weren’t nearly enough - given the opportunity I’d work with him again in a heartbeat.
Liz Commandeur
A massive asset to any agency - Tom is without a doubt, the best writer I have ever worked with in my career. He is truly a world class creative thinker and storyteller – and his expansive list of awards can't even begin to scratch the surface of his true talents. From snappy one-liners to elegantly crafted long copy, Tom can do it all (in English and Cantonese). And by being media neutral, he is constantly challenging every new brief with innovative insights, ideas and executions - and serenely calm throughout the entire process. The 2 years I spent working as his creative partner weren’t nearly enough - given the opportunity I’d work with him again in a heartbeat.
Experience
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Thrive PR + Communications
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Creative Director, AUNZ
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May 2021 - Present
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Archibald Williams
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Jan 2015 - May 2021
As the lead creative on the Citi, Mastercard and Westpac accounts, I conceptualise and craft integrated campaigns spanning digital, social, TV, press, radio, outdoor and direct channels while building strong relationships with clients and internal teams. Key highlights: • Wrote a 380-page playbook for an APAC-wide Citi credit card conversion from Visa to Mastercard, with 1,000+ communication templates covering every stage and variant of the customer journey in 11 markets. This playbook became a best-practice bible and helped our clients win Mastercard’s most prestigious global internal award in 2020 • Reversed the NRL’s declining game attendance over 2017 with the “Be there when history happens” campaign •Created the “Nothing hits you like Origin” campaign for State of Origin 2017, which led to sold out stadiums for all three games • Created the “For the informed Australian” campaign in 2017/8 that pulled The Australian newspaper back into the black after a decade in the red • Pitched for and won significant clients including Mastercard, the NRL and Cancer Council Show less
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Freelance - Sydney
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Sydney
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Digital & Integrated Copywriter
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Apr 2014 - Jan 2015
For a few months I floated around Sydney like a fungal spore. For a few months I floated around Sydney like a fungal spore.
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303 MullenLowe
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Australia
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Advertising Services
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1 - 100 Employee
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Integrated Copywriter
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Apr 2013 - Mar 2014
Created through-the-line campaigns for Harley-Davidson, Qantas Frequent Flyer and the Institute of Chartered Accountants Created through-the-line campaigns for Harley-Davidson, Qantas Frequent Flyer and the Institute of Chartered Accountants
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Digital Copywriter
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Jun 2008 - Apr 2013
Created digital and integrated campaigns for clients including McDonald’s, Intel and the Financial Times, picking up a few awards along the way. Created digital and integrated campaigns for clients including McDonald’s, Intel and the Financial Times, picking up a few awards along the way.
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Creative
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Jun 2006 - Jun 2008
In this specialist recruitment advertising agency I led concepting and wrote job ads for bigwigs such as American Express, Marks & Spencer and HSBC. In this specialist recruitment advertising agency I led concepting and wrote job ads for bigwigs such as American Express, Marks & Spencer and HSBC.
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Creative
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Apr 2004 - Jun 2006
I used to think I could be a designer. Then I realised that I was not a good designer. End of story. I used to think I could be a designer. Then I realised that I was not a good designer. End of story.
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Education
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2001 - 2004
University of Bristol
BSc (Hons), Biology and Genetics -
South Island School
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