Tom Randstrom
Product Marketing Manager at Enginuity Communications- Claim this Profile
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Bio
Cathy Bruce
I had the privilege of working with Tom while we were both on the CLEC Marketing team at Nortel. Tom had a thorough understanding of Nortel’s SONET, DWDM and video products and how to position them most effectively with his CLEC accounts. He developed and drove account plans to achieve significant revenue growth for the Optical Networks division. Tom always worked very effectively both with the internal team and directly with customers and has a strong blend of technical and business acumen. He is always upbeat and a pleasure to work with – we were sorry to lose him to Cerent. I would highly recommend Tom for any Marketing or Product Management role.
Ronald Coffey
Keeping up with the Technology is an difficult task. When I worked with Tom he was a Product Manager at Cisco Systems. I found myself going to Tom for assistance with questions concerning our leading edge products. He was always there for me even though he was extremely busy, and he always had the answer I needed or new where to get it. Tom was an excellent employee at Cisco Systems. Always willing to do more than he was asked.
Cathy Bruce
I had the privilege of working with Tom while we were both on the CLEC Marketing team at Nortel. Tom had a thorough understanding of Nortel’s SONET, DWDM and video products and how to position them most effectively with his CLEC accounts. He developed and drove account plans to achieve significant revenue growth for the Optical Networks division. Tom always worked very effectively both with the internal team and directly with customers and has a strong blend of technical and business acumen. He is always upbeat and a pleasure to work with – we were sorry to lose him to Cerent. I would highly recommend Tom for any Marketing or Product Management role.
Ronald Coffey
Keeping up with the Technology is an difficult task. When I worked with Tom he was a Product Manager at Cisco Systems. I found myself going to Tom for assistance with questions concerning our leading edge products. He was always there for me even though he was extremely busy, and he always had the answer I needed or new where to get it. Tom was an excellent employee at Cisco Systems. Always willing to do more than he was asked.
Cathy Bruce
I had the privilege of working with Tom while we were both on the CLEC Marketing team at Nortel. Tom had a thorough understanding of Nortel’s SONET, DWDM and video products and how to position them most effectively with his CLEC accounts. He developed and drove account plans to achieve significant revenue growth for the Optical Networks division. Tom always worked very effectively both with the internal team and directly with customers and has a strong blend of technical and business acumen. He is always upbeat and a pleasure to work with – we were sorry to lose him to Cerent. I would highly recommend Tom for any Marketing or Product Management role.
Ronald Coffey
Keeping up with the Technology is an difficult task. When I worked with Tom he was a Product Manager at Cisco Systems. I found myself going to Tom for assistance with questions concerning our leading edge products. He was always there for me even though he was extremely busy, and he always had the answer I needed or new where to get it. Tom was an excellent employee at Cisco Systems. Always willing to do more than he was asked.
Cathy Bruce
I had the privilege of working with Tom while we were both on the CLEC Marketing team at Nortel. Tom had a thorough understanding of Nortel’s SONET, DWDM and video products and how to position them most effectively with his CLEC accounts. He developed and drove account plans to achieve significant revenue growth for the Optical Networks division. Tom always worked very effectively both with the internal team and directly with customers and has a strong blend of technical and business acumen. He is always upbeat and a pleasure to work with – we were sorry to lose him to Cerent. I would highly recommend Tom for any Marketing or Product Management role.
Ronald Coffey
Keeping up with the Technology is an difficult task. When I worked with Tom he was a Product Manager at Cisco Systems. I found myself going to Tom for assistance with questions concerning our leading edge products. He was always there for me even though he was extremely busy, and he always had the answer I needed or new where to get it. Tom was an excellent employee at Cisco Systems. Always willing to do more than he was asked.
Experience
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Enginuity Communications
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United States
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Telecommunications
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1 - 100 Employee
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Product Marketing Manager
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Jul 2022 - Present
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Open for new opportunities
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Telecommunications
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1 - 100 Employee
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Product Manager
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Sep 2021 - Jul 2022
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Charles Industries, LLC
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United States
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Telecommunications
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1 - 100 Employee
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Product Manager
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Aug 2011 - Sep 2021
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Mix It & Stix It
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Manufacturing
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1 - 100 Employee
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Product Marketing Manager
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Apr 2008 - Aug 2011
COMPANY OVERVIEW: Web-based, Consumer Products Company that designs and manufactures fun products to let people express themselves. Product Marketing Manager Delivering product marketing support to grow revenues and improve company margins. •Researched vendor requirements for mid and large retailers. •Authored introductory letters, product brochures and direct-mail collateral to stimulate interest from small retailers in targeted, first adopter markets. •Expanded distribution channel to leverage Amazon.com’s customer base. •Improved profit margins by 20% by identifying and qualifying lower cost materials and vendors. •Member of idea generation team for new products and line extensions. •Performed website review and provided guidance to improvements in user interface. Worked directly with web developer to test updates.
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PCT International, Inc.
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United States
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Telecommunications
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200 - 300 Employee
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Product Line Manager
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Apr 2007 - Dec 2007
COMPANY OVERVIEW: Manufacturer of hybrid fiber coax (HFC) and Ethernet products for the cable television and telecommunications network operators. Product Manager Team leader of coaxial cable products sold through direct sales force and distribution partners. Managed product roadmap, pricing, forecasting, advertising budget, product marketing, and customer support. •Increased sales from $700,000 to $10,000,000 in one year through focused sales team strategy; penetrated two, top-five, cable television multiple system operators (MSO). •Improved profit margins by 10% through vigilant customer price increases during rising raw material costs. •Implemented disciplined forecasting techniques with sales team to improve accuracy and reached >98% on-time customer delivery. •Improved product quality by hosting weekly conference calls with engineering and China-based manufacturing plant. •Led customer engagements due to manufacturing deficiencies resulting in continued customer orders. PCT International acquired 75 ohm coaxial cable division from Andrew Corporation.
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Andrew Corporation
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Telecommunications
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400 - 500 Employee
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Product Manager
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Dec 2005 - Mar 2007
COMPANY OVERVIEW: Manufacturer of coaxial cable and base station equipment for wireless carriers and OEMs. Product Manager Team leader of coaxial cable products sold through direct sales force and distribution partners. Managed product roadmap, pricing, forecasting, advertising budget, product marketing, and customer support. •Increased sales from $700,000 to $10,000,000 in one year through focused sales team strategy; penetrated two, top-five, cable television multiple system operators (MSO). •Improved profit margins by 10% through vigilant customer price increases during rising raw material costs. •Implemented disciplined forecasting techniques with sales team to improve accuracy and reached >98% on-time customer delivery. •Improved product quality by hosting weekly conference calls with engineering and China-based manufacturing plant. •Led customer engagements due to manufacturing deficiencies resulting in continued customer orders.
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Cisco
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United States
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Software Development
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700 & Above Employee
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Product Manager
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Nov 1999 - 2005
COMPANY OVERVIEW: Company provides networking products and services to enable a connected world. Product Manager Sustaining product manager and product marketing lead for industry leading Cisco ONS 15454 (Cerent 454) multi-service provisioning platform (MSPP); targeted for metropolitan telecommunications service providers and representing $400 million in annual sales. •Directed multi-disciplined sustaining program team to maintain maturing product during component vendor consolidations and to drive cost reduction initiatives. •Developed business cases and provided feature development prioritization to meet critical and emerging customer requirements. •Product management lead for conveying product issues and resolution proposals to top service provider and enterprise customers resulting from system related failures. •Authored product positioning collateral to effectively position the product with customers and sales personnel; included presentations, white papers, data sheets, Flash-based tutorials, and training videos. •Business unit prime for platform’s intranet and external website. Created first Cisco web-based intranet roadmap tool to reduce sales team information requests from product line management. Tool was expanded and deployed for all service provider business units.
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Account Marketing
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Mar 1999 - Nov 1999
Account Marketing Manager Developed and implemented customer account plans for optical networking start-up company (Cerent Corp.) targeting telecommunication service providers. Focused on high-touch customer activities, including customer meetings and presentations at industry trade shows and regional conferences. Generated rapid acquisition of independent operating companies (IOC), cable television companies (CATV), and competitive local exchange carriers (CLEC) customers. Cerent Corporation acquired by Cisco Systems.
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Nortel Networks
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Telecommunications
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700 & Above Employee
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Account Marketing
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Aug 1997 - Feb 1999
COMPANY OVERVIEW: Global manufacturer of networking products and services. Account Marketing Manager Developed and implemented customer account plans to successfully position the company’s established SONET, DWDM, compressed video, and network management products. Penetrated new CLEC telecommunication companies increasing revenues by over $100 million. COMPANY OVERVIEW: Global manufacturer of networking products and services. Account Marketing Manager Developed and implemented customer account plans to successfully position the company’s established SONET, DWDM, compressed video, and network management products. Penetrated new CLEC telecommunication companies increasing revenues by over $100 million.
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Antec, Inc
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Product Manager
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Jul 1991 - Aug 1997
COMPANY OVERVIEW: Manufacturer and distributor of cable telecommunication networking and installation products. Product Manager Managed multiple, technology-based product lines that represented $30 million in revenues. Products included headend fiber management hardware, fiber jumper cables, fiber splice closures, signal processing equipment, SONET multiplexers and digital video codecs. •Researched the market, defined product requirements and successfully transitioned a product line from lower margin distributed products to internally manufactured equipment. •Developed a new headend fiber management system that improved product line profit margins to >35% from 22%. •Expanded splice closure product line that improved customer deployment economics in both larger and smaller deployment applications. •Defined, sourced and supported an OEM CATV headend and digital codec product line budgeted for $7 million in revenues.
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Anixter
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United States
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Wholesale
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700 & Above Employee
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Group Inventory Manager
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Mar 1985 - Jul 1991
Group Inventory Manager Researched cable television headend and distribution electronics needs and developed marketing plans to attack business opportunities. •Developed a direct mail program along with sales training that increased headend equipment sales from $400,000 to $3 million in one year; with 2nd year sales of $5 million. •Managed $6 million of product inventory which generated $30 million in sales. •Direct responsibility for two purchasing agents. Group Inventory Manager Researched cable television headend and distribution electronics needs and developed marketing plans to attack business opportunities. •Developed a direct mail program along with sales training that increased headend equipment sales from $400,000 to $3 million in one year; with 2nd year sales of $5 million. •Managed $6 million of product inventory which generated $30 million in sales. •Direct responsibility for two purchasing agents.
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Education
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1980 - 1984
Northern Illinois University
BS
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