Experience

Predictify Consulting

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Partner, Technical Director

  • Sep 2021 - Present

  At Predictify we work as a Team. We strongly believe that ongoing discussions on techniques and methodology are key to delivering the best possible solutions. We excel at activating client data and using the data for better decision-making. Applying advanced quantitative techniques is a tool for finding and implementing the best solutions. At Predictify we work as a Team. We strongly believe that ongoing discussions on techniques and methodology are key to delivering the best possible solutions. We excel at activating client data and using the data for better decision-making. Applying advanced quantitative techniques is a tool for finding and implementing the best solutions.



Coloplast

• Denmark
• Medical Equipment Manufacturing
• 700 & Above Employee

• Global Insights Manager, Advanced Analytics

  • Aug 2018 - Sep 2021

  Main responsibility - Transforming the way in which data is used for business optimization within the consumer space in Coloplast. Focusing on transactional, marketing and consumer behavior data, I have proven new ways of using data to optimize return on investment. Working for Coloplast (HQ) in a global role, has improved existing skills and leaned me new ways of working. - Improving marketing return on investment - Connecting healthcare data for data analysis - Creating value through Advanced analytics - Stakeholder management - Project management - Managing projects globally Show less



Resultify

• Sweden
• Advertising Services
• 1 - 100 Employee

• Head of Data Science

  • May 2017 - Jul 2018

  Resultify is a digital optimization agency within website-, content-, media buying- and data optimization. Resultify has an extensive experience working with e-commerce companies. I was responsible for starting up a data science department focusing on connecting the client’s online activities together with their offline activities. Using data-driven analysis to measure the effect from all our activities. Specific responsibility areas: - Develop new methods we could offer to existing clients - Prospecting new clients to Resultify through seminars, blogs, educations etc. - Budget responsibility - Help people understand the value of advanced analytics - Integrate offline activities with Google Analytics data. Clients: E.ON, Swedol, IHM Business School, Sveland, Bjurfors ect. Show less



Data Intelligence

• Denmark
• Advertising Services
• 1 - 100 Employee

• Head of Modelling

  • Dec 2016 - Apr 2017

  Data Intelligence is a consulting firm specialized in data-driven optimization within marketing consulting and price strategy based on advanced analytics, e.g. econometric modelling and conjoint analysis.Head of Modelling gave me the technical responsibility for the analysis both back-end and front-end. Besides leading the technical part of the projects for our clients I was also responsible for: - Optimizing our working templates - Optimizing our presentation templates - Educating new analysts - Developing new products - Developing and handling our forecasting- and simulation tools.Clients: Telenor, Grandvision (15 different countries - Synoptik DK), McDonald’s, Alka, TV2, Fisketorvet, Discovery, ect. Show less

• Senior Analyst

  • Mar 2016 - Dec 2016

• Analyst

  • Jun 2015 - Mar 2016



Maxus Denmark

• Research Consultant & Head of Data

  • Nov 2014 - May 2015

  Maxus (today named WaveMaker) is a Media Agency within GroupM focusing on strategic consulting within media planning and media buying. At the five years I worked at Maxus the agency develop a larger research department which were focusing more on selling and consulting within advanced analytics, e.g. econometric modelling.I had the responsibility for developing our advanced analytics methods together with our team in London. I also developed an understanding working with survey data and presenting the results for our clients. Other working areas and responsibilities: - Developing and presenting advanced analytics projects for our clients - Responsible for all data work in Maxus - Developing simulation tool - Market analysis & Brand Tracking - Developing Excel templates for other employees at MaxusClients: Fiat, Bauhaus, Single.dk, Fitnessdk, Scandlines, GF Forsikring, Boxer TV, Visit Sweden, L’Oréal, Autobutler, Ladbrokes, C-More, SOS Dansk Autohjælp, Sunweb, København Zoo, TOPS etc. Show less

• Research Consultant

  • Sep 2013 - Oct 2014

• Research Trainee

  • Jun 2010 - Aug 2013