Tom Packer
Director at Motive Unknown- Claim this Profile
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Bio
Experience
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Motive Unknown
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Director
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Jul 2016 - Present
Motive Unknown is a strategic marketing consultancy working with artists & managers, record labels and other music, and music-related companies. We help our clients grow and forge better connections with their audiences.Motive Unknown is a strategic music marketing agency based in the UK. Our current and recent clients include Wolf Alice, Jungle, Domino Records, Dirty Hit, Warp, Partisan, LuckyMe, Boiler Room, Anjuna, Beatport, Sonos, Loopmasters, UJAM, HEDD Audio, Rhodes Pianos and more.We love working at the cutting-edge of music, tech, apps and social.
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Positive Subversion
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United Kingdom
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Musicians
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1 - 100 Employee
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Director
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Feb 2020 - Present
Positive Subversion is a project management and consultancy company with a specialist understanding of the music industry. Positive Subversion is a project management and consultancy company with a specialist understanding of the music industry.
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DEF - Deutsch Englische Freundschaft
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United Kingdom
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Musicians
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1 - 100 Employee
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Online Manager
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Aug 2007 - Jun 2016
DEF is an international artist management company that also operates several labels and a music publishing company. The management client roster includes Moby, Robyn, M83, Röyksopp, The Knife, Fever Ray, Mylo, The Dø, iamamiwhoami, Rex The Dog and Man Without Country.My role within the company is to lead all aspects of our artist’s promotion online, to develop a strategy for, implement and coordinate international campaigns together with our partners and licensees around the world. DEF is an international artist management company that also operates several labels and a music publishing company. The management client roster includes Moby, Robyn, M83, Röyksopp, The Knife, Fever Ray, Mylo, The Dø, iamamiwhoami, Rex The Dog and Man Without Country.My role within the company is to lead all aspects of our artist’s promotion online, to develop a strategy for, implement and coordinate international campaigns together with our partners and licensees around the world.
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Studio Management Assistant
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Dec 2006 - Aug 2007
Heathmans was one of London’s premiere Mastering houses. My role within the company was to liaise with labels and artists externally and the Mastering engineers internally to make sure sessions where booked and ran smoothly and all parties received masters to schedule. I was also in change of all IT operations in the studio and oversaw their switch to networked computers to run the studios. Heathmans was one of London’s premiere Mastering houses. My role within the company was to liaise with labels and artists externally and the Mastering engineers internally to make sure sessions where booked and ran smoothly and all parties received masters to schedule. I was also in change of all IT operations in the studio and oversaw their switch to networked computers to run the studios.
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Defected Records
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United Kingdom
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Media Production
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1 - 100 Employee
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Defected.com Download Store Project
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May 2006 - Jul 2006
This was a short-term paid contract over the Summer holiday with the company secured after working with them as an intern. The project involved sourcing and cataloguing of digital and physical masters. Creating and editing the digital content, including the production of clips, download ready tracks and artwork. Use of the custom Content Management System and working with the web designers and digital distributors to produce a fully functioning online store in a very tight timeline.
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Promotion Intern
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Apr 2005 - May 2006
While at University in London I undertook part-time work experience with one of my favorite record labels at the time. During my time at Defected I worked with most departments to some extent, including PR, Events, Publishing and Production. Most of my time was spent with the Promotions team where my primary job was building a syndicated radio show featuring Defected artists which aired regularly across a network of radio stations worldwide.
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Education
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University of East London
BA, Music Culture: Theory & Production