Tom Hay
Founder & CEO at Upify Shopify Marketing- Claim this Profile
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Bio
Rachel Phillips
I met Tom at a trade show, where I had my business set up in the new businesses section. Tom showed an interest in my business and we got chatting further about marketing, business promotion and the difficulties of entering the business world as a small start up. After our chat, we exchanged details and Tom encouraged me to contact him if I had any questions. Tom had been so welcoming, helpful and I felt he genuinely wanted to share his knowledge - I felt comfortable take him up on his offer, and I reached out to him for advice. From this one consultation with Tom, I gained more of an understanding and direction in my marketing strategy than I have done from my previous methods of developing my marketing knowledge. Tom offered out-of-the-box style approaches to thinking of my marketing plan, and encouraged me to make a commitment to myself of the tasks I was going to achieve. His suggestions, advice and mentoring style, were all so practical and realistic. It left me with a feeling of rejuvenated inspiration to further my business development.
Madeleine Griffith
Tom's generosity in sharing his experience, knowledge and expertise were pivotal in unsticking my business growth. In just an hour of professional coaching Tom outlined a strategy I could easily implement which allowed me to expand my business and leap hurdles that I hadn't even realise were in the way. His creative approach, ability to listen and clearly impart his knowledge was exactly what I needed. It was invaluable assistance for which I am very grateful.
Rachel Phillips
I met Tom at a trade show, where I had my business set up in the new businesses section. Tom showed an interest in my business and we got chatting further about marketing, business promotion and the difficulties of entering the business world as a small start up. After our chat, we exchanged details and Tom encouraged me to contact him if I had any questions. Tom had been so welcoming, helpful and I felt he genuinely wanted to share his knowledge - I felt comfortable take him up on his offer, and I reached out to him for advice. From this one consultation with Tom, I gained more of an understanding and direction in my marketing strategy than I have done from my previous methods of developing my marketing knowledge. Tom offered out-of-the-box style approaches to thinking of my marketing plan, and encouraged me to make a commitment to myself of the tasks I was going to achieve. His suggestions, advice and mentoring style, were all so practical and realistic. It left me with a feeling of rejuvenated inspiration to further my business development.
Madeleine Griffith
Tom's generosity in sharing his experience, knowledge and expertise were pivotal in unsticking my business growth. In just an hour of professional coaching Tom outlined a strategy I could easily implement which allowed me to expand my business and leap hurdles that I hadn't even realise were in the way. His creative approach, ability to listen and clearly impart his knowledge was exactly what I needed. It was invaluable assistance for which I am very grateful.
Rachel Phillips
I met Tom at a trade show, where I had my business set up in the new businesses section. Tom showed an interest in my business and we got chatting further about marketing, business promotion and the difficulties of entering the business world as a small start up. After our chat, we exchanged details and Tom encouraged me to contact him if I had any questions. Tom had been so welcoming, helpful and I felt he genuinely wanted to share his knowledge - I felt comfortable take him up on his offer, and I reached out to him for advice. From this one consultation with Tom, I gained more of an understanding and direction in my marketing strategy than I have done from my previous methods of developing my marketing knowledge. Tom offered out-of-the-box style approaches to thinking of my marketing plan, and encouraged me to make a commitment to myself of the tasks I was going to achieve. His suggestions, advice and mentoring style, were all so practical and realistic. It left me with a feeling of rejuvenated inspiration to further my business development.
Madeleine Griffith
Tom's generosity in sharing his experience, knowledge and expertise were pivotal in unsticking my business growth. In just an hour of professional coaching Tom outlined a strategy I could easily implement which allowed me to expand my business and leap hurdles that I hadn't even realise were in the way. His creative approach, ability to listen and clearly impart his knowledge was exactly what I needed. It was invaluable assistance for which I am very grateful.
Rachel Phillips
I met Tom at a trade show, where I had my business set up in the new businesses section. Tom showed an interest in my business and we got chatting further about marketing, business promotion and the difficulties of entering the business world as a small start up. After our chat, we exchanged details and Tom encouraged me to contact him if I had any questions. Tom had been so welcoming, helpful and I felt he genuinely wanted to share his knowledge - I felt comfortable take him up on his offer, and I reached out to him for advice. From this one consultation with Tom, I gained more of an understanding and direction in my marketing strategy than I have done from my previous methods of developing my marketing knowledge. Tom offered out-of-the-box style approaches to thinking of my marketing plan, and encouraged me to make a commitment to myself of the tasks I was going to achieve. His suggestions, advice and mentoring style, were all so practical and realistic. It left me with a feeling of rejuvenated inspiration to further my business development.
Madeleine Griffith
Tom's generosity in sharing his experience, knowledge and expertise were pivotal in unsticking my business growth. In just an hour of professional coaching Tom outlined a strategy I could easily implement which allowed me to expand my business and leap hurdles that I hadn't even realise were in the way. His creative approach, ability to listen and clearly impart his knowledge was exactly what I needed. It was invaluable assistance for which I am very grateful.
Experience
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Founder & CEO
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Mar 2019 - Present
We specialise in pay-for-performance Google & Facebook ad campaigns for Australian Shopify stores. At Upify, we only make money when you do. To show you how it's done, your first $1,000 of sales from Google & Facebook ad campaigns are fee free. We specialise in pay-for-performance Google & Facebook ad campaigns for Australian Shopify stores. At Upify, we only make money when you do. To show you how it's done, your first $1,000 of sales from Google & Facebook ad campaigns are fee free.
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tomhay.net
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Australia
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Advertising Services
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No bull$#;t Digital Marketing to fuel your growth.
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Mar 2010 - Present
I offer digital growth, strategy and execution for businesses who are aiming to, and have capacity to add $1m of revenue in the first 12 months of our engagement. I offer digital growth, strategy and execution for businesses who are aiming to, and have capacity to add $1m of revenue in the first 12 months of our engagement.
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Bali.Love
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United Kingdom
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Museums, Historical Sites, and Zoos
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Co-Founder & Investor
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Dec 2018 - Present
Providing Bali Wedding packages to Australian couples. Providing Bali Wedding packages to Australian couples.
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Botanica Weddings
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Indonesia
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Events Services
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1 - 100 Employee
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Acting CEO / Business Turnaround Consultant
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May 2017 - Nov 2018
Achievements. P&L turn around of $950k within first 12 months. Correcting financial reporting for past 5 years to Australian accounting standards. Included changing members of the finance & accounting team. Managing the Sales and Marketing teams to change from a sales at all costs mentality to a sell when profitable mentality. Changing the org structure. Promoting talented individuals within the business to stabilise a demoralised team. Halting the ‘escalation of commitment’ to IT projects that were likely to fail and add very little value for the cost. Installed best of breed sales software. Implemented professional training and support for the sales team. Renegotiated key contracts with major suppliers. Rescued key relationships from damage caused by previous senior management. Oversaw the operations of several business units, situated in both Australian and Indonesia. Managed the Due Diligence process for the sale of key assets. Engaged and liaised with the owners, legal team, and accounting team on major deals. Worth $7m+ Provided coaching and counselling to the owners as they looked to untangle the web of advice they had received over the years. Correcting serious cashflow management errors. Exiting key position staff who were not suitable for their role.
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Founder | CTO | Business Direction, Strategy & Growth | Technology Leader | Market Strategy
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Jun 2015 - Jan 2018
Built to save owners, chefs and front-of-house teams time and money, HospoHero is an all-in-one hospitality business management solution that is already gaining great attention in its pre-launch/beta stage. (Get in touch if you'd like to join as a beta user.) Through the platform business owners and staff can manage everything from team scheduling to stock control, training & recruitment. Built to save owners, chefs and front-of-house teams time and money, HospoHero is an all-in-one hospitality business management solution that is already gaining great attention in its pre-launch/beta stage. (Get in touch if you'd like to join as a beta user.) Through the platform business owners and staff can manage everything from team scheduling to stock control, training & recruitment.
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The BlueRock
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Australia
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Food and Beverage Services
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Digital Growth & Innovation Consultant
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Jun 2016 - Dec 2017
At Blue Rock we provide medium and large-scale clients think outside the box to innovate, help to get things done, provide real insight to their businesses and improve many business's bottom line and systems.It's great to work with another great team of bright minds to deliver advice that's highly valued and appreciated by clients.
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Director of Digital
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Oct 2016 - Feb 2017
Helping business do digital better. 4 simple steps to digital success.1. Build a better website2. Build an Audience3. Make more money4. Operate better
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The Farm Cafe
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Australia
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Hospitality
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1 - 100 Employee
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Co-Founder & Owner | Business Growth | Operations & Systems | Staff Engagement | Marketing & PR
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2004 - Feb 2017
In 2004, my wife Pip and I started running the coffee and pancake stall once a month at the Collingwood Children's Farm Farmers Market. The Farm was losing money, likely to go broke within a year, and as passionate volunteers we wanted to help. The Stall went well that we started running it every weekend. When we asked the Farm whether we might be paid for our time, the Farm offered us a small kitchen and an old veggie garden for lease instead. Over the next few years the Farm Cafe grew from a little coffee cart to one of Melbourne's most beautiful and iconic cafes - serving delicious, wholesome, sustainable food of a high quality.
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Business Strategy Advisor | Business Growth | Marketing Strategy | Executive Coaching
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2012 - 2013
Developed & implement organisation wide strategy Developed business case Gained $300k of new funding Implemented collaborative software suite to co-ordinate approval of business development projects Mentored & coached CEO and members of the Senior Management Team. Finance software evaluation & migration. Developed & implement organisation wide strategy Developed business case Gained $300k of new funding Implemented collaborative software suite to co-ordinate approval of business development projects Mentored & coached CEO and members of the Senior Management Team. Finance software evaluation & migration.
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Good Ink
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United States
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Publishing
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Founder | Business Owner | Business Development | Marketing Direction | Systems & Operations
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2009 - 2012
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Education
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2000 - 2005
Australian Catholic University
Bachelor of Business (Marketing), Marketing -
2009 - 2010
Groupwork Institute of Australia
Advanced Diploma of Management (Collaborative Management)
