Experience

Central Bottling Company Israel ltd

• Israel
• Food and Beverage Services
• 200 - 300 Employee

• Director of Marketing And Development

  • Sep 2022 - Present

  • Formulating a work strategy for the relevant market while bringing value to the category Performance• Planning and managing the image of success methodology• Managing the interface between marketing and sales with an emphasis on strategic launches • Monitoring and controlling market results while optimizing work processes

• Chief Of Staff - Marketing & Sales

  • 2021 - Sep 2022

  • Planning and implementing strategic sales & marketing programs• Development, monitoring, and execution of all projects and work plans, including the launch of new products and extensive marketing campaigns• Product development team's main partner• Managed and formulated a marketing budget for sales channels• Pricing, discounts, promotions, and budget control - responsibility for growth• Managing all sales channels interfaces with the marketing department

• Online & e-commerce Project Manager

  • 2020 - 2021

  • Initiate and manage marketing campaigns in online channels & social media.• Collaborating with e-commerce sites for commercial purposes• Analyzing DATA and generating insights that are results-oriented• Managing suppliers and subcontractors

• Marketing Development - Team Leader

  • 2017 - 2020

  • Direct Management of Marketing Developers & T.M unit• Customer journey planning and marketing project management in multiple segments including restaurants, hotels, nightlife, and caterers• Working with top industry leaders and strategic clients• Leading a project to build a technical infrastructure to create customized marketing activities• Designing and analyzing market research, consumer research and identifying growth engines• Developing marketing tools for sales department Show less

• Trade Marketing Manager

  • 2016 - 2017

  •Development and characterization of an innovative unit for the HORECA market•Develop new and consolidate existing relationship with business partners / suppliers & trade partners•Planning and launching large-scale marketing campaigns•Initiating creative marketing tools (trade / digital)•Implementation of the marketing strategy at the point of sale•Create and manage ATL and BTL campaigns with strategic clients•Raising resources and budget for large projects•Establish, manage, and coordinate the work interface between sales and marketing Show less



Mul-Yam Restaurant

• Tel-Aviv

• Restaurant Management – Various Roles

  • 2009 - 2015

  •A restaurateur in a variety of significant roles in the industry •Expertise in culinary, beverage, and hospitality •Extensive experience working with chefs, restaurateurs, and opinion leaders •Managing various restaurants and chef restaurants (Mul-Yam, Garrigue, Kimel, Giraffe, Branja) •Business consulting and establishment •A restaurateur in a variety of significant roles in the industry •Expertise in culinary, beverage, and hospitality •Extensive experience working with chefs, restaurateurs, and opinion leaders •Managing various restaurants and chef restaurants (Mul-Yam, Garrigue, Kimel, Giraffe, Branja) •Business consulting and establishment



Alvarion Technologies

• Wireless Services
• 100 - 200 Employee

• Senior Security Officer

  • 2008 - 2009

  •Management of the security unit and the Help Desk •Conducting security investigations •Responsibility for maintaining vital data •Management of the security unit and the Help Desk •Conducting security investigations •Responsibility for maintaining vital data



Moked Emun מוקד אמון

• Israel
• Security and Investigations
• 1 - 100 Employee

• Director of the Jerusalem district

  • 2004 - 2008

  •Business development, tendering and pricing •Extensive operational and logistical management at dozens of sites •Direct management of about 120 security personnel •Business development, tendering and pricing •Extensive operational and logistical management at dozens of sites •Direct management of about 120 security personnel