Tom Casey
National Director of Sales at Play & Park Structures, a PlayCore Company- Claim this Profile
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Bio
Scott DuBois
I was fortunate to work with Tom for seven years at two different companies. I was continually impressed with Tom's mix of energy and brand building expertise. Tom was instrumental in reviving a brand that languished for years under poor management. He built a team of marketers and sales professionals that successfully reintroduced the brand to the market. He lead that team in producing new marketing materials, designed new product to fill holes in the product mix, and created multiple buzz events at major trade shows to earn a second look from customers. That led to increased sales and profits for the manufacturer and representatives. I find it unique that Tom was able to act as much as an advisor to me and my business while serving the best interest of building the brand.
Curt Wear
Tom has the insights and knowledge for product sales that cuts through the standard cliches sales reps often cling to. His ability to motivate and instruct a sales force is effective and results driven.
Scott DuBois
I was fortunate to work with Tom for seven years at two different companies. I was continually impressed with Tom's mix of energy and brand building expertise. Tom was instrumental in reviving a brand that languished for years under poor management. He built a team of marketers and sales professionals that successfully reintroduced the brand to the market. He lead that team in producing new marketing materials, designed new product to fill holes in the product mix, and created multiple buzz events at major trade shows to earn a second look from customers. That led to increased sales and profits for the manufacturer and representatives. I find it unique that Tom was able to act as much as an advisor to me and my business while serving the best interest of building the brand.
Curt Wear
Tom has the insights and knowledge for product sales that cuts through the standard cliches sales reps often cling to. His ability to motivate and instruct a sales force is effective and results driven.
Scott DuBois
I was fortunate to work with Tom for seven years at two different companies. I was continually impressed with Tom's mix of energy and brand building expertise. Tom was instrumental in reviving a brand that languished for years under poor management. He built a team of marketers and sales professionals that successfully reintroduced the brand to the market. He lead that team in producing new marketing materials, designed new product to fill holes in the product mix, and created multiple buzz events at major trade shows to earn a second look from customers. That led to increased sales and profits for the manufacturer and representatives. I find it unique that Tom was able to act as much as an advisor to me and my business while serving the best interest of building the brand.
Curt Wear
Tom has the insights and knowledge for product sales that cuts through the standard cliches sales reps often cling to. His ability to motivate and instruct a sales force is effective and results driven.
Scott DuBois
I was fortunate to work with Tom for seven years at two different companies. I was continually impressed with Tom's mix of energy and brand building expertise. Tom was instrumental in reviving a brand that languished for years under poor management. He built a team of marketers and sales professionals that successfully reintroduced the brand to the market. He lead that team in producing new marketing materials, designed new product to fill holes in the product mix, and created multiple buzz events at major trade shows to earn a second look from customers. That led to increased sales and profits for the manufacturer and representatives. I find it unique that Tom was able to act as much as an advisor to me and my business while serving the best interest of building the brand.
Curt Wear
Tom has the insights and knowledge for product sales that cuts through the standard cliches sales reps often cling to. His ability to motivate and instruct a sales force is effective and results driven.
Experience
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Play & Park Structures
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United States
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Recreational Facilities
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1 - 100 Employee
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National Director of Sales
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Jan 2018 - Present
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Sales Coach and Brand Builder
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Jul 2008 - Present
Coaching and strategy consultancy. Instiller of brand passion and enemy of the commonplace, I spark new ideas resulting in new profits, and help build motivated teams that get results. NEW MARKETS. NEW DISTRIBUTION. NEW PROFITS. Still not growing fast enough? Truly incremental business requires expanding distribution, and thus increasing your exposure to both current and entirely new markets. I’ll help introduce your brand into new markets through entirely new sales strategies and distribution channels. With distribution, it’s not who you know ... it’s who knows you. DISTRIBUTION CHANNEL TRAINING, MODELING AND CONTRACT MANAGEMENT: Are your salespeople really motivated by your brand opportunity or just going through the motions? Getting your sales team to spend more time on your company requires your company spending more time on your sales team! I’ll get your salespeople re-focused, re-energized and instilled with an unwavering belief system to crush the competition while building truly loyal customers. BRAND DIFFERENTIATION, POSITIONING & MESSAGING: What truly sets your brand apart from the others? Unless your differentiation is very apparent, very real, and very easily promoted by your sales team, it’s doomed to be lost among the rest of the market clutter. I’ll help create real differentiation that will have your customers buying and your sales team cheering. SALES. MARKETING. RESULTS. Show less
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List Industries Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Vice President Sales
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Oct 2015 - Jan 2018
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PlayCore
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United States
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Recreational Facilities
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100 - 200 Employee
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Corp Vice President Sales & Marketing
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2001 - 2008
A +$500 million private company that manufactures and distributes commercial recreation equipment and site furnishings. Reporting to the CEO, served on the corporate senior management team, with direct P&L responsibility for newly acquired Play & Park Structures business unit. An aggressive product development effort, re-branding of marketing direction, and restructuring of the distribution network resulted in growing profits more than tenfold within three years. A +$500 million private company that manufactures and distributes commercial recreation equipment and site furnishings. Reporting to the CEO, served on the corporate senior management team, with direct P&L responsibility for newly acquired Play & Park Structures business unit. An aggressive product development effort, re-branding of marketing direction, and restructuring of the distribution network resulted in growing profits more than tenfold within three years.
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BCI Burke Company
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United States
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Recreational Facilities
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1 - 100 Employee
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Vice President Sales & Marketing
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1998 - 2000
Reporting to the CEO, was responsible for all sales and marketing activities for +20 million manufacturer of commercial recreation equipment, sold through an independent dealer network. Increased market share and topline through new positioning; including formal launch of new collateral, direct mail campaign, and industry-first proposal & presentation software. Reporting to the CEO, was responsible for all sales and marketing activities for +20 million manufacturer of commercial recreation equipment, sold through an independent dealer network. Increased market share and topline through new positioning; including formal launch of new collateral, direct mail campaign, and industry-first proposal & presentation software.
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Education
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MVCC, Southern Illinois University
Community
