Co-Founder, Consultant & Cannabis Community Cultivator

• Sep 2019 - Present

honahlee.com.au is an Australian cannabis content platform. Our goal is to foster an educated cannabis community that will help bring informed conversation and experiences to the mainstream. We’re making the often stigmatised and complex world of cannabis simple and engaging so we all can feel comfortable and informed about cannabis as a part of Australian culture. Based on our research we know that the biggest challenge in the cannabis industry is the lack of patient and consumer education. Hundreds of thousands of Aussies are consuming (legally and illegally) cannabis weekly for medical and adult-use (recreational consumption). Cannabis use will continue to grow, so we must make sure that consumers are informed and know everything they can about the plant. Honahlee’s content is + created by or verified by experts in the industry + based on research and data + unbiased truth The information is created in a way that people can: + Trust they are getting the truth about cannabis + Engage and understand the information + Become advocates for cannabis education Visit honahlee at https://honahlee.com.au or catalyst.honahlee.com.au ***We're now offering cannabis consulting services (market entry, compliance, marketing, regulatory and more) to current product suppliers, new market entrants, health professionals and others interested in entering the medicinal cannabis space. Email hello@honahlee.com.au for support*** Show less

Co-Founder & Marketing + Content Expert

• Jun 2019 - Nov 2021

Higher Conversions is a digital marketing agency created to help the cannabis industry grow by delivering meaningful content & marketing strategies that convert. We mean all things cannabis - hemp, medicinal cannabis and eventually recreational cannabis. The cannabis industry in Australia is booming but most of the news about the world of cannabis comes from overseas. By working with businesses to give cannabis a local voice, we can help humanise and build credibility for the industry thus improving your business’s reach and returns. Based on our research we know the industry problems are: - The Australian population is misinformed about the benefits and uses of cannabis. - The Aussie cannabis community is small and has the potential to be much bigger. - Businesses create marketing material without research and therefore don’t see the best ROI possible. Content creation is only part of the puzzle. In order to connect with audiences people need a strategy created for long term growth channels. To address these challenges, Higher Conversions provides the following services to those in the Cannabis industry: + Research informed content strategies + Digital marketing services - PPC, SEO, CRO (conversion optimisation), social media strategies + Cannabis content hub access - we’re creating a digital platform which will be the go to source for research based cannabis content in Australia. Strong relationships are founded on clear, kind communication and so the services we offer are designed to deliver: + Marketing channels that bring in revenue and are designed for long term growth. + Traffic that stays on your site and shares your content. + Quality leads that want to engage with your brand and are ready to purchase. + A community of people who are evangelists for both your product and cannabis in general. To learn more, click the blue Connect button at the top of my profile and leave me a short message or check out our page: linkedin.com/company/higher-conversions. Show less

Digital Marketing Manager

• Jun 2018 - May 2019

Tali is a world leader in the education and digital therapeutics market. Tali has created the world’s first clinically proven program designed to directly strengthen attention in early childhood. At Tali I was responsible for B2B & B2C digital lead generation and worked closely with the Sales Manager and CTO (Product Manager) to optimise funnels and processes and drive business growth. I managed all aspects of the digital marketing strategy and execution including Google AdWords, Paid Social Media, and SEO. Show less

Digital Merchandising & Conversion Manager

• Jan 2016 - May 2018

As the Merchandising & Conversion Manager at Brosa I was responsible for promotional campaigns from strategy and measurement to execution. I was been responsible for choosing technology for on site search, personalisation, overlays, landing pages and CRO. As a member of the Product Management team I worked on prioritisation, testing and roll out of new product features. As the Merchandising & Conversion Manager at Brosa I was responsible for promotional campaigns from strategy and measurement to execution. I was been responsible for choosing technology for on site search, personalisation, overlays, landing pages and CRO. As a member of the Product Management team I worked on prioritisation, testing and roll out of new product features.

Digital Marketing Specialist

• Jul 2015 - Jan 2016

Semantia is a digital marketing and tech company whose mission is to accelerate client results through technology to automate business processes and enhance digital marketing. At Semantia I worked on a team of 5 to perform digital data audits, make strategic recommendations, and implement changes. I was responsible for SEO, PPC (Google AdWords) and Email Marketing and Automation. Semantia is a digital marketing and tech company whose mission is to accelerate client results through technology to automate business processes and enhance digital marketing. At Semantia I worked on a team of 5 to perform digital data audits, make strategic recommendations, and implement changes. I was responsible for SEO, PPC (Google AdWords) and Email Marketing and Automation.

Retail Insight Specialist & Operations Manager

• Dec 2014 - Jun 2015

In December 2014 Bluesky pivoted to become Kepler Analytics. At Kepler Analytics my responsibility was to understand the strategic goals of the business and to help create processes and relationships to achieve those goals. Key areas of oversight include growth projects, partnership generation, and retailer data analysis. http://www.kepleranalytics.com.au/ In December 2014 Bluesky pivoted to become Kepler Analytics. At Kepler Analytics my responsibility was to understand the strategic goals of the business and to help create processes and relationships to achieve those goals. Key areas of oversight include growth projects, partnership generation, and retailer data analysis. http://www.kepleranalytics.com.au/

Business Development Manager (Digital)

• Sep 2013 - Sep 2014

I generated and developed leads for Bluesky in key Fashion/Retail target areas. I was also responsible for maintaining relationships with clients who were being featured on Bluesky's look book platform (www.shopbluesky.com.au). I relied heavily on my planning, organisational, and negotiation skills to build strong relationships with both potential and signed clients. It was my responsibility to bridge the gap between retailer needs/requests and the Bluesky app functionality. I was also responsible for helping to bring together all areas of the business (product, marketing, customer service and growth) to support the operational objectives of the organisation. Focused on KPIs and data driven decision making I created a process to implement projects and tests. Key areas of oversight include growth projects, partnership generation and user and product analysis. Key Accountabilities: • Grow Sales • Work with clients to develop a digital advertising plan that best fits their needs – client satisfaction • Actively seek new revenue generating opportunities by prospecting new clients • Maintain excellent working relationships with both internal and external stakeholders • Help create and maintain company processes and procedures • Idea generation for app features • Report generation • Pricing model analysis and improvement • SEO and UX improvements • Hypothesis Testing • Using data trend and outcome analysis to guide SEO, paid advertising and strategic direction Show less

General Manager

• Aug 2011 - Mar 2014

Gradready is a bootstrapped startup founded in 2010 created to help prepare uni students for the Graduate Medical School Admissions Exam. As the first non-founder to be hired by the business my mission was to manage and grow the Melbourne operation of the business. Key Responsibilities • Run students events • Marketing and growth strategies • Management of tutors and students • Management and preparation of course materials • Hiring Gradready is a bootstrapped startup founded in 2010 created to help prepare uni students for the Graduate Medical School Admissions Exam. As the first non-founder to be hired by the business my mission was to manage and grow the Melbourne operation of the business. Key Responsibilities • Run students events • Marketing and growth strategies • Management of tutors and students • Management and preparation of course materials • Hiring

Staffing Coordinator (MCG)

• Jul 2013 - Sep 2013

Staffing coordinator of the Corporate Suites at the MCG. Responsibilities: - rostering over 150 employees a week. - interviewing potential employees - new employee induction meeting Staffing coordinator of the Corporate Suites at the MCG. Responsibilities: - rostering over 150 employees a week. - interviewing potential employees - new employee induction meeting

Sales and Marketing Manager

• Jan 2010 - Jul 2011