Tombari Naador

Marketing Executive at Alliance Française de Lagos / Mike Adenuga Centre
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos, Lagos State, Nigeria, NG

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Experience

    • Nigeria
    • Higher Education
    • 1 - 100 Employee
    • Marketing Executive
      • Apr 2022 - Present

      • Successfully executed over 50 key projects and drove partnerships that led to an overall departmental revenue increase of over 500% (over 26m NGN) in 8 months from 3m NGN prior to joining the company. • Led project management for all internal and external events, including timeline management, technical and non- technical resource allocation, vendor management, client management and risk mitigation. • Led the development of marketing strategies and collaborated with team members in the implementation and execution of the approved strategies which led to a 200% increase in community growth and satisfaction. • Conduct regular market research to identify competitors’ activities, client feedback, policies, and industry activities/market trends to improve service offerings thereby increasing client and stakeholders’ satisfaction by 50%. • Managed all internal and external communications of the company with support from other departmental heads. • Developed and tracked project OKRs for each distinct project while reporting project status to C-Suite Management. • Manage and foster relationships with media, partners, and various Consulates (French, Brazilian, Swiss, US, Netherlands & EU). Show less

    • Nigeria
    • Public Relations and Communications Services
    • 1 - 100 Employee
      • Jul 2021 - Jan 2022

      • Developed and executed a product development strategy for a cloud-based social listening tool (Brandteon &Trendteon) for enterprise customers and brands.• Led a cross-functional team from product conception through a successful MVP launch.• Collaborated with the Technical Operations and Engineering team to deliver features, by providing required specifications and collaborating with the UI/UX team to effectively create the best user experience to improve customer experience and reduce churn.• Analyse user feedback and metrics to inform future iterations and continually evolve experiences.• Manage development and launch of new enhancements, features, and functionality.• Led a cross-functional team in the development and implementation of product marketing strategies withinstipulated deadlines. Show less

      • 2021 - 2022

      • Joined in 2020 as a digital media executive, because of my outstanding performance and client commendations, I was promoted within 6 months to head the Digital Communications department.• Pioneered and led a cross-functional team of 7 (2 content developers, 3 graphics designers, 1 account manager & 1 research/intelligence reporter) aimed at servicing clients’ digital needs and increasing revenue.• Developed over 10 responses to RFP with support from various departments and won over 70% of bids.• Managed media relations with the support of the media team of 5, supporting clients’ media objectives.• Developed the brand launch influencer marketing strategy for (Coca-Cola, Fanta, 5Alive & Ramadan season) in Q1,Q2 and Q3 and managed the implementation of the campaign in which the milestone of at least 10 millionengagements per quarter for a distinct brand was achieved.• Successfully managed over 5 accounts with the support of my team of 10, worth over a 20 million monthlyretainer, and drove client satisfaction and brand trust, leading to 100% renewal of annual retainer inclusive of newprojects.• Managed the strategy development and implementation of the internal branding project; the Name change launchof Seplat Energy with the various departments’ support which led to achieving 50% of our milestone. Show less

  • WOW EFFECT
    • Lagos, Nigeria
    • Communications Manager
      • Feb 2020 - Feb 2021

      Wow Effect Communications is an advertising agency. •Managed the communications of digital, brand and product projects across departments with the contribution of the project heads and managers which help achieve client-desired results. •Managed content development and deployment across platforms by collaborating with graphic designers, SEO specialists and digital marketers which lead to an increase in client business visibility by 30% •Developed regular competitor analysis and market research to drive the company's strategic decisions, partnerships and business opportunities which helped keep the company abreast of the market trends. •Collaborated with senior management to develop a strategy for integrated media campaigns. •Drove, managed and executed experiential events by collaborating with various key stakeholders which led to a 60% increase in client satisfaction. Show less

  • Samhays Limited
    • Lagos, Nigeria
    • Business Development Assistant
      • Apr 2019 - Dec 2019

      •Proficiently assisted in proposal development and support proposal production. •Collaborated in attracting new customers for the company through various promotional and advertising methods. •Streamlined necessary information to company leadership through presentations, weekly newsletters, and sales reporting. •Communicated with colleagues on various ways towards excellent customer service and marketing techniques. •Ensured smooth running of the business by interpreting the company's values and mission to the clients and thus made them see the need to work with us. •Handled customer complaints, orders, errors, account questions, billing, cancellations and other queries as part of the company’s customer retention plan. •Supported a number of key business functions, including marketing and sales, operations, recruiting and project support. Show less

    • Event Manager
      • Jan 2016 - Mar 2019

      An event decoration and planning company. Duando Events offer social, corporate and brand events. •Planned over 20 successful events in 6 months which led to an increase in business clientele and revenue. •Ensured all event policies were followed through by stakeholders which led to a decrease in contingencies. •Led a team of 20 in the planning and execution of event projects leading to an increase in client satisfaction and referrals. •Developed operations strategy with the contribution of the management team which led to better business operations Show less

    • Nigeria
    • Financial Services
    • 700 & Above Employee
    • Customer Service/ Operations intern
      • Jan 2016 - May 2016

      • Handled direct contact with customers and assisted new and existing customers in opening various accounts in line with their business and personal needs. • Answered multiple phone lines and resolved questions or issues for the customer. • Effectively handled bulk cash deposits from customers and deposit logs and introduced the company's new packages to the customers. • Used problem solving skills, determined problems and understood fundamental parts of the problem in order to resolve customer service related inquiries. • Participated in learning opportunities for process improvements, time management, and technology skills. • Followed given guidelines & procedures actively liaise with colleagues, clients, and customers to anticipate and solve issues and risks. • Listened to customer's complaints/ questions and provided satisfactory solutions under the supervision of my operations head. Show less

Education

  • ProductDive
    Product Management, Management
    2023 - 2023
  • Yaba College Of Technology
    Higher National Diploma, Chemistry
    2016 - 2018
  • Yaba College of Technology, Yaba, Lagos
    Ordinary National Diploma, Chemical Science
    2013 - 2016

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