Experience

Noi Coworking

• Colombia
• Real Estate
• 1 - 100 Employee

• Gerente comercial

  • Jun 2023 - Present



D'GROUPE

• Entertainment
• 1 - 100 Employee

• Hotel Park 10 and Lussca Restaurant Commercial Director

  • Sep 2022 - Jun 2023

  Responsibilities: - Supervise, direct, and develop sales strategies to maximize hotel and restaurant occupancy, ensuring customer satisfaction and quality of products and services. - Manage the relationship with key customers and develop new business opportunities. Likewise, negotiate supplier and third-party agreements to enhance the hotel's service offerings. - Plan and coordinate special events and promotions to attract new customers. - Manage the digital channel strategy by analyzing the market and competitors to identify different opportunities for the hotel. - Establish and track the budget of the sales department. Achievements: - I managed to increase occupancy from 70% to 80% from Q4 of 2022 to Q1 of 2023. - I generated by Q4 of 2022 an average growth of 30% in hotel revenue compared to the current values of 2021. - I reduced the time to rate updates by 63% by interpreting a data science-based algorithm. - I established a leadership team with 0% turnover, creating an excellent work environment and a stable team capable of working as a team. Show less



Ayenda

• Colombia
• Hospitality
• 1 - 100 Employee

• Commercial and Supply Leader

  • Nov 2021 - Sep 2022

  Responsibilities:- Lead, re-structure, and enhance the three business lines that make up the supply of the more than 500 hotel members of the chain. - Create and implement different commercial strategies to increase Ayenda Store and Amenities sales.- Accompany in a transversal way, different areas and processes of the company to ensure a correct supply chain flow.Achievements:- I Doubled Ayenda Store sales and margin from $18M (7%) in Q4 2021 to $47M (14%) in Q1 2022; and $75M (16%) in Q2 2022. I was increasing cash flow and liquidity as a leading indicator in 2022.- I generated a positive net margin more significant than 20% in the amenity line for the first time in the company, with sales above $80M in Q1 2022 and $100M in Q2 2022.- I Lowered the cost of subsidized products to freemium hotels by 40% in Q1 2022, which allowed the reactivation of more than 70 hotels that were not generating amenity purchases due to a lack of follow-up and control.- I reduced storage and logistics costs by more than 60%, going from 22 warehouses to 5 warehouses nationwide with strategic locations to avoid affecting logistics times. Show less

• Corporate Account Manager

  • Apr 2021 - Nov 2021

  Responsibilities: - Prospect, contact, and enroll business accounts for Ayenda's benefits in accommodations offered to them. - Accompany and increase demand per managed account to generate more room nights and GBV for the company. - Invoice and bring collection traceability to credit accounts to increase the company's take rate.Achievements:- I Managed, activated, and built loyalty to a portfolio of over 800 companies, achieving over $80M on average in sales. - On Average, I Maintained over 40% of active accounts, achieving over 1,000 and 1,500 rooms/night per month. - I exceeded 1,000 rooms/night in less than three months in the role.- I exceeded the $200M barrier in sales by getting contact from sports delegations and journalists for the Pan American Games in Cali in December 2021. I was the first CAM to overcome this barrier. Show less

• Hotel Success Analyst

  • Jan 2020 - May 2021

  Responsibilities:- To be account manager of the more than 60 Ayenda hotel partners in Cali and the coffee region.- Negotiate, accompany, grow in sales, and have knowledge of hospitality to keep the relationship with the hoteliers and lead them to increase their OCC.- Manage tools such as PMS, Hubspot CRM, Pipedrive CRM, and Kissflow for business management and control.Achievements:- I reduced financial issues that were causing pain and friction in the relationship with our hoteliers, decreasing by 70% the probability of hotel turnovers. - I reduced the past due portfolio from approximately $45M to less than $15M at the time of delivery of the role. This increased the company's cash flow. - I increased GBV (gross sales) and RevPar (profit per room sold) in 60% of the managed hotels through effective ADR (average daily rate) and digital channel strategies. Show less



Vocé

• Colombia
• Market Research
• 1 - 100 Employee

• Experience Analyst

  • Mar 2019 - Jan 2020

  Responsibilities: - Perform as an account manager in the relationship with senior management of Laboratorio Hematológico, CC Santa Fe, and CC Unicentro. - Co-create, design, create, support, and analyze customer experience strategies based on measurement data collected through surveys designed by the team. Achievements: - I created 100% of the visitor experience model for the Unicentro shopping mall, from co-creation to reporting (dashboard) of the insights obtained. - I accompanied the hematological clinical laboratory in its process to obtain and maintain an NPS higher than 9. - I created and measured the user experience of the SantaFé shopping mall during the monthly event of the flower fair 2019. Show less



Volvo Cars

• Sweden
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Commercial Specialist

  • Jan 2018 - Mar 2019

  Responsibilities: - Acquire new customers by researching and identifying commercial opportunities. - Advise customers to choose the product (vehicle) that best suits their tastes and needs, always carrying the philosophy and brand identity to offer memorable experiences. - Manage the entire sales process, from the first contact to the closing and delivery of the vehicle. Achievements: - I managed, as a team, to close 2018 as the leading Volvo dealership in customer experience at a Colombian level. - I delivered more than 30 vehicles in 1 year and three months, maintaining an average delivery rate of 4 vehicles per month. Show less