National Sales And Marketing Director

• Nov 2018 - Present

Senior Brand Manager

• Mar 2017 - Nov 2018

I manage the luxury brands of Coty Inc. Chloé, Gucci, Bottega Veneta, Marc Jacobs, Miu Miu, Stella McCartney, for Czech and Slovak market. My main job is to:- closely cooperate and communicate with the representatives of the brand owner/producer, - report the results to the them and acts as the connection between the brand owners and local market. - negotiates targets, support, align all marketing activities with brand owner/producer and local market.- lead creative development and creates motivating stimulus to get targeted consumer to“take action", - translate brand strategies into brand plans, brand positioning and go-to-market strategies- prepare and execute the best in class launch strategies for selected brands- oversees marketing and advertising activities to ensure consistency with product linestrategy- plan and develop strategies to achieves the company targets on selected brands- manage the marketing and trade marketing budget in order to meet the planned T/O andprofit- monitor and manage the brands T/O and proactively seeks for next developmentpossibilities- prepare annual budgets per brand, per month with focus on T/O, sell-in and A&P budget- prepare analysis of sell-in/sell-out per customer/brands and proactively seeks for thefuture growth possibilities- prepare the PR materials for effective and functional cooperation with PR journalists- identifies the on filed opportunities and accesses the action plans to utilize them

Product Marketing Manager

• Jan 2015 - Mar 2017

BRANDS: Giorgio Armani, YSL, Biotherm, Helena RubinsteinOrchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.- Collect and analyse consumer and market insights and competition strategies to make recommendations to management- Implement new launches, maintain growth in pillar products and animate core catalogue- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale)- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)- Manage PPP budget and ensure sales forecast accuracy- Effectively prepare clear messages for senior managementSpecific to selective divisions: - Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

Key Account Manager

• Nov 2013 - Jan 2015

CLIENTS: Marionnaud Parfumeries Czech Republic, Marionnaud Parfumeries Slovakia, FAnn Parfumeries Slovakia- Develop, monitor and manage a portfolio of retailers/clients account, in accordance with the strategy of division and brands - Create an annual business plan/trade marketing plan taking into account levers of growth to achieve brand results (sell-in, sell-out, market share) and the profitability of brands within the account. - Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with the trade marketing. - Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-on-investment of actions and animations. Support the development of the account, including e-retail. - Drive the performance of their accounts (P & L). Manage stock agreements with trade partners. Monitor contracts/invoices associated with the brand. Prepare and conduct brands strategy meetings with the trade marketing.- Engage with retail teams to deliver trade plans. Co-ordinate with other internal departments on retailer/client activity (sales, supply chain, marketing, customer service, education, merchandising, legal department). Work closely with other account managers and retail teams. Represent the retailer/client internally.