Experience

Mast-Jaegermeister CZ s.r.o.

• Czechia
• Food & Beverages
• 1 - 100 Employee

• Jägermeister Experiential Brand Specialist

  • Nov 2022 - Present

  Hlavní město Praha, Česko - Ownership for Gen-Z understanding & insights - Responsible for leading the creation of influencer´s strategy - Responsible for leading the production of digital content with and without influencer collaboration - Contribution to the creation of the event management strategy CZ/SK - Responsible for creation of annual event calendar and its KPIs - Leading the brand events from preparation to delivery by managing an external agency, and finalize it by evaluation vs KPIs -… Show more - Ownership for Gen-Z understanding & insights - Responsible for leading the creation of influencer´s strategy - Responsible for leading the production of digital content with and without influencer collaboration - Contribution to the creation of the event management strategy CZ/SK - Responsible for creation of annual event calendar and its KPIs - Leading the brand events from preparation to delivery by managing an external agency, and finalize it by evaluation vs KPIs - Cooperation with the sales execution team to maximize synergies between events and on-trade universe

• Trade marketing specialist - ON TRADE CZ&SK

  • Oct 2019 - Nov 2022

  Hlavní město Praha, Česká republika - Preparation of annual trade marketing strategy - Complex management of entrusted projects from analysis through implementation to their evaluation - Ensuring development and production of POS materials (communication with agencies, invoicing and coordination to individual branches) - Preparation of materials, presentations and presentation of plans / strategies to individual departments - Effective management of the financial budget entrusted - Regular monitoring of the… Show more - Preparation of annual trade marketing strategy - Complex management of entrusted projects from analysis through implementation to their evaluation - Ensuring development and production of POS materials (communication with agencies, invoicing and coordination to individual branches) - Preparation of materials, presentations and presentation of plans / strategies to individual departments - Effective management of the financial budget entrusted - Regular monitoring of the market and preparation of solutions for the given market segment

• Jägermeister Hunter Praha

  • Mar 2018 - Oct 2019

  Hlavní město Praha, Česká republika Student Brand Ambassador Jägermeister. Vytváření projektů na studentské půdě v Praze. Podpora vizibility značky Jägermeister na univerzitách. Domlouvání spolupráce na studentských festivalech,projektech univerzitních spolků,uměleckých instalací.



ČZU:Go!

• Czechia
• Civic and Social Organizations
• 1 - 100 Employee

• Projektový manažer

  • Sep 2015 - Nov 2022

• Místopředseda neziskové organizace

  • Dec 2017 - Jun 2020

  Hlavní město Praha, Česká republika



Czech University of Life Sciences Prague

• Czechia
• Higher Education
• 700 & Above Employee

• Akademický senátor TF ČZU

  • Dec 2017 - Jun 2021

  Hlavní město Praha, Česká republika

• Akademický senátor ČZU

  • Dec 2017 - Jun 2021

  Hlavní město Praha, Česká republika

• Člen ekonomické a investiční komise TF ČZU

  • Dec 2017 - Jun 2021

  Hlavní město Praha, Česká republika



ŠAFY production s.r.o.

• Events Services
• 1 - 100 Employee

• Event coordinator

  • Mar 2018 - Oct 2019

  Hlavní město Praha, Česká republika Koordinátor projektů na studentské půdě za značku Jägermeister. Koordinátor a produkční pomoc na eventech v rámci ČR



Freelancer

• Software Development
• 1 - 100 Employee

• Technická produkce

  • Mar 2017 - Oct 2019

  Technická produkce na projektech Legendy-výstava aut, Moon50-výročí 50 let apollo 11, MissAgro- studentský hudební festival, Jameson festival tour, Corona events a další



Smybox.cz

• Czechia
• Photography
• 1 - 100 Employee

• Smyboxer

  • Mar 2017 - Apr 2018

  Charkovská 24


EverWhere Marketing Agency
• Asistent produkce

  • Aug 2016 - Feb 2018