Experience

Henners Vineyard

• Wine & Spirits
• 1 - 100 Employee

• Commercial Manager

  • Apr 2020 - Present



Rude Mechanicals & Boutinot Spirits

• Cheadle, England, United Kingdom

• Commercial Manager

  • Apr 2020 - Present

  Our aim is to create a portfolio of exceptionally well-made drinks. Our aim is to create a portfolio of exceptionally well-made drinks.



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• National Account Manager (Pringles) - Multiples

  • Sep 2019 - Apr 2020

• Commercial Strategy Manager - Pringles (Impulse, Discounters, & Online)

  • Jun 2017 - Sep 2019

  - Responsible for implementing the annual and 3 year Pringles Commercial Strategy for the business across Impulse, Discounters, and online channels, by ensuring the strategy is executed by the account team within guidelines.- Development of customer sell in stories for innovation and successful deployment to sales team.- Support the monthly Pringles operating process and communication flow of our business performance and outlook, ensuring that the team are pro-actively building action plans to address any potential risks or opportunities.- Continuously review business delivery against annual targets and capture learning's to influence results with a keen focus on sales fundamentals targeting and tracking.- Key source of recommendations of innovation pipeline requirements and LAM inputs on trade, customer gross margin and the promotional plan.- Engage and promote multi-functional and business unit relationship with a specific focus on account teams.

• Commercial Strategy Executive - Cereal, Snacks, & Pringles

  • Sep 2015 - Jun 2017

  • Establish and maintain all reporting & modeling capabilities for pricing & promotion effectiveness for the Cereal, Snacks, and Pringles categories. • Undertake pricing & promotion analysis, identify issues & opportunities that influence customer and channel strategies, and share within the Commercial Strategy planning & reviewing processes.• Own the Product Portfolio Management process on behalf of the Cereal, Cereal Snacks, and Pringles Strategy Teams.• Maintain the Commercial Strategy Portal with Pricing & Promotion Reporting Suite, Commercial Priorities and execution trackers.• Develop methodologies for measuring & executing optimal display types, depth of discount, frequency & promo mix• Team lead for communication of competitor news on product, pricing, strategy etc.• Collate and communicate of commercial inputs for Innovation approvals.



Global Brands Limited

• United Kingdom
• Food and Beverage Services
• 100 - 200 Employee

• Key Account Manager (North)

  • Sep 2014 - Sep 2015

  • Full P&L responsibility North West and West Midland’s team performance, with focus on driving sales volumes, profitability, and new distribution into c.30 Key Accounts (MRG’s), alongside all Independent Free Trade outlets in the region. • Working with internal stakeholders (GBL marketing team and brand impact team) and external stakeholders (Route-to-markets and key customer contacts) in order to develop and implement bespoke key account plans, with a focus on driving sales volumes and brand visibility – Short term and long-term. • Internal Monthly, Quarterly, and Annual financial forecasting for the North West & Midlands regions. • New contract negotiations – responsible for agreeing advertising and promotional support, annual brand investment/promotional activity, retro agreements. • Developing strong working relationships with customer suppliers (Carlsberg, MCW, LWC, Coors) in order to effectively support current accounts, secure SKU listings, and uncover new prospect opportunities through effective networking.



Total Foodservice Solutions Ltd

• Clitheroe

• Business Development Executive

  • Jul 2013 - Sep 2014

  My Role as a BDE involved managing a customer base of c.130 Pubs, Clubs, Restaurants, Care Homes, Education, Coffee Shops, and Sandwich Bars. I was responsible for selling a delivered food wholesale solution across Lancashire and Cheshire. My Role as a BDE involved managing a customer base of c.130 Pubs, Clubs, Restaurants, Care Homes, Education, Coffee Shops, and Sandwich Bars. I was responsible for selling a delivered food wholesale solution across Lancashire and Cheshire.



Michael Page

• North West

• Recruitment Consultant

  • Jul 2011 - Jul 2013

  Responsible for the recruitment of IT, telecommunications, and technology services sales professionals across the North West. Working with a variety of clients ranging from SME's through to Multi-Nationals, I provide a range of tailored recruitment solutions in order to ensure the needs of both clients and candidates are met. Roles I am responsible for recruiting include: - Sales Executives - Sales Managers - Sales Directors I have experience in running high volume recruitment campaigns, through to niche business critical executive hires.