Tom Varghese
Chief Business Development Officer at True Code- Claim this Profile
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Bio
Kelly Powers
Tom was a pleasure to work with, any team is lucky to have him on their side. He is very detail oriented, understood Marketing, strategy in Marketing and making the automation platform work for the Marketer. He consulted the marketing department, provided insight to campaigns and enhanced strategies for the teams he was on. AND he is a very nice person, who worked hard to bring his team to success. I really enjoyed working with him. Anyone who has Tom on his team will have a successful team!
Sathya Hessenkamp
I highly recommend Tom for any professional opportunity. Throughout our time working together, over the last decade, I have been consistently impressed by his exceptional emotional intelligence, ability to build rapport, and passion for high engagement. Tom possesses a remarkable talent for understanding and connecting with others on a deep level which has created a supportive and collaborative work environment, fostering strong bonds among team members. In addition to his outstanding interpersonal skills, Tom is known for their meticulous attention to detail and operational excellence. One of the qualities that sets Tom apart is his profound passion for technology and its impact on business. He possess a deep understanding of how marketing and analytics technology drives progress and empowers individuals to achieve optimal outcomes. His enthusiasm for leveraging technology to improve processes and drive innovation is infectious, inspiring those around them to embrace new ideas and possibilities. Tom always believes in harnessing the collective strengths of the team and fostering a culture of collaboration. By encouraging diverse perspectives and ideas. Tom ensures that everyone feels valued and empowered to contribute their best. I wholeheartedly recommend Tom, or look forward to work closely with him again.
Kelly Powers
Tom was a pleasure to work with, any team is lucky to have him on their side. He is very detail oriented, understood Marketing, strategy in Marketing and making the automation platform work for the Marketer. He consulted the marketing department, provided insight to campaigns and enhanced strategies for the teams he was on. AND he is a very nice person, who worked hard to bring his team to success. I really enjoyed working with him. Anyone who has Tom on his team will have a successful team!
Sathya Hessenkamp
I highly recommend Tom for any professional opportunity. Throughout our time working together, over the last decade, I have been consistently impressed by his exceptional emotional intelligence, ability to build rapport, and passion for high engagement. Tom possesses a remarkable talent for understanding and connecting with others on a deep level which has created a supportive and collaborative work environment, fostering strong bonds among team members. In addition to his outstanding interpersonal skills, Tom is known for their meticulous attention to detail and operational excellence. One of the qualities that sets Tom apart is his profound passion for technology and its impact on business. He possess a deep understanding of how marketing and analytics technology drives progress and empowers individuals to achieve optimal outcomes. His enthusiasm for leveraging technology to improve processes and drive innovation is infectious, inspiring those around them to embrace new ideas and possibilities. Tom always believes in harnessing the collective strengths of the team and fostering a culture of collaboration. By encouraging diverse perspectives and ideas. Tom ensures that everyone feels valued and empowered to contribute their best. I wholeheartedly recommend Tom, or look forward to work closely with him again.
Kelly Powers
Tom was a pleasure to work with, any team is lucky to have him on their side. He is very detail oriented, understood Marketing, strategy in Marketing and making the automation platform work for the Marketer. He consulted the marketing department, provided insight to campaigns and enhanced strategies for the teams he was on. AND he is a very nice person, who worked hard to bring his team to success. I really enjoyed working with him. Anyone who has Tom on his team will have a successful team!
Sathya Hessenkamp
I highly recommend Tom for any professional opportunity. Throughout our time working together, over the last decade, I have been consistently impressed by his exceptional emotional intelligence, ability to build rapport, and passion for high engagement. Tom possesses a remarkable talent for understanding and connecting with others on a deep level which has created a supportive and collaborative work environment, fostering strong bonds among team members. In addition to his outstanding interpersonal skills, Tom is known for their meticulous attention to detail and operational excellence. One of the qualities that sets Tom apart is his profound passion for technology and its impact on business. He possess a deep understanding of how marketing and analytics technology drives progress and empowers individuals to achieve optimal outcomes. His enthusiasm for leveraging technology to improve processes and drive innovation is infectious, inspiring those around them to embrace new ideas and possibilities. Tom always believes in harnessing the collective strengths of the team and fostering a culture of collaboration. By encouraging diverse perspectives and ideas. Tom ensures that everyone feels valued and empowered to contribute their best. I wholeheartedly recommend Tom, or look forward to work closely with him again.
Kelly Powers
Tom was a pleasure to work with, any team is lucky to have him on their side. He is very detail oriented, understood Marketing, strategy in Marketing and making the automation platform work for the Marketer. He consulted the marketing department, provided insight to campaigns and enhanced strategies for the teams he was on. AND he is a very nice person, who worked hard to bring his team to success. I really enjoyed working with him. Anyone who has Tom on his team will have a successful team!
Sathya Hessenkamp
I highly recommend Tom for any professional opportunity. Throughout our time working together, over the last decade, I have been consistently impressed by his exceptional emotional intelligence, ability to build rapport, and passion for high engagement. Tom possesses a remarkable talent for understanding and connecting with others on a deep level which has created a supportive and collaborative work environment, fostering strong bonds among team members. In addition to his outstanding interpersonal skills, Tom is known for their meticulous attention to detail and operational excellence. One of the qualities that sets Tom apart is his profound passion for technology and its impact on business. He possess a deep understanding of how marketing and analytics technology drives progress and empowers individuals to achieve optimal outcomes. His enthusiasm for leveraging technology to improve processes and drive innovation is infectious, inspiring those around them to embrace new ideas and possibilities. Tom always believes in harnessing the collective strengths of the team and fostering a culture of collaboration. By encouraging diverse perspectives and ideas. Tom ensures that everyone feels valued and empowered to contribute their best. I wholeheartedly recommend Tom, or look forward to work closely with him again.
Credentials
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IBM Watson Campaign Automation (2017) - Fundamentals
IBMMar, 2018- Nov, 2024 -
IBM Campaigns (UNICA)
Clear Goals
Experience
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True Code
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India
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Market Research
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1 - 100 Employee
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Chief Business Development Officer
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Apr 2023 - Present
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Kyndryl
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United States
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IT Services and IT Consulting
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700 & Above Employee
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MarTech Lead- Marketo Product Owner MIC Kyndryl
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Sep 2021 - May 2023
• Worked with Kyndryl Solutions Pvt. Ltd as a Sr. Lead MarTech IT Strategy Consulting to set up a high-performance benchmark • Helped in the overall integration of Adobe Marketo by arranging a trainer in India from the Adobe India team which reduced the overall cost of the business unit and training was conducted by the Adobe India team • Created a Time sheet/ Project plan to make sure the Marketo marketing automation tool is integrated and ready for business on time before the deadline and worked closely with the vendor to ensure the swift work process • Performed technical reviews of marketing technology products when required • Worked closely with Adobe Learning Architect on designing and providing Adobe Marketo, Adobe Target, and Adobe AEM F2F and On-demand training • Worked with the MarTech Operations team to deliver effective change management and communications for technology implementation and process reengineering within the marketing Mentored new hires on various processes and helped them understand work culture, digital marketing aspects, and processes • Applied exemplary planning and management skills in the implementation of swift workflow especially while doing marketing automation including proper analysis, and feedback mechanisms along with helping other departments/verticals to finish work within set timelines • Engaged in multiple work types and ensured productive results at an individual level and team level by doing various research, decision making, and above all with proper delegation of authority • Played a vital part in the organization to improve and grow regularly with a strong skill set and also took the team together for comprehensive growth • Managed day-to-day activities, roles, and responsibilities with the team for a swift work process • Helped the organization to plan and execute required strategies and monitored them regularly • Lead the Employee Engagement program for the Marketing Team. Show less
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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World Wide GTS Marketing Automation Lead
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May 2016 - Sep 2021
• Worked with IBM India for marketing Automation & Campaign Operations• Initiated an innovative idea for the redeployment of Unica automation in WW-supported countries for faster deployment. Collaborated with the marketing automation team to execute the same while saving 80% of time and effort which was appreciated globally• Spearheaded training & development by training above 600 employees as a certified trainers on tools• Advised the worldwide team on campaign workflow and marketing automation execution plan• Analyzed the campaign performance and optimized the campaigns using different reporting tools• Operated some marketing technology products as an administrator• Trained above 100 employees as an SME for various tools and processes • Acted as an agent between the Marketing Automation specialist and Campaign Manager• Created and approved Campaign codes, Digital, and Lead codes• Responsible for budget management for all the WW GTS campaigns Show less
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WW GTS Campaign Strategist & Execution Leader
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Oct 2011 - May 2016
Worked together with the World Wide GTS-LITS Demand Programs team. Acted as a Execution Leader for SoftLayer assets and Smart Cloud Enterprise. Drive LITS demand generation through Execution coordination with multiple geo teams. Responsible for Campaign Planning, Tactic code planning, execution and management. Project Manage several Projects for higher SCE utilization and converting to Win revenue. Help the team on Business tools like MEPT, BAT, EST, MAT (UNICA) and Offer Management tool. Worked together with the Industrial Leadership team and was responsible for execution of Campaigns in UNICA. Took care of all UNICA activities for the team and assisted in setting up campaigns in UNICA. Acted as a UNICA focal point. Went to Germany for an offsite program. Acted as a UNICA Lead- Marketing Automation for Germany. Show less
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Genpact
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United States
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Business Consulting and Services
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700 & Above Employee
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Assistant Manager - Market Research
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Jan 2010 - Jul 2011
I was an employee of Symphony Marketing Solutions and in the year 2009-2010 Genpact had taken over SMS. Therefore, became an employee of Genpact from 2010. Worked with the the Global Operations Centre (GOC) of Information Resources Inc-GERMANY The following were the key deliverables: - •Worked closely with immediate manager to provide suggestions and analyze plan & consistently maintain optimal utilization, productivity and customer satisfaction. •Close interaction with counter parts from Germany through daily/weekly/monthly conference calls and Client interactions. •Advice and Provide guidance to the team and consult the team to execute regular production, ad-hoc, change request and new set-ups. •Coaching and advice team for quality & timeliness improvement and recommend and Share best practices within teams. •Conducted one on one meeting with the team, mentoring & coaching. Do appraisal discussion with team members. Conducted German level interviews for new candidates. •Creating, managing and analyzing performance data and other information. •Analyzing the data, reports etc. and provide consultation on the improvement of customer’s business. Show less
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Symphony Marketing Solutions
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Market Research
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100 - 200 Employee
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Senior Consultant-Market Research
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Oct 2006 - Dec 2009
Knowledge of German Language and German consumer product (CPG) was highly recommended and appreciated. Worked with the the Global Operations Centre (GOC) of Information Resources Inc-GERMANY. Was responsible for coding the consumer products (CPG) according to the client’s needs and then arrange the classified articles systematically into STUB (database) and then submit it. The tools used for this process are Workbench, Mainframe, UNIX and Leech. Worked closely with immediate manager to give suggestions and analyze plan & consistently maintain optimal utilization, productivity and customer satisfaction. Show less
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WORLD LANGUAGE LAB
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India
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Senior Corporate Coordinator and German Trainer
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Jun 2006 - Oct 2006
Worked as a Senior Corporate coordinator and German Trainer with World language lab. WLL is a leading training organization providing trainings for almost 30 Languages Conducted German Language training for Deutsche Bank. Did proof reading for German English translated documents. Conduct German Language trainings for individuals as well corporates. Worked as a Senior Corporate coordinator and German Trainer with World language lab. WLL is a leading training organization providing trainings for almost 30 Languages Conducted German Language training for Deutsche Bank. Did proof reading for German English translated documents. Conduct German Language trainings for individuals as well corporates.
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Education
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Visvesvaraya Technological University
Bachelor of Engineering (B.E.), Electronics and Communication -
Catholicate College, M.G. University, KERALA
Pre Degree, Mathematics and Computer Science -
Good Shepherd School
10th Std I.C.S.E,