Tom Soden

Outside Sales Representative at VFC Lightning Protection
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Contact Information
us****@****om
(386) 825-5501
Location
Milford, New Jersey, United States, US

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Credentials

  • NABCEP Entry Level Certification
    North American Board of Certied Energy Practitioners
    Oct, 2010
    - Nov, 2024

Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Outside Sales Representative
      • May 2017 - Present

      Outside sales and business development calling on Electrical (EC) and General Contractors (GC) to drive sales and Electrical Engineers (EE) to facilitate product/system specification. Relationship building with new and existing EC's to expand project bidders while increasing quantity of projects bid. Provider of educational (Lunch & Learns) and consultative expertise to EE's for projects including a lightning protection scope. Post bid negotiation and de-scoping to leverage quote details distinguishing VFC's proposal advantages and inclusions over competitors.> Sales of $1.2M versus target of $1.0M> Grew by 25% the quantity of Electrical Contractors requesting VFC's bid quote> Increased by 18% the number of projects VFC was providing a competitive bid to

    • United States
    • Wholesale Building Materials
    • 300 - 400 Employee
    • Territory Assistant Manager
      • 2014 - Present

      New business development and project management in a six county area. Solutions based sales approach providing value-added site analysis and expert product knowledge to mitigate both short and long term resolutions to building envelop challenges. A builder of relationships procuring increased customer reliance and retention. New business develop while espousing the value-added proposition of The Garland Company.> Producer of 25+ appointments per year creating visibility and foundations for future growth> Developer of incremental and add-on sales through project evaluation> Project management ensuring adherence to exacting details, timely completion and best practice standards> Tenacious pursuit of business growth while increasing corporate exposure and visibility in a long sales cycle business model

    • United States
    • Construction
    • 1 - 100 Employee
    • Regional Sales Manager
      • 2012 - 2013

      Territory sales & business development in OH, IN, MI and KY. Established new category dealers and resurrected in-active accounts. Product sales & knowledge training to facilitate increased dealer closing ratios. Architect and specifier concentration driving product specification into new projects, applications and opportunities. Provided marketing assistance influencing sales and branding.• Achieved 120% of new dealer sign-up quota• Stabilized sales in a territory with previous declining sales revenue (sales of $300K+)• 25+ prospect meetings/week resulting in effective business development program

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Building Product Sales-Renewable Energy Products
      • 2010 - 2012

      Outside sales & system design of BIPV and metal fabricated solar thermal air-heating systems. Influence & educate architects, engineers, contractors and distributors increasing sales & specification on residential/commercial projects. Conduct sales training, project feasibility analysis and develop/implement brand strategy producing revenue growth. Profitability analysis maximizing gross margin. Developed literature & specification documents increasing brand positioning and market share.• Renewable energy product sales growth of 58% ($600,000 /1-1-11 thru 12-31-11)• Developed engineering industry sales focus while expanding overall lead generation• Product sales presentations to AIA, AEE and related associations increasing product placement in architectural and mechanical specifications• Knowledgeable of LEED™ application and certification standards

    • United States
    • Wholesale Building Materials
    • 700 & Above Employee
    • Outside Sales Representative
      • 2009 - 2010

    • Regional Sales & Marketing Manager
      • 2000 - 2007

      Exceeded sales goals while increasing profitability. Developed dealer/distributors & implemented business growth strategy in a tri-state region (NY, NJ & PA). Initiated & implemented the HVAC market channel sales strategy. Created and produced marketing programs for Central & Eastern US markets. Motivated & directed four outside sales representatives to surpass sales targets, margin goals and new account establishment. Expertise in strategic sales planning & market share growth. • Increased regional area sales 27.8% to $7.2 million/year• Achieved 29.9% growth in dealer/distributor account base• Designed Central & Eastern US advertising programs increasing sales 37.8%• Regional program planning/content development working with the V.P. of Sales*Awarded membership to 2005 Sales Leadership Council**Awarded Top U.S. Regional Sales Manager, 2000 and 2003*

    • Account Executive
      • 1997 - 2000

      Increased dealer sales in a tri-state territory (NJ, PA & Long Island, NY). Grew early buy orders 25+% for two consecutive years. Implemented marketing programs to increase sales and establish brand name recognition. Trained and developed distributor/dealership personnel to enable them to sell more efficiently and close more frequently.• Sales increase of 106.6% to 2.5 million dollars (1997-00)• Increased by 30+% the dealer account network *Awarded Top U.S. Sales Representative, 1999*

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Account Manager
      • 1990 - 1997

Education

  • University of New Hampshire
    Batchelor of Science, Resource Economics
    -
  • University of New Hampshire, Thompson School of Applied Science
    Associate of Applied Science, Forest Technology
    -

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