Tom Soden
Outside Sales Representative at VFC Lightning Protection- Claim this Profile
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Topline Score
Bio
Credentials
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NABCEP Entry Level Certification
North American Board of Certied Energy PractitionersOct, 2010- Nov, 2024
Experience
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VFC Lightning Protection
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United States
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Construction
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1 - 100 Employee
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Outside Sales Representative
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May 2017 - Present
Outside sales and business development calling on Electrical (EC) and General Contractors (GC) to drive sales and Electrical Engineers (EE) to facilitate product/system specification. Relationship building with new and existing EC's to expand project bidders while increasing quantity of projects bid. Provider of educational (Lunch & Learns) and consultative expertise to EE's for projects including a lightning protection scope. Post bid negotiation and de-scoping to leverage quote details distinguishing VFC's proposal advantages and inclusions over competitors.> Sales of $1.2M versus target of $1.0M> Grew by 25% the quantity of Electrical Contractors requesting VFC's bid quote> Increased by 18% the number of projects VFC was providing a competitive bid to
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The Garland Company, Inc.
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United States
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Wholesale Building Materials
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300 - 400 Employee
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Territory Assistant Manager
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2014 - Present
New business development and project management in a six county area. Solutions based sales approach providing value-added site analysis and expert product knowledge to mitigate both short and long term resolutions to building envelop challenges. A builder of relationships procuring increased customer reliance and retention. New business develop while espousing the value-added proposition of The Garland Company.> Producer of 25+ appointments per year creating visibility and foundations for future growth> Developer of incremental and add-on sales through project evaluation> Project management ensuring adherence to exacting details, timely completion and best practice standards> Tenacious pursuit of business growth while increasing corporate exposure and visibility in a long sales cycle business model
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Craft-Bilt Manufacturing Company
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United States
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Construction
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1 - 100 Employee
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Regional Sales Manager
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2012 - 2013
Territory sales & business development in OH, IN, MI and KY. Established new category dealers and resurrected in-active accounts. Product sales & knowledge training to facilitate increased dealer closing ratios. Architect and specifier concentration driving product specification into new projects, applications and opportunities. Provided marketing assistance influencing sales and branding.• Achieved 120% of new dealer sign-up quota• Stabilized sales in a territory with previous declining sales revenue (sales of $300K+)• 25+ prospect meetings/week resulting in effective business development program
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ATAS International, Inc.
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United States
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Wholesale Building Materials
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1 - 100 Employee
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Building Product Sales-Renewable Energy Products
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2010 - 2012
Outside sales & system design of BIPV and metal fabricated solar thermal air-heating systems. Influence & educate architects, engineers, contractors and distributors increasing sales & specification on residential/commercial projects. Conduct sales training, project feasibility analysis and develop/implement brand strategy producing revenue growth. Profitability analysis maximizing gross margin. Developed literature & specification documents increasing brand positioning and market share.• Renewable energy product sales growth of 58% ($600,000 /1-1-11 thru 12-31-11)• Developed engineering industry sales focus while expanding overall lead generation• Product sales presentations to AIA, AEE and related associations increasing product placement in architectural and mechanical specifications• Knowledgeable of LEED™ application and certification standards
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ABC Supply Co. Inc.
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United States
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Wholesale Building Materials
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700 & Above Employee
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Outside Sales Representative
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2009 - 2010
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Regional Sales & Marketing Manager
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2000 - 2007
Exceeded sales goals while increasing profitability. Developed dealer/distributors & implemented business growth strategy in a tri-state region (NY, NJ & PA). Initiated & implemented the HVAC market channel sales strategy. Created and produced marketing programs for Central & Eastern US markets. Motivated & directed four outside sales representatives to surpass sales targets, margin goals and new account establishment. Expertise in strategic sales planning & market share growth. • Increased regional area sales 27.8% to $7.2 million/year• Achieved 29.9% growth in dealer/distributor account base• Designed Central & Eastern US advertising programs increasing sales 37.8%• Regional program planning/content development working with the V.P. of Sales*Awarded membership to 2005 Sales Leadership Council**Awarded Top U.S. Regional Sales Manager, 2000 and 2003*
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Account Executive
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1997 - 2000
Increased dealer sales in a tri-state territory (NJ, PA & Long Island, NY). Grew early buy orders 25+% for two consecutive years. Implemented marketing programs to increase sales and establish brand name recognition. Trained and developed distributor/dealership personnel to enable them to sell more efficiently and close more frequently.• Sales increase of 106.6% to 2.5 million dollars (1997-00)• Increased by 30+% the dealer account network *Awarded Top U.S. Sales Representative, 1999*
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UNFI
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United States
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Food and Beverage Services
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700 & Above Employee
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Account Manager
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1990 - 1997
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Education
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University of New Hampshire
Batchelor of Science, Resource Economics -
University of New Hampshire, Thompson School of Applied Science
Associate of Applied Science, Forest Technology