Experience

MOCA Cleveland

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Creative Director

  • Jun 2018 - Present

  Oversees branding, marketing, and design for museum. Partners on creative projects from concept to completion with internal work groups. Member of management team working on overall organizational strategy. Led trustee and staff implementation of rebranding initiatives. Manages staff and interns. Designed and oversaw cross departmental institutional rebranding. Responsible for all marketing, communications, media relations, and design related to the general public, donors, members, and national arts audiences. Led marketing campaign as MOCA moved to new $28 million building, which opened October 5, 2012. Creates all materials (development, membership, educational, curatorial, institutional) needed for new audiences. Advises senior leaders on marketing and communication strategies for departmental needs. Develops copy or edits all forms of communication and messaging. Manages interior way finding and donor recognition systems. Produced all capital campaign literature. Manages marketing and design budgets. Partners with curatorial and installation team to carry out exhibition branding. Advises on merchandising and designs branded items. Negotiates ad buys, media sponsorships, in-kind donations, consultant and photography contracts. Defines target audiences and implemented audience development strategies. Represented MOCA for on camera and in-person presentations. Serves as staff liaison for Board of Directors Marketing Committee. Show less



Cleveland Museum of Natural History

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Creative Director

  • Feb 2017 - May 2018

  Member of Directors Council. Developed digital and print design work for cross-departmental museum needs. Managed budget and staffing of Creative Department. Worked with all levels of institution developing multi-year strategies for creative and marketing needs. Member of Directors Council. Developed digital and print design work for cross-departmental museum needs. Managed budget and staffing of Creative Department. Worked with all levels of institution developing multi-year strategies for creative and marketing needs.



Center for Arts-Inspired Learning

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director Of Marketing

  • Apr 2014 - Feb 2017

  Member of Senior Director team. Participated on steering committee of organization’s strategic plan. Responsible for all marketing, communications, design, and media relations related to various audiences. Developed long-term branding strategy for organizational name change with set 5-year goal benchmarks. Led staff through launch of new website and set success metrics for integration of SalesForce customer data system. Led quarterly “Brand Camps” on focused topics to meet brand needs throughout the organization. Established storybank, program documentation library, and alumni outreach strategies. Managed marketing budget. Served as staff liaison for Board of Directors Marketing Committee. Show less

• Director of Marketing + Design

  • Aug 2008 - Apr 2014

  Oversaw marketing, design, press relations, communication execution for the opening of the new MOCA Cleveland building. Refined and enforce organization brand. Define target audiences for new Museum and implement audience development strategies. Led team on new website design and launch. Co-created and illustrated pilot MOCA Art Squad program, the Museum’s family and children’s program. Oversaw marketing, design, press relations, communication execution for the opening of the new MOCA Cleveland building. Refined and enforce organization brand. Define target audiences for new Museum and implement audience development strategies. Led team on new website design and launch. Co-created and illustrated pilot MOCA Art Squad program, the Museum’s family and children’s program.



The Holden Arboretum

• Graphic Artist

  • Aug 2003 - Aug 2008

  Outdoor Museum of Trees and Woody Plants Originated position, establishing organization style guidelines and institutional brand. Redesigned bimonthly membership magazine. Designed and developed promotional materials including brochures, annual reports, print advertising, banners and invitations. Worked with major funders on creative sponsorship and recognition packages. Collaborated with other departments on interpretive and exhibit communication. Worked on marketing and promotion plans for organization. Oversaw all creative service projects from concept to completion. Implemented job request and tracking procedures. Show less



The Cleveland Orchestra

• Non-profit Organizations
• 100 - 200 Employee

• Graphic Production Artist

  • Oct 2000 - Aug 2003

  Created layout and design for various printed materials, including brochures, print advertisements, direct mail pieces and invitations. Coordinated and tracked projects from concept to completion. Developed interior and exterior wayfinding for Severance Hall and Blossom Music Center. Solicited print quotes and maintained relationships with printers and vendors. Created layout and design for various printed materials, including brochures, print advertisements, direct mail pieces and invitations. Coordinated and tracked projects from concept to completion. Developed interior and exterior wayfinding for Severance Hall and Blossom Music Center. Solicited print quotes and maintained relationships with printers and vendors.