Tom Pennington
CRM Manager at Sports Interactive (SI)- Claim this Profile
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Bio
Jamie Barnes
Tom is the human swiss-army-knife of CRM & Audience Marketing - He brings so much to the table: his rich experience, his ingenuity and top interpersonal skills. He commands incredible knowledge of both the technical side of CRM and audience/marketing strategy. On top of this, Tom’s communication skills are second to none - whether it's a slick presentation or working rapidly cross functionally Tom can always deliver the message, listen and collaborate like a pro. It’s been my pleasure to have worked with him for a number of years, and i’ve learned so much from Tom. I’d highly recommend him to any business.
Charlie Carmichael
Having been hired by, and worked directly with, Tom, I can say from first-hand experience he is an exceptionally talented and diligent worker. His expert knowledge of CRM and general email marketing has helped COPA90 build a world class subscription model and fan insight database. On top of his skill set, what really stands out about Tom is his great work ethic and genuine passion for every project he takes on. It was a pleasure to report to him on a daily basis and I was grateful to be managed by such a caring and professional individual.
Jamie Barnes
Tom is the human swiss-army-knife of CRM & Audience Marketing - He brings so much to the table: his rich experience, his ingenuity and top interpersonal skills. He commands incredible knowledge of both the technical side of CRM and audience/marketing strategy. On top of this, Tom’s communication skills are second to none - whether it's a slick presentation or working rapidly cross functionally Tom can always deliver the message, listen and collaborate like a pro. It’s been my pleasure to have worked with him for a number of years, and i’ve learned so much from Tom. I’d highly recommend him to any business.
Charlie Carmichael
Having been hired by, and worked directly with, Tom, I can say from first-hand experience he is an exceptionally talented and diligent worker. His expert knowledge of CRM and general email marketing has helped COPA90 build a world class subscription model and fan insight database. On top of his skill set, what really stands out about Tom is his great work ethic and genuine passion for every project he takes on. It was a pleasure to report to him on a daily basis and I was grateful to be managed by such a caring and professional individual.
Jamie Barnes
Tom is the human swiss-army-knife of CRM & Audience Marketing - He brings so much to the table: his rich experience, his ingenuity and top interpersonal skills. He commands incredible knowledge of both the technical side of CRM and audience/marketing strategy. On top of this, Tom’s communication skills are second to none - whether it's a slick presentation or working rapidly cross functionally Tom can always deliver the message, listen and collaborate like a pro. It’s been my pleasure to have worked with him for a number of years, and i’ve learned so much from Tom. I’d highly recommend him to any business.
Charlie Carmichael
Having been hired by, and worked directly with, Tom, I can say from first-hand experience he is an exceptionally talented and diligent worker. His expert knowledge of CRM and general email marketing has helped COPA90 build a world class subscription model and fan insight database. On top of his skill set, what really stands out about Tom is his great work ethic and genuine passion for every project he takes on. It was a pleasure to report to him on a daily basis and I was grateful to be managed by such a caring and professional individual.
Jamie Barnes
Tom is the human swiss-army-knife of CRM & Audience Marketing - He brings so much to the table: his rich experience, his ingenuity and top interpersonal skills. He commands incredible knowledge of both the technical side of CRM and audience/marketing strategy. On top of this, Tom’s communication skills are second to none - whether it's a slick presentation or working rapidly cross functionally Tom can always deliver the message, listen and collaborate like a pro. It’s been my pleasure to have worked with him for a number of years, and i’ve learned so much from Tom. I’d highly recommend him to any business.
Charlie Carmichael
Having been hired by, and worked directly with, Tom, I can say from first-hand experience he is an exceptionally talented and diligent worker. His expert knowledge of CRM and general email marketing has helped COPA90 build a world class subscription model and fan insight database. On top of his skill set, what really stands out about Tom is his great work ethic and genuine passion for every project he takes on. It was a pleasure to report to him on a daily basis and I was grateful to be managed by such a caring and professional individual.
Experience
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Sports Interactive (SI)
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United Kingdom
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Computer Games
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200 - 300 Employee
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CRM Manager
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Aug 2021 - Present
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LiveScore
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Gibraltar
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Spectator Sports
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1 - 100 Employee
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CRM Manager
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Oct 2020 - Aug 2021
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COPA90
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Director of Product Marketing & CRM
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Mar 2019 - Oct 2020
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CRM Manager
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May 2018 - Mar 2019
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AEG Presents
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Entertainment Providers
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700 & Above Employee
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Digital Marketing Manager
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Jan 2017 - May 2018
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Senior Digital Marketing Executive
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Jan 2016 - Dec 2016
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Digital Marketing Executive
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Dec 2014 - Dec 2015
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Reed Business Information
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IT Services and IT Consulting
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700 & Above Employee
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Digital Marketing Executive
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Aug 2013 - Dec 2014
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Digital Marketing Assistant
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Mar 2012 - Jul 2013
Working as part of a specialist digital team in the marketing department at Reed Business Information. Our team supports the vertical markets in all aspects of digital marketing including email, lead nurturing, lead generation and social media.I work closely with Eloqua software - the industry leader in automated marketing and lead generation services to create bespoke nurture campaigns for our markets.
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Banquet Records
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Kingston upon Thames, United Kingdom
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E-Commerce Manager / Content Editor
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Sep 2009 - Feb 2012
-Editing and maintaining company retail website -Assisting on Digital Marketing and promotions -Constructing daily HTML b2c E-newsletters -Establishing and maintaining all social channels -Editing and maintaining company retail website -Assisting on Digital Marketing and promotions -Constructing daily HTML b2c E-newsletters -Establishing and maintaining all social channels
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Macmillan Cancer Support
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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PR / Digital Marketing/ Fundraising Officer - 6 month temp contract
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Mar 2009 - Aug 2009
-Contributing to a specific fundraising event – Macmillan’s Brick Lane Takeover -Assisting with PR, marketing activities, planning and organising of the event as part of a committee -Maintaining the event website – www.bricklanetakeover.com -Working as part of an award winning charity Comms team -Contributing to a specific fundraising event – Macmillan’s Brick Lane Takeover -Assisting with PR, marketing activities, planning and organising of the event as part of a committee -Maintaining the event website – www.bricklanetakeover.com -Working as part of an award winning charity Comms team
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Press Counsel PR / Xtra Mile Recordings
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West London
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Press Officer / Product Manager
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Jan 2007 - Dec 2008
-Press Officer and Product Manager for leading UK Indie label and Music PR company. -Clients included Festival Republic, Fopp Retail Stores, Portobello FIlm Festival and more. -Worked with a number of artists including Frank Turner, Hundred Reasons, Jonah Matranga and Big Scary Monsters record label -Press Officer - Selling in bands, tours and events to national / online press and TV / Radio PR for Latitude Festival -Product Manager - Overseeing album and single releases for the record label. Promoting bands and the label online and within the digital marketplace -PR, marketing, promotions, e-commerce, A+R
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Education
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2003 - 2006
University of Portsmouth
BA Media Studies, Media, Digital, Journalism, Video Production
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