Experience

Wavelength Research Consultancy

• United Kingdom
• Market Research
• 1 - 100 Employee

• Founder

  • Aug 2018 - Present

  Wavelength is an insight consultancy that connects brands with their audiences in the most genuine way possible. Our approach focuses on 'the power of authentic contact' - increasing integrity and creativity within the research process to ensure greater understanding and empathy. Wavelength is an insight consultancy that connects brands with their audiences in the most genuine way possible. Our approach focuses on 'the power of authentic contact' - increasing integrity and creativity within the research process to ensure greater understanding and empathy.



Hall & Partners

• United Kingdom
• Market Research
• 200 - 300 Employee

• Group Strategy Director

  • Nov 2015 - Aug 2018

  I co-founded OpenMind - a brand and innovation consultancy within Hall & Partners. With teams around the globe we worked across sectors to deliver strategic direction. My role involved designing research, building the brand, creating a continuous research training programme, leading pitches and working cross-functionally with quantitative, modelling and design teams. My work included: Using research and behavioural economics to bring to life cultural banking behaviours for HSBC to develop a global strategy aiming to increase digital engagement with banking Digital and ethnographic approaches to understand the social and cultural influences on global millennials for Porsche to create new purpose and relevance for this audience Employee research to explore the intersection between engineering, culture and innovation in order to establish how innovation can be nurtured within Microsoft Creation of a brand architecture strategy to ensure continued relevance for a global banking brand in the face of entrants from fintechs and large technology firms Category buyer and expert research to evaluate the high-end jewellery landscape in the middle-east forming strategic recommendations for Tiffany to grow in the region Show less



Razor Research

• United Kingdom
• Market Research
• 1 - 100 Employee

• Director

  • Jan 2015 - Oct 2015

  As part of the senior management team, I worked on developing new and existing business as well as managing teams and creating new research initiatives. Focusing predominantly on creative approaches to communications research to provide a more distinctive edge for the agency. Clients included Arla, BBC, Carlsberg and Freeview. As part of the senior management team, I worked on developing new and existing business as well as managing teams and creating new research initiatives. Focusing predominantly on creative approaches to communications research to provide a more distinctive edge for the agency. Clients included Arla, BBC, Carlsberg and Freeview.



Relish

• United Kingdom
• Market Research
• 1 - 100 Employee

• Account Director

  • Jun 2012 - Dec 2014

  Working across a broad spectrum of challenges in the energy category from political/regulatory, corporate and brand. Led by behavioural economics, audience insights and workshops, I simplified processes, products and communication and developed new initiatives - from smart metering roll out to duel fuel - to increase engagement, trust and simplicity within the category. Working across a broad spectrum of challenges in the energy category from political/regulatory, corporate and brand. Led by behavioural economics, audience insights and workshops, I simplified processes, products and communication and developed new initiatives - from smart metering roll out to duel fuel - to increase engagement, trust and simplicity within the category.



Sparkler | Part of PA Consulting

• United Kingdom
• Market Research
• 1 - 100 Employee

• Senior Consultant

  • Mar 2010 - May 2012

  I focused on understanding the intersection between consumers, media and brands. Designing and managing qualitative research projects with objectives centred on audience understanding for programme development, content creation, brand positioning and creative development. Clients included The BBC, Channel 4, ITV, LoveFilm and Nokia. I focused on understanding the intersection between consumers, media and brands. Designing and managing qualitative research projects with objectives centred on audience understanding for programme development, content creation, brand positioning and creative development. Clients included The BBC, Channel 4, ITV, LoveFilm and Nokia.



Consulting by Kantar

• United Kingdom
• Business Consulting and Services
• 500 - 600 Employee

• Senior Consultant

  • 2007 - 2010

  As a consultant within the Insight & Innovation team, I designed and implemented future-facing qualitative research studies. Blending primary research with 'Global Streetscapes' - a visually exciting understanding of the trends that are shaping our world. Clients included Kraft, PepsiCo, Diageo, Etihad, Gillette and Formula 1. As a consultant within the Insight & Innovation team, I designed and implemented future-facing qualitative research studies. Blending primary research with 'Global Streetscapes' - a visually exciting understanding of the trends that are shaping our world. Clients included Kraft, PepsiCo, Diageo, Etihad, Gillette and Formula 1.



Havas People

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Junior Strategic Planner

  • 2005 - 2007

  I played a key role in setting up the first planning department in recruitment advertising. Defining the role for advertising through creative briefs to ensure motivating, compelling and effective work, helping rethink the recruitment approach for many graduate employers. Clients included Airbus, BP, Coleg Gwent, Goldman Sachs and East Midlands Ambulance. I played a key role in setting up the first planning department in recruitment advertising. Defining the role for advertising through creative briefs to ensure motivating, compelling and effective work, helping rethink the recruitment approach for many graduate employers. Clients included Airbus, BP, Coleg Gwent, Goldman Sachs and East Midlands Ambulance.