Experience

Cysiv

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Technical Writer

  • Mar 2020 - Present



Third Bridge

• London, United Kingdom

• Internet Consultant

  • Apr 2017 - Present

  As a veteran of the internet technology space, I offer independent writing and consulting services for telecommunications companies and vendors, investment firms and other interested parties about the relative strengths and weaknesses of technologies and major players in the internet technology deep packet inspection (DPI) and policy control industry. Drawing on an extensive depth and breadth of knowledge, I make the often confusing space of DPI-based network policy technologies comprehensible to laypersons. Besides general consulting on the DPI network policy space for carrier and enterprise networks of all tiers, I specialize at explaining the following subjects with expertise: -Traffic Management (congestion management and cost-savings use cases) -Usage Management (bandwidth counting and charging use cases) -Cyber Security (carrier networks and enterprises) -Traffic Classification -The Role and Impact of Industry Standards across Network Types -Subscriber Engagement (tailored customer experiences and communication) -Software Defined Networks (SDN) and Network Function Virtualization (NFV) -Regulatory Restrictions and Considerations (obstacles, pitfalls and strategies) -Front-end Product Procurement (sales and request for proposal (RFP) processes) -Major industry vendors and their general strengths and weaknesses -Comparative industry relationships (vendor partners, competitors, and customers) Show less



Health Standards Organization (HSO)

• Canada
• Health and Human Services
• 100 - 200 Employee

• Proposal Writer Market Development (one-year contract)

  • Nov 2018 - Dec 2019

  Reporting directly to the President of HSO's Global Programs, this “jack-of-all-trades” role combined functions of sales support, proposal coordination, proposal writing (RFP response), sales engagement, product marketing, marketing communications, client support and the development of internal workflows. -Coordinated and wrote over two dozen client and partner proposals for the development of health services standards and assessment programs. -Managed CRM records for leads, opportunities, and contacts. -Served as the front-end support contact for clients, partners and the public who made inquiries through HSO’s website about standards and assessment products and programs. -Coordinated many proposals/actions, including and reflecting the needs of various stakeholders (executive, business unit, legal, etc.) in a highly fluid work environment. -Produced or contributed to assorted company and product marketing collateral, including brochures, infosheets and executive PPT presentations. Show less



Sandvine

• Canada
• Telecommunications
• 700 & Above Employee

• Product Marketing Manager

  • Jun 2011 - Apr 2016

  -Developed detailed strategic product marketing campaigns for various software products and hardware products covering all forms of collateral – web forums, brochures, datasheets, videos/animations, PowerPoint presentations, etc.-Gave talks at industry conferences addressing technical business problems affecting the telecom industry, while marketing Sandvine products and solutions in the discussions.-Developed, reviewed, revised and wrote 75% of the proposal response Q&A database covering all products and platforms.-Conducted competitive analysis of company and competitive products/features to create powerful messaging designed to sell.• Applied the principles of Pragmatic Marketing to external product and feature messaging for a clear, benefits-oriented approach to user, buyer, and technical evaluator messaging.-Developed and launched Partnership Program to facilitate marketing, sales, support and training for Sandvine products, including automated e-learning courses. Show less

• Lead Technology Writer

  • Nov 2008 - Apr 2016

  I researched, wrote, verified and maintained over 95% of Sandvine's industry whitepapers from November 2008 until April 2016, covering all aspects of the network policy control DPI portfolio of solutions and products. I was primarily responsible for crafting messaging strategies, identifying technological competitive advantages, and leveraging my rapid understanding of the subject matter to produce objective and compelling whitepapers designed to persuade the technical evaluators (gatekeepers) of the telecommunications customer base.Many samples are available upon request. Show less

• Proposal Team Lead

  • Mar 2009 - Sep 2011

  -Under my management, the global RFX win rate rose by 10%, with win rates in one continental region rising 22%.-Developed and implemented comprehensive RFP win/loss and ROI analysis covering 2007-2011.-Specialized at analyzing complex technical RFP documents to determine strategic sales approaches for responses.-Managed a team of three writers, oversaw their career plans and provided general mentoring for best practices and approaches.-Developed, maintained and enforced the RFP response end-to-end process.-Trained RFP coordinators, sales personnel and other stakeholders to understand and follow the company’s RFX process.-Was frequently sought out by other departments and stakeholders for advice regarding solutions, products, best practices, and messaging approaches.• Designed and developed detailed Visio shape library to represent Sandvine network elements by sourcing and working with contracted graphic artists.-Authored several internal and external documents, including whitepapers, product guides, performance benchmarking guides and internal process flows. Show less

• Proposal Specialist

  • Dec 2008 - Sep 2011

  -Responded to over 200 highly complex telecom industry RFP tenders, 90% of which contained 300 or more required feature inquiries.-Wrote 95% of the content of each RFP response myself, including converting engineering-level technical interpretations into marketing messaging designed to sell.-Specified agenda and organized conference calls for RFP response planning.-Issued assignments to various stakeholders to complete specific RFP areas, and drove RFP response projects through the schedule to completion (project management).-Provided full concept and copy-editing services for maximum document clarity, quality and marketing impact.-Frequently updated and maintained an internal knowledge base of RFP questions and answers. Show less



NDI (Northern Digital Inc.)

• Canada
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Marketing Writer, Photographer, and Graphics Editor

  • Nov 2005 - Nov 2008

• Technical Writer

  • Jul 2005 - Nov 2008



BlackBerry

• Canada
• Software Development
• 700 & Above Employee

• Technical Writer

  • Jan 2005 - Jun 2005



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Technical Writer

  • Jun 1999 - Jan 2003