Experience

RD Technologies

• Hong Kong
• Financial Services
• 1 - 100 Employee

• UX & UI Manager

  • Sep 2021 - Present



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• UXUI Designer

  • Nov 2020 - Aug 2021

  OBKYC program design for HSBC corporate banking, providing an integrated solution by co-work with the global team involved product owners, business analysts, researchers, and developers… User research - Involved scoping, designing, organizing, analyzing, and reporting - Regular questionnaire: quantitive study for internal products - Remote interview: design evaluation for early-stage and iteration of products - Customer interview: listen to the feedback from the real customers UXUI design - Visualize the solution for the design requirements by user flow and wireframing - Design the mockup and prototype under HSBC design language



Beijing Xiao Benniao Information Technology Co, Ltd

• Beijing City, China

• Lead Designer

  • Mar 2017 - Nov 2020

  Redesigned entire Xbniao.com (total 26 pages) in 2.5 months, including content editing, style-defining, UX, UI, coding. By using Sketch and Webflow as the main development tools to produce a fully customized responsive design speedily. Saved double time and a front-end developer team. Enhanced total CTR of CTA buttons by 80% and trigger over 50 million financings. - Participated in product design by research, concept generation, function design and data analysis... - Lead a 5 person team to design the wireframe, mockup, and prototyping for Web and App products. - Designed the style for SaaS ERP, Xbniao.com, Weintrade.com and branding for Aosogya, Zeo Dr, and Dokinse...



UX / UI / Product / Graphic / Art

• Beijing City, China

• App Designer / Design Tutor / Artist / Musician

  • Jun 2015 - Nov 2020

  Continued market research and generate product ideas, develop potential projects with cross-sector experts from concept to prototyping. The Apps are created like Art Cultural Platform, Chinese Calligraphic & Painting Tool, and Air Quality Monitoring Tool... - Create potential products by combining virtual and physical ideas - Create own art pieces in the form of installation, print, and photography - As a tutor of Beijing Meiyi Art Education in UI, graphic and industrial design - As an independent electronic musician called Motchiual - As a bassist in Solaris band to create music and perform in the live shows



Ai Weiwei Studio

• Beijing City, China

• Artist Assistant / Senior Designer

  • Sep 2013 - Nov 2015

  Design, engineering and production management for Ai Weiwei Bicycle (a collected piece of Brooklyn Museum). Designed over 100 inter-related components and managed over 10 factories. Balancing the budget, schedule, material, safety, feasibility and factories’ ability. Other participated pieces included An Archive, Cao, and Refraction... - Translate the artist’s concept to a design project - Research the related history or background story of each project - To generate and compromise a solid design plan - Control the manufacturing process - Liaise with factories and clients - To guide the junior designers - Coordinate with external design partners



Wings Product Workshop Limited

• Hong Kong

• Senior Product Designer / Product Manager

  • Mar 2011 - Nov 2012

  As a team leader, category manager, and designer. Developed two product lines included over 20 household and baby products, successfully attracted international brands like Bed Bath & Beyond, Sassy and Ginsey... Sold over 400k pcs in total. - Assist manager in design team management, development and establish product strategic plan - Marketing research and analysis to identify new business opportunities with a solid budget plan - Propose new product lines, product design directions and draft design brief - Generate product concept and developed in 3D - Co-work with in-house designers and outsource design team - Liaise with engineers, factories, and clients - Packaging graphic design, web and booth design



Item Industries

• Outsourcing/Offshoring
• 1 - 100 Employee

• Industrial Designer

  • Apr 2010 - Dec 2010

  Designing product details and proposing product concepts for international brands like Philips, Kids2, and Combi... - Product design and presentation - Co-work with the external design team - Project management, coordinate with engineers Designing product details and proposing product concepts for international brands like Philips, Kids2, and Combi... - Product design and presentation - Co-work with the external design team - Project management, coordinate with engineers



Trisat Digital Limited

• Hong Kong

• Product / Graphic / Web Designer

  • Aug 2005 - Aug 2008

  Designed a Zigbee Smart Home System which is selected in iF Design Award 2006, responsible for industrial and user interface design. The extended devices included remotes, sensors, and alarms... - Product, package, branding, web and advertisement design - Liaise with engineers, vendors, and customers Designed a Zigbee Smart Home System which is selected in iF Design Award 2006, responsible for industrial and user interface design. The extended devices included remotes, sensors, and alarms... - Product, package, branding, web and advertisement design - Liaise with engineers, vendors, and customers